Entries by Tracy Mallette

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013

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Last Updated on December 18, 2013It’s time for the 2013 wrap-ups and 2014 projections! I’ve got plenty of ’em from experts around the Web on SEO, copywriting and content marketing.
The other theme I’ve noticed this week includes lead generation and increasing conversions.
It’s all good stuff, so kick back, grab your favorite beverage, and take a […]

SEO copywriting roundup: Hottest posts week of Nov. 26, 2013

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Last Updated on November 27, 2013This week, it’s all about hummingbirds establishing authorship – or something like that. The authority of hummingbirds? Hummingbird domination! That must be it.
We’ve all heard about the importance of setting up Google authorship and establishing ourselves as authorities online in our given field. Also, Google’s Hummingbird algorithm overhaul is still […]

SEO copywriting roundup: Hottest posts week of Nov. 19, 2013

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Last Updated on November 20, 2013I  have a new buzzword for you, my beloved SEO copywriters!
Context.
OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept.
In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the […]

SEO copywriting advice from search guru Barry Schwartz

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Last Updated on November 19, 2013Search guru Barry Schwartz makes time in his super-structured schedule to answer our SEO copywriting, Google algorithm, business ownership and time management questions.
Wow, you’re CEO of RustyBrick, founder of Search Engine Roundtable, News Editor for Search Engine Land – and more! How do you find the time for everything and […]

Search Siren: Irresistible SEO copywriting content – Nov. 6, 2013

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Last Updated on November 6, 2013This tantalizing collection of SEO content comes at exactly the right time – because time’s running out!
It seems like everyone’s running out of time for blog posts this week, myself included, with a server glitch holding up the site as I type! (Tuesday night)
A few of this week’s expert posts […]

Top SEO, copywriting and content news of the week

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Last Updated on October 30, 2013Here it is, folks! This is a compilation of the most important SEO, copywriting and content news of the week from the Internet marketing experts.
Wondering what the future holds for content and SEO? The search professionals have read your mind and offer their predictions.
SEO and content marketing continue to evolve […]