Entries by Heather Lloyd-Martin

8 Ways to Handle the Haters

I remember it like it was yesterday. 15 years ago, I was working for a small-press publisher. After months of begging, I finally got my chance to write my first back-jacket blurb – you know, the promo paragraphs designed to snare you into buying the book? What’s more, it was for a well-known author in […]

View My SEO Copywriting Presentation from SES Chicago

SES Chicago was one fun conference. For the first time this year, audience members seemed hopeful. Maybe it’s because 2009 is drawing to a close. Maybe it’s because the recession is (finally) unhinging it’s iron-locked jaws off everyone’s pocketbooks. Whatever the reason, the SEO copywriting session I did with @byronwhite was darn near standing-room only. […]

15 Tips for a Successful PubCon Conference

PubCon is one of my favorite conference series ever. It’s not just the speakers (always top-notch) or the vibe (always fun.) PubCon is a great combination of smart people, talented speakers and excellent content – much of which you won’t find anywhere else. And it’s coming up in less than two weeks. Are you ready? […]