Entries by Laura Crest

Are Your Product Descriptions Costing You Customers?

Welcome to another video in the SEO Copywriting Checklist series! Today’s video is addressed to those of you in e-Commerce retail, and asks: are your product descriptions costing you customers? Tune in as Heather shows what works, and what does not, in well-optimized product copy: YAWN…There’s Nothing Here That Screams “Buy Me!” Well-written product descriptions […]

SEO content marketing roundup, week ending April 24th

Got influence? Perhaps even thought leadership? In this week’s latest and greatest online marketing news, influence and thought leadership thread their way through content and social media marketing discussions, while Google negatively influences the SEO and search industry. Other highlights include B2B marketing, Facebook’s new mobile design for business pages, Twitter’s keyword ad targeting, and […]

SEO content creation: 50 time & sanity-saving tips

Content, content, content. That’s the mantra these days, wherever you turn. Google’s Panda and Penguin updates – and the collective tenor of the online marketing industry – have skyrocketed the demand for fresh, original, quality content…on a consistent basis. As the top SEO priority for businesses large and small, content creation has many folks scrambling. […]

SEO content marketing roundup, week ending April 10th

In this week’s latest and greatest online marketing news, content marketers talk strategy and blogging, SEO and search pros look beyond mere rankings and make ready for Penguin 2.0, while social media marketers discuss LinkedIn’s name-dropping, mobile ad spending, and (more or less) welcome Facebook “Home.” Enjoy this week’s picks! Content Marketing Angie Nikoleychuk posts […]

SEO content marketing roundup, week ending April 3rd

Do you have authority? Are you relevant? In this week’s latest and greatest online marketing news, authority and relevance in their many forms thread their way throughout the blogosphere: content and social media marketing, as well as SEO and search. Other highlights include: cracking the content code for search, big changes with Google, a widely-cited […]