Entries by Heather Lloyd-Martin

Has your SEO copywriting strategy changed with the times?

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Last Updated on November 27, 2018The economy has shifted. Has your marketing message?
In today’s learned helplessness, recession-mindset economy, some business owners are moaning, “People just aren’t buying. There’s nothing we can do.”
The reality is that companies (and individuals) are buying products and services every second of every day. However, the marketing message that worked a […]

So, What’s in It for Me?

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Last Updated on December 4, 2018When faced with an offer, an action step or a request, we all want to know one simple thing: What’s in it for me?
For instance, how many times have you received an email like this one:
“Thank you for (staying at our hotel, talking to our customer service rep, buying something […]

The Secret Way to Get Exactly What You Want

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Last Updated on December 10, 2018Imagine this: You’ve been hinting around to that hot guy (or gal) in the office that you really, really want to go out. You’re friendly and scintillating within a 1 mile radius of his voice. You’ve highlighted your hair within an inch of its life. You’re putting out some major […]

When to Hire an Intermediate-Level SEO Copywriter

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Last Updated on December 21, 2018In our last post, we discussed newbie SEO copywriters — when they’re fantastic hiring choices, when they aren’t and what you need to know before you hire them. But what if you need someone with a little more SEO copywriting street-savvy? Enter the intermediate-level SEO copywriter — the perfect choice […]

When Should You Hire a Newbie SEO Copywriter?

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Last Updated on December 21, 2018Is it worth hiring a new copywriter who loves what you do — but isn’t quite as experienced?
Let’s break this down.
Profile of newbie SEO copywriters:
All SEO copywriters were here once upon a time. Newbie SEO copywriters are eager to learn, excited about their new career choice and ready to tackle […]

Terminal 5 Trauma – British Airways and Missed Reputation Management Opportunities

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Last Updated on December 10, 2018Just one week ago, I was returning home from an Amsterdam holiday. I flew into Heathrow’s brand-new Terminal 5 and happily boarded my plane.
My luggage did not.
If you’ve been tracking the Terminal 5-blues news, you’d know that it’s been estimated that 20,000 bags were stuck in Heathrow. Volunteer British Airways […]

Who’s Stealing Your Web Content?

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Last Updated on December 20, 2018Years ago, I had the not-fun feeling of seeing an article I had written sitting on a competing SEO company’s site (which will remain nameless.) The article was posted as if the SEO company wrote it. There was no byline, no link back to my site, no nothing.
I was pissed.
What’s […]

Where Should Company Names Appear in the Title?

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Last Updated on December 3, 2018Jakob Nielsen wrote an interesting article about where the company name should appear in the Title. Prior to this, Nielsen believed that the company name should never be frontloaded. Now, he says to analyze the top five SERP results for your main keyterms and consider:

Are competitor Titles “junk” (as he […]

Yes, Small Businesses Can Kick SEO Butt!

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Last Updated on December 20, 2018 
Bob Bly, copywriting guru, asks if small businesses can really compete in SEO. He says:
A bigger company can afford to dedicate one or more employees full-time to each of these major tasks. For instance, I know a company with a full-time staff person who does nothing but seek incoming links, […]