Entries by Heather Lloyd-Martin

Where Should Company Names Appear in the Title?

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Last Updated on December 3, 2018Jakob Nielsen wrote an interesting article about where the company name should appear in the Title. Prior to this, Nielsen believed that the company name should never be frontloaded. Now, he says to analyze the top five SERP results for your main keyterms and consider:

Are competitor Titles “junk” (as he […]

Yes, Small Businesses Can Kick SEO Butt!

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Last Updated on December 20, 2018 
Bob Bly, copywriting guru, asks if small businesses can really compete in SEO. He says:
A bigger company can afford to dedicate one or more employees full-time to each of these major tasks. For instance, I know a company with a full-time staff person who does nothing but seek incoming links, […]

Five Stupid Ways Clients Sabotage Their SEO Copywriting Campaigns

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Last Updated on September 17, 2015 
Today, most companies understand that strong content is an important part of the SEO process. But why do some clients do everything they can to ensure that their SEO campaigns just won’t work? If you’re working with a SEO copywriter (or plan to hire one soon), don’t let this happen […]