This week, check out the SEO audit information under our “SEO for beginners” section, so you know how to check your site for proper optimization techniques, what needs to be implemented or changed, and how it’s done. For the advanced SEO crowd, you’ll find new Schema.org actions, a deeper dive into Google+ SEO and how […]
About Tracy Mallette
This author has yet to write their bio.Meanwhile lets just say that we are proud Tracy Mallette contributed a whooping 55 entries.
Entries by Tracy Mallette
Are you starting a new freelance writing business or trying to get ahead with your current one? We’ve rounded up some experts to answer: What’s your top tip for running a successful freelance writing business? Enjoy and happy freelancing! Demian Farnworth, The CopyBot: Avoid isolation. Arrange to get out of the house two or three times […]
Sooo … what’s up with Google!? You’re about to find out in the following posts. When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post. Enjoy this week’s tips … uh … all bazillion of them. […]
I’m diggin’ the “help for freelance writers” section this week! Heather gives quick and easy proposal tweaks that’ll land you the job, Social Media Today profiles a startup that connects marketers with bloggers, Men With Pens tells you why some writers make money and others never will – eek – and more! There’s a ton […]
Yes, we’re mostly writers, but we’re also business owners and marketing managers who do a ton of other stuff, so most of this week’s posts are in the general “content marketing tips” section. Like what, you ask? Well, you’ll discover how to create social sales funnels, how to get more positive reviews, a definitive guide […]
The SEO world is abuzz about the Matt Cutts versus MyBlogGuest Google penalty drama. Get the low-down on the he-said-she-said, as well as what this means for guest blogging, in the “search engine news” section. (In case you need it, here’s that Whack-a-Cutts game again.) Aaannnd speaking of Google, there’s more information this week about […]
We’ve got a bunch of SEO info for ya this week, so I broke out a new “search engine news” section for ya – right there at the top. Google seems to be backtracking on some of it’s changes. The high volume of Panda penalties has caused Google to soften the algorithm – and another […]
As a copywriter, your clients – or boss for in-house folks – often measure your performance based on conversion rate. You feel the pressure to not only deliver visits and leads – but dollars! Oh, and if you could go ahead and deliver a lot of new customers consistently … that’d be great. That’s a […]
I’m happy that this week there are a lot of tips for our in-house content peeps! Discover how to run a corporate social media account, why you might not see results after training your staff, company blog guidelines and more. Wanna spy on the competition? Who doesn’t!? There’s a post for that! Wanna whack Matt Cutts […]
Your LinkedIn profile says “I’ve figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.” So … like … what is it? It’s really no secret: create meaningful content that stands out. It begins on your blog, extends to your guest contributions, and proliferates on the social web. […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?