A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Welcome back! Are you selling a product or service online? Then you’ll want to pay close attention to this second video of Heather’s SEO Copywriting Checklist series – where she pinpoints website content that is ripe with SEO copywriting opportunities. Using her recent experience with the Feedly website, Heather addresses the conversions-killing error of making […]
In this week’s latest and greatest online marketing news: content marketers talk influence, strategy, and audience resonance; SEO and search pros discuss post-Penguin linking strategy, analytics, and Google’s social ambitions; and social media marketers focus on growing followers, social search, and all things Facebook and Pinterest. Enjoy this week’s picks! Content Marketing eMarketer reports “Online, […]
Today we feature an interview with Pam Foster, author of The Web Copywriter’s Clear Path to Profits and one of the expert instructors of the Copywriting Business Boot Camp. As a highly successful freelance SEO copywriter focusing on the pet industry, Pam has long been a proponent of niche copywriting, and teaches one of the […]
The word for this week’s latest and greatest online marketing news is identity. So what is “content” anyway? Content marketers discuss the definition of content, an inbound marketing manifesto, as well as customer engagement and attraction through content. In the SEO and search community, the talk about Google Authorship spills over to Bing with its […]
When putting together our 12 favorite SEO copywriting guest posts from 2012 (as determined by our readers), I began thinking about all the other guest authors that should be recognized for their outstanding contributions to the SEO Copywriting blog. That thought stayed with me, as did the practical constraint on the number of contributing writers […]
Today we feature five of Heather’s SEO copywriting video how-to’s that address web content planning and strategies which tend to get overlooked – at the cost of traffic and conversions. From defining your unique selling proposition (U.S.P.) and a customer persona to creating clickable web page titles and resonant tone and feel, discover all that […]
Terry Van Horne is widely known and esteemed by the SEO and search community for many reasons. He is held in high regard for championing SEO and search industry standards as the veteran SEO professional that founded SEO Pros. He is recognized as the Director of the not-for-profit Organization of Search Engine Optimization Professionals (OSEOP). […]
This week’s latest and greatest internet marketing news finds reports streaming in from SMX West and SXSW, social media marketers buzzing about Pinterest’s new data analytics tools and Facebook’s re-designed news feed, and content marketers discussing a higher standard. Enjoy this week’s picks! Content Marketing Lee Odden discusses the rise of the visual web and […]
Greetings and welcome to the final installment of Heather’s “how to start an SEO copywriting business” video series! Last week, Heather discussed some questions you need to ask yourself if you think that you want to launch a freelance copywriting business. Today, she addresses how to make the leap! Typically, freelance copywriters start up their […]
This week’s latest and greatest online marketing news is highlighted by Google’s “How Search Works” interactive infographic and its unprecedented public release of its Search Quality Ratings guidelines – as well as the big G’s move to offer a social sign-in with Google+. In other social media marketing headlines, Facebook will be holding an event […]
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