Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
A friend accosted me first thing in the morning… “I’m stuck. I wrote 100 versions of my headline and I hate them all. I hate my copy. I’ve been working on this for four months. I don’t know what to do.” My friend was freaking out. This wasn’t a “I just need to get this […]
Do you want to build additional profit centers for your SEO writing business? Why not up your game and help companies with the strategic side of SEO copywriting? You’ve probably found that many clients are looking for more than “just a writer.” Maybe that’s because they’re not sure what content they should produce. Or perhaps the internal writing team […]
I was completely seduced by fitmob’s seductive copywriting. I went from “what the heck is fitmob,” to “let me give you my credit card number right now.” Here’s what happened–and how you can use their sexy tactics for your own copywriting campaigns. Fitmob is a new service targeted towards gym rats. Instead of having to purchase separate memberships for […]
Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking. You’ve probably […]
Imagine what it would be like to generate 3,640 blog post ideas in 12 months. You’d stop feeling like your brain was going to ooze out of your ears every time you brainstormed what to write about next. Your editorial calendar would be fully fleshed out. Life would seem so much calmer. Skeptical? Actually, it’s pretty easy. Here’s how to […]
2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out. The more things change, the more things stay the same. While compiling the yearly top post roundups, […]
Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content. It can be a little…overwhelming…at times. These 10 posts will help you write better copy and navigate the business-building waters with style. Enjoy! 9 Questions Writers Ask About […]
James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan. They all write extremely personal posts outlining their successes, their processes and their failures. In short, they open up a vein and bleed on the page. As writers and marketers, it’s easy for us to put a […]
Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know? Ouch. I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline […]
Want to peek inside the busy brain of an expert SEO copywriter? Recently, I asked a number of well-known writers to share their favorite SEO writing tip. Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?