Entries by Laura Crest

SEO Content Marketing Roundup, Week Ending September 1st, 2010

Greetings and welcome to this week’s SEO copywriting and content marketing roundup!  The latest news and links tend to cluster around these topics: the multi-faceted and changing face of search engine ranking, outsourcing vs. in-house content marketing, off-site SEO, and yes, the SEO and content marketing fallout from Google’s recent activity at the patent office! […]

Develop a Smart Keyphrase Strategy to Optimize Conversions

As promised, today we’re going to delve into the nitty-gritty of generating keyphrases to optimize content that targets all phases of our prospects’ buying cycle: awareness, research, and purchase.  To capture our prospects “clicks” in each phase of the buying cycle, we’ll want to devise a keyphrase strategy that places our brand front and center, […]

Capturing Clicks With Powerful Keyphrases: Targeting the Buying Cycle

Today, we’re setting aside market research and turning our attention towards discovering powerful keyphrases to capture our prospects’ “clicks.”  As you well know, simply building the site does not mean that they will come, anymore than hanging an “open”sign in your storefront window will generate business! As with an actual store, you need to consider […]

How to Profile Your Perfect Customer

Greetings fellow SEO copywriters and content marketers! As foretold, here is the fourth of the five crucial steps you need to walk through before putting fingers to keyboard, pen to paper, voice to recorder — whatever your chosen method — and yes, it involves RESEARCH! But as you know by now, research is not a […]