Entries by Jon Ball

A 3-step outreach strategy for (new) SEO content creators

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Last Updated on September 17, 2013Publishing content is thrilling, exciting, and a little nerve wracking. There’s a sense of accomplishment, satisfaction, and even perhaps, vulnerability.
Creating content can be a very revealing process – we share our thoughts, opinions, abilities and general self. At its core it’s a very unfiltered process. But content creation is no […]

6 (easy) ways to transform your content from meh into memorable

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Last Updated on August 6, 2013The internet revolves around content. Communities, friendships, enemies, audiences, traffic, links, exposure – much of it comes directly from the quality of the content you’re able to produce.
So, if you’re looking to start a brand new blog, add a little zing to your content, or simply understand the basic rules […]

Real link building requires sales

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Last Updated on July 2, 2013There are a lot of buzzwords right now in SEO such as ‘link earning’, ‘inbound marketing’, and ‘relationship building’. But the truth is, successful link building requires sales.
The simple fact is that if you’re going to spend time creating quality and linkable content, you need to spend an equal amount […]