Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
The last week has been a most interesting experience. My 30-day goal is to buy a new car. This is a big deal to me because (1) I keep my cars forever (like, 20 years,) and (2) I find car salespeople a tad on the challenging side. Imagine my thrill when I realized that I […]
Planning a SEO copywriting campaign doesn’t have to be rocket science. In the frenzied initial stages of SEO content marketing, it’s easy to get so wrapped up in the big picture that you forget the important foundational details. It’s great when the powers-that-be get excited about all the new traffic their content marketing strategy will […]
Whenever I chat with in-house and freelance SEO copywriters, I’m typically asked “the B2B question.” It goes something like this: “I think I understand how to write optimized Web copy for B2C sites. But what about B2B SEO copywriting? Isn’t it different?” It’s true that B2B SEO copywriting often has a slightly different tone and […]
Ah, the testimonial. There are few things more powerful in the conversion process than reading comments from real people stating, “Yes, I used this product (or worked with this company) and I highly recommend them.” Unfortunately, many sites don’t leverage testimonials like they could. Instead of thinking about strategic testimonial placement, folks will upload whatever […]
Ah, the RFI. If you’ve been in business for awhile, you’ve seen the multi-page “request for information” documents prospects use during the vendor-vetting process. Some companies love filling them out, figuring it’s a great chance to showcase their successes and land the client. Other companies dread the time and manpower RFIs take to complete, preferring […]
Is your fear holding you back from SEO copywriting success? At first read, you may think, “Fear? My fear isn’t holding me back from success.” I used to think that too. About a lot of things. But ask yourself if any of these statements ring true for you: “Our home page copy is really spammy, […]
Picture this: I’m working away in a cramped London hotel room. I’m there for SES London, along with many other of my geeky SEO friends. Suddenly, I get a Facebook fan page request from a person who shall remain nameless. And then I got another. And another. All from the same person. At the end […]
So, I turned down a SEO copywriting job today. No, the reason didn’t have anything to do with what the client would pay (the money was pretty good, actually.) Nor did it have anything to do with what I’d be writing about (the content was fairly interesting.) The reason I turned down the gig was […]
A few days ago, my husband and I were watching an ad for Teleflora. It was your typical Valentine’s Day ad – a woman received flowers at work – but they were brown and wilted. She was obviously disappointed. The lesson: If you don’t purchase your flowers from Teleflora, the love of your life may […]
Last week, I heard from a very frustrated prospect. This nice man had been working with a SEO firm for a few months. The firm had been doing all the back-end stuff that needed to be done: Cleaning the code, creating new Titles, building links and generally sprucing up the site. In general, the company […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?