A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Welcome, web writers and online marketers! Today we’re going to demonstrate quick and easy ways to edit our existing site copy, using the art and technique of strategic keyphrase placement for search engine optimization! As you may recall from our previous discussion about original online writing versus editing content for keyphrases, some pages inherently lend […]
Happy Monday! Happy, because today’s post is rich with details about how to make your web pages sing! So grab your notepad, as we walk through the process of transforming your per-page keyphrase strategy into compelling, reader-friendly content, one webpage at a time! The first paragraph is crucial: make every word count Your first paragraph, […]
Greetings! Today we’re picking up where we left off, and transforming our notes for our online content into well-structured web pages that will grab our readers’ attention and convert them with powerful direct response strategies! First, you need to be clear about what you want folks to do once they land on your web page: […]
This week’s web writing news is a mixed bag of can’t-miss reading. From advice to those taking on a new SEO client (funny!) to the dangers of overdoing SEO (really!), it’s all good stuff. Here’s the latest and greatest: What do you mean, “Engaging Content”? We all hear it, time and again: Mesmerize your readers […]
Welcome! Glad you’re here, because today, with all the research behind us and our per-page keyphrase strategy in place, we’re ready to move on to optimizing our online writing to drive traffic to our business site and convert those visitors with compelling content! The question that inevitably arises is: where on the web page should […]
Now that the storm of Google Instant has been downgraded to a category one, the SEO content marketing community seems to have re-focused its attention on the ABC’s & 123’s of content marketing and reaffirmed the value of SEO! This week’s roundup of the latest and greatest SEO content marketing news is about fundamentals: from […]
Hey there and welcome back! As foretold, today’s post is about strategizing our per-page keyphrase research choices, and what’s more, we’re going to do this in six – yes, six -easy steps! You’ve all worked very hard, and you had a lot to digest from last week’s post, so here is your well-deserved, simple 6-step […]
Writing has always been a part of Courtney Ramirez’s life – from short stories in childhood to news stories in high school. After earning a B.A. in English from the University of Southern California and beginning to work in journalism, she found her way to web writing through a combination of terrific coincidences. Combining the […]
Greetings and congratulations! You’ve done the hard work implicit to a solid, well-researched, SEO copywriting project, and now the rest should come that much easier! You’ve built the foundation: well done! Today, we’re going to examine our hard-won, bountiful list of killer keyphrases — and synchronize them with our customer buying cycle to produce a […]
Hello! Glad you’re here, because today’s how-to “SEO It” is both essential and creative! We’re gonna get into how to grow and refine our killer keyphrase seed list using fun, free tools! The words for today’s lesson are specificity, seasonality, and trends. Last week, we dipped our toes into the murky SEO waters and fished […]
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