Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
…Or how many products you have in stock… …Or how many folks you have on your team… …Or that you were the first to market. Prospects just don’t care. But here’s what they do care about, “What’s in it for them?” And the way you tell your prospects, “What’s in it for them” is crucial […]
Greetings All! This Tuesday’s SEO Copywriting Certification Grad profile features Art Rement, an accomplished SEO Copywriter and Principal at The Strategic Marketing Group. A self-proclaimed “techno-geek,” and an absolutely brilliant business person, Art has much to share with us. So read on! Tell Us About Yourself: Even though I earned a business degree, I’ve really always […]
Do you know what your competition is doing, right now? “I don’t care,” you may say. “I’m too focused on making money to worry about them.” And in a way, you have a point – you shouldn’t look to your competition as a way to determine your entire marketing strategy. But — and here’s a […]
My, how the SEO content development fur is flying. In the July 6 issue of MediaWeek, the headline “Council to Counter Web Generators’ Growing Clout” was front and center. The Internet Content Syndication Council (ICSC), comprised of representatives from firms such as Proctor and Gamble and Reuters, is complaining that content aggregators like Demand Media […]
Are you doing nothing with your SEO content development campaign because you can’t do everything, right now? I received a question that I thought was excellent – and illustrates a common fear around launching a SEO copywriting campaign. “Hi Heather, I was just reading your latest newsletter and noticed the section titled “Do you have SEO […]
Question for you: When’s the last time you reviewed your marketing collateral? No, not your site copy. Your other marketing materials: Your customer emails, fax forms, customer service surveys, order receipts — anything you send to a client or prospect. Guess what? Your collateral marketing material may be undoing all of your good content marketing […]
One of the most most exciting things about SEO content marketing is that there are so many possibilities. Companies can start blogs, create white papers, produce an e-book, tweak their Titles, revise their content and tweet to their corporate heart’s delight. Feel overwhelmed yet? I realized that with all this talk about, “see how many […]
Yesterday, a business owner sent over an interesting question. “Why do I have to answer so many questions before you give me a quote? Years ago, if I wanted a copywriter to write a print ad, I knew it would be X amount. Why can’t there be more transparency?” He had a point. I don’t […]
Let me put it out there right now: I used to hate Crocs. Actually, Crocs (and their ugly footwear twin, Vibram Five-Fingered Shoes) are one of the few things my husband and I used to argue about. Every time he’d put on his Crocs, or his Vibrams (which have been described by his co-workers as […]
Before I entered the wonderful world of married bliss, I was the woman who always had the best (or would it be worst?) dating horror stories. Still lives with his mother? Check. Texting his ex-wife while sitting at dinner? Check. You name it. It happened to me. People thought I was cursed. As I was […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?