Entries by Tracy Mallette

SEO Copywriting Top 10: June 18 to 24, 2014

We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools.
Seriously, can we get enough posts about tools that make our lives easier?
You’ll also discover how […]

SEO Copywriting Top 10: June 11 to 17, 2014

We have a powerful mix of posts for you in this week’s SEO Copywriting Top 10.
Eliminate keyphrase conundrum with the AdWords Best Practices Center.
New to freelance writing or need to improve your business? Take charge, and charge right! Heather shares how.
Did you know that dumb comments on your blog make you look dumb? Yikes! Roger Dooley […]

SEO Copywriting Top 10: June 4 to 10, 2014

Let’s face it, whether you’re a freelance copywriter or an in-house content creator, you’ve gotta do it all – and this group of posts may save your life! (OK, that’s a bit dramatic. They’ll just keep you from getting crushed under the weight of confusion-driven deadlines.)
This week brings a grand mix of copywriting, SEO and […]

SEO Copywriting Top 10: May 28 to June 3, 2014

Was that a penguin you just saw?
Major traffic changes to sites hit by the Google Penguin link-spamming update had some SEOs crying Penguin.
The ever-on-top-of-it Google update guru Barry Schwartz found out otherwise straight from the search giant’s mouth in this week’s top post.
Also, more on Google Hummingbird and how to create an update-proof SEO strategy.
1. Barry […]

SEO Copywriting Top 10: May 14 to 20, 2014

There’s much ado about links this week as Osanda Cooray runs you step-by-step through conducting a backlink analysis in Excel to improve your own site and to scope out the competition, and Elisa Gabbert gives you the expert scoop on link value.
You’ll also find conversion-rate boosters in Hayley Mullen’s science of CTAs and James Scherer’s landing page […]

SEO Copywriting Top 10: May 7 to 13, 2014

First, social media scared brands when consumers could share information about them publicly. Well, that’s old news.
Now, there’s a whole new fearsome trend – letting customers create content for you!
As Matt points out in the first post below, “Fan-generated content creation can yield big increases in the metrics marketers are most obsessed with: time on […]

SEO Copywriting Top 10: April 30 to May 6, 2014

This week’s SEO Copywriting Top 10 includes SEO myths and mistakes, seeing your site through Googley eyes, a comprehensive link-audit guide and more.
Have you heard of Google Helpouts? Find out what it is and how it can help your business.
Also, stay focused long enough to discover how mindfulness can optimize your attention as a writer.
1. […]

SEO Copywriting Top 10: April 23 to 29, 2014

OK, fellow web writers. We’re switching up the roundup again.
Instead of giving you all of the awesome posts we could find on writing, SEO, content marketing, freelancing and social media, we’re selecting the 10 most relevant posts for you.
You have enough to do as it is. Now, you don’t have to sift through countless articles […]