Because it would be weird and unjust not to mention it, here’s a post on Google removing authorship photos from search. I don’t want to put one of these posts in the list, though, because that precious space is mostly for learning things. However, you should be aware of the change. One cool thing to […]
About Tracy Mallette
This author has yet to write their bio.Meanwhile lets just say that we are proud Tracy Mallette contributed a whooping 55 entries.
Entries by Tracy Mallette
We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools. Seriously, can we get enough posts about tools that make our lives easier? You’ll also […]
We have a powerful mix of posts for you in this week’s SEO Copywriting Top 10. Eliminate keyphrase conundrum with the AdWords Best Practices Center. New to freelance writing or need to improve your business? Take charge, and charge right! Heather shares how. Did you know that dumb comments on your blog make you look […]
Let’s face it, whether you’re a freelance copywriter or an in-house content creator, you’ve gotta do it all – and this group of posts may save your life! (OK, that’s a bit dramatic. They’ll just keep you from getting crushed under the weight of confusion-driven deadlines.) This week brings a grand mix of copywriting, SEO […]
Was that a penguin you just saw? Major traffic changes to sites hit by the Google Penguin link-spamming update had some SEOs crying Penguin. The ever-on-top-of-it Google update guru Barry Schwartz found out otherwise straight from the search giant’s mouth in this week’s top post. Also, more on Google Hummingbird and how to create an […]
Google rolled out the Panda 4.0 and Payday Loan 2.0 updates. Find out what Dr. Pete has to say about that – and the consequences for eBay. Is your CTA MIA? Discover how to use calls to action where they’re hot right now: social media and blogging. Also, find out how to stand out as […]
There’s much ado about links this week as Osanda Cooray runs you step-by-step through conducting a backlink analysis in Excel to improve your own site and to scope out the competition, and Elisa Gabbert gives you the expert scoop on link value. You’ll also find conversion-rate boosters in Hayley Mullen’s science of CTAs and James Scherer’s landing […]
First, social media scared brands when consumers could share information about them publicly. Well, that’s old news. Now, there’s a whole new fearsome trend – letting customers create content for you! As Matt points out in the first post below, “Fan-generated content creation can yield big increases in the metrics marketers are most obsessed with: […]
This week’s SEO Copywriting Top 10 includes SEO myths and mistakes, seeing your site through Googley eyes, a comprehensive link-audit guide and more. Have you heard of Google Helpouts? Find out what it is and how it can help your business. Also, stay focused long enough to discover how mindfulness can optimize your attention as […]
OK, fellow web writers. We’re switching up the roundup again. Instead of giving you all of the awesome posts we could find on writing, SEO, content marketing, freelancing and social media, we’re selecting the 10 most relevant posts for you. You have enough to do as it is. Now, you don’t have to sift through […]
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