Entries by Tracy Mallette

Where have all the keywords gone? It’s your (not provided) John Wayne

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Last Updated on October 23, 2013I can’t tell ya where all the cowboys have gone, Paula Cole, but I’ve come to your keyword rescue with this week’s (not provided) post!
For SEOs, Google’s (not provided) keyword practice is nothing new. It all began in 2011, when the search goliath moved to protect the privacy of secure […]

It’s your Penguin 2.1 wake-up call!

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Last Updated on October 16, 2013Oh, wait – you didn’t request one?
With link spammers still running rampant around the Web, we probably should start requesting Penguin updates!
Released Oct. 4, Google’s Penguin 2.1 seeks and destroys any site still using link spam as an Internet-traffic tactic. Blindsided by the update? I’m sure you weren’t sitting in […]

How to thrive post-Hummingbird: A guide for SEO content creators

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Last Updated on October 9, 2013Like, whoa! In case you’ve missed the Internet the past couple weeks, Google overhauled it’s entire search algorithm with Hummingbird.
Did the Hummingbird update kill SEO copywriting? No. But now, marketing departments and freelance writers have more room to move in their SEO content creation efforts. Additionally, the “old way” of […]

SEO Copy Manager Richard Hostler talks in-house SEO copywriting

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Last Updated on October 8, 2013Brookstone SEO Copy Manager and Ironman (he completed the triathlon in July), Richard Hostler takes time out of his work, and workout, schedule to answer our in-house SEO copywriting questions.
Brookstone has such a great “voice” for product descriptions. How was this style developed, and what do you recommend to other […]