A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings! Welcome to another installment in the SEO Copywriting Checklist video series. In today’s video, Heather addresses a content must that a lot of small business owners – and even medium- to large-sized businesses – completely forget about, and that is having an email newsletter. This discussion came up when Heather was doing the SEO […]
This week’s latest and greatest online marketing news is dominated by Google (again), this time with its Penguin 2.0 update. Since Matt Cutts’ announcement of the Penguin 2.0 rollout on his own blog a week ago, SEO and search professionals have been buzzing about SEO content and linking strategies to deal with the Penguin update, […]
Did you hear that? It’s the sound of Google finally dropping the other shoe. Google distinguished engineer and head of web spam, Matt Cutts, announced yesterday that Google’s much-anticipated Penguin 2.0 has arrived. In his blog post, Cutts said “…the rollout is now complete…” and that “[a]bout 2.3% of English-US queries are affected…” Cutts went […]
In this week’s latest and greatest online marketing news, it’s all about Google, Google, Google…with Yahoo coming in a close second via its purchase of Tumblr. Social media marketers are buzzing about “the new Google+, a stream with style and smarts” and its 41 new features. Other discussions in the forefront include Social Media Examiner’s […]
Welcome back! In this video of the SEO Copywriting Checklist series, Heather discusses the impending Google Penguin 2.0 update and what it means for site owners and evergreen web content. Matt Cutts, a distinguished engineer from Google, recently released a video announcing the next wave of Google algorithm updates. He specifically discussed Penguin 2.0, saying […]
Marketers focus on predictions for the future in this week’s latest and greatest online marketing news, with talk of emerging trends, upcoming algorithm updates, and changing demographics. Content and social media marketers discuss the reality of a youthful audience and its preferences for mobile, social, and visual content. Meanwhile, YouTube introduces paid channels, Bing helps […]
Greetings! Welcome to another installment of the SEO Copywriting Checklist series. Today, Heather gets back to the basics in discussing whether you’re writing content “for Google”. The idea that you need to write content in a particular way for it to position well in search results is a tenacious misconception. It’s also an unhealthy one, […]
As the saying goes, the only constant is change. And so it is with this week’s latest and greatest online marketing news! Content marketers discuss mobile trends and innovation, the future of PR, cross-platform content creation realities, and the interplay of SEO and content marketing. The SEO and search community note Google’s new offering in […]
Greetings and welcome to another installment of the SEO Copywriting Checklist video series! Today, Heather discusses why your readers prefer “quick-scan” writing, and how to achieve that with your own web content. A visually overwhelming page filled with dense copy isn’t inviting. More likely than not, a reader confronted with such a page will bounce […]
Truly awesome tools, technologies, resources, and Pubcon New Orleans (NOLA) presentations fill this week’s latest and greatest online marketing news – as the World Wide Web (W3) turns 20 years old. Content marketers share rich online marketing resources, and discuss mobile app usage, video content marketing, Authorship and AuthorRank, blogging, and content curation. In the […]
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