Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Do you celebrate Thanksgiving on auto-pilot? You eat. You party. You watch sports and check out the latest movies. You hang out with friends and family. And in the back of your mind, you’re thinking, “Hey, I better get as much downtime as I can. Monday is just around the corner.” That’s true – but […]
It doesn’t make a difference if you’re a big brand or a DIY small business. One of the hardest things about launching a web writing campaign is figuring out how to start. If you’ve been facing content marketing overload, here are 25 SEO copywriting tips you can implement right now: Does your About Us page […]
As my faithful readers know, I love South Park. Recently, South Park introduced a new superhero character – Captain Hindsight. The Captain’s special superpower was to be able to fly into any situation, tell everyone exactly how the situation could have been prevented (like the BP oil spill crisis) and fly away. Now, if you’ll […]
Many smaller vendors dream of, someday, working with the “big boys.” That allure of a big reputation builder (and what you think will be big money) is a wonderful intoxicant. I fondly remember my first big-brand experience. An apparel client wanted to me write the copy for an ad scheduled to appear in The New […]
I just got off the phone with a very dear friend of mine. Her normally laid-back life has suddenly turned tumultuous — and she’s not quite sure how to handle it. What she is sure about is that she wouldn’t be in this situation had she addressed issues a little faster – and had a […]
There’s an interesting blogging conversation in the LinkedIn SEO Copywriting group. One woman said that she creates a monthly newsletter (which she posts to the site) instead of blogging. In her words, “I don’t have a separate blog; I’ve got enough to do.” Tell an online marketer that you don’t blog and you’re liable to […]
So, what do you do when someone wants free advice? I talked to someone the other day who had just hung out her freelance Web writing shingle. That means, she’s hustling for clients. All. The. Time. She had a great sales-call conversation with a local business owner. They talked. They laughed. They bonded. He asked […]
Sometimes, you need to write a blog post like that ::snapping fingers:: In general, I’m not a big fan of super-fast writing. I’ll spend hours tweaking my copy, making sure that it meets my specific definition of perfection. Yeah, that may be overly obsessive. That’s just how I roll. However, there are times when even […]
Do you have a viable (and probably highly profitable) marketing opportunity right in front of your nose — but you just can’t see it? This exact scenario cropped up just the other week. I was chatting with a prospect who was in an enviable position – his site rankings were strong for a highly competitive […]
Are you looking for ways to free up some additional time? There’s a rarely talked-about writing technique that can actually help you write better, more engaging Web content – in less time. And all you’ll need is a kitchen timer (or a timer app) to make it happen. No expensive software or time-management classes necessary. […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?