
When Should You Hire a Newbie SEO Copywriter?
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Is it worth hiring a new copywriter who loves what you do --…








Terminal 5 Trauma - British Airways and Missed Reputation Management Opportunities
Just one week ago, I was returning home from an Amsterdam holiday.…








Who's Stealing Your Web Content?
Years ago, I had the not-fun feeling of seeing an article I had…








Where Should Company Names Appear in the Title?
Jakob Nielsen wrote an interesting article about where the company…








What the Heck Does Keyphrase Research Have to Do With the Buying Cycle?
Looking back on some of my SEO gigs, it occurred to me that a…








Yes, Small Businesses Can Kick SEO Butt!
Bob Bly, copywriting guru, asks if small businesses…








Five Stupid Ways Clients Sabotage Their SEO Copywriting Campaigns
Today, most companies understand that strong content…