Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Have you ever wanted to purchase a product or service, but the price made you pause? Sure, you think you’d love the purchase. But it’s expensive. And you’re not sure. And you don’t want to make a mistake and be out all that money. It’s time to profile yet another company doing it right. Last week, my […]
Oh, how I hate when my snark comes back to bite me — but here we are. Remember the Peloton television ads that ran last year? The ads would show a beautiful person in an amazing condo with their incredible $2,500+ exercise equipment… …while a voice over would define what a “Peloton person” did every day, […]
Raise your hand if you’ve ever thought SEO writing was “too technical” to learn and involved too much programming and geeky terminology. Yup. That’s totally normal. And it’s certainly true that SEO writing has geeky-sounding elements. Heck, I remember trying to wrap my head around what a Title was when I first learned over 22 […]
Have you heard that any duplicate content is a Google no-no? Are you worried that repeating the same sentences (or paragraphs) across your site will have dire Google consequences? You’re not alone. I received this question last week… Is there an acceptable percentage for duplicative content that I can set for each blog post? I […]
Have you heard that writing short copy is spammy, and you should always write a minimum of X words? You’re not alone. Recently, I received this question: “What is the minimum number of words for a blog post? I was told many years ago that it was 300 words and then a couple of years […]
This is going to be one of my “tough love” blog posts. You have been warned. Right now, I’m hearing a lot of B2B blanket statements like, “All companies have eliminated their purchasing. There is no budget out there. We’re pulling back on our marketing until things are back to normal.” Here’s the thing. It’s true that […]
Do you feel like you’re on a content creation hamster wheel, and there’s no end in sight? I hear you. What if you could create one big piece of content — and repurpose it into multiple mini-segments that could be distributed through different platforms? Cool, eh? Jay Baer talks about this tactic, called “content atomization” (first coined […]
Have you ever looked at a keyphrase research report and thought, “That keyphrase only gets 20 searches. It’s not worth it.” Well, my friend, this article is for you. Recently, I came across a great example of a long-tail search content strategy. I was looking for free ways to track my sales pipeline (because, yes, […]
Does your site seem uncommonly…quiet…lately? It’s not just you. In fact, 60 percent of SEOs are seeing a traffic drop. This is up from 49 percent just a week ago. Yes, it depends on the industry (for instance, videoconferencing and fitness equipment sites are going gangbusters.) But for the rest of us, things are slow. As for the reason? […]
In-house and freelance writers are all asking the same question… …what should I do now? I get it. I do. As I talked about last week, this is a time of tremendous uncertainty. We don’t know how long this will last. We don’t know what it will mean to our income. Heck, we may not even be […]
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