Entries by Heather Lloyd-Martin

Do You Really Need to Write for Google?

I talked to a prospect the other day who asked, “Do you have to include keyphrases and write for Google? Would it be cheaper if I asked for “regular” online writing services instead?” And I thought, “‘Regular’ online writing services? In my mind, online writing and writing for search engines (otherwise known as SEO copywriting) […]

Is SEO Copywriting the Right Career for You?

There’s something about September that starts folks thinking about changing careers. Maybe it’s because we’re used to “back to school” time and the dawn of an unknown school year. Maybe it’s because we don’t have summer’s sunny distractions. Whatever the reason, I’ve receive five emails from folks considering SEO copywriting as a new career choice. […]

Interview With SEO Copywriting Certification Grad, Noel Gama

Noel Gama directs Human Resources and MarCom for one of India’s largest line of pipe-manufacturing companies, based in India with facilities in the U.S. and Dubai. He’s honed his persuasive writing skills for getting the most-wanted response (MWR) from his most challenging customers — employees — and has applied these skills to his external customers […]

Interview With SEO Copywriting Certification Grad, Lacey Mizell

Lacey sharpened her writing skills while teaching English and journalism and honed her marketing skills during her career as Sales Manager with a major airline.  During her career with the airline, Lacey experienced “the joy of helping companies make money.”  She is currently a freelance writer specializing in SEO copywriting. Lacey is also certified by the […]

Interview With SEO Copywriting Certification Grad, Laura Armbruster

Laura Armbruster is pursuing her dream — to be a writer.  A geek at heart, she soon found her ideal niche in creating web content and search engine optimization.  She  has over 15 years of technical support management experience, along with consulting, project management, and customer service management.  She wants her clients to be cared […]