Seth Godin: The best SEO is good content

Rachelle Money, WordTracker’s “newly appointed journalist” interviewed marketing guru Seth Godin. Read what he has to say about the future of newspapers, how he feels about SEO consultants (and their clients ) and what he says about the power of content.

Yes, Small Businesses Can Kick SEO Butt!

 

Bob Bly, copywriting guru, asks if small businesses can really compete in SEO. He says:

A bigger company can afford to dedicate one or more employees full-time to each of these major tasks. For instance, I know a company with a full-time staff person who does nothing but seek incoming links, one of the steps in SEO.

And my answer is, “Hell yes, small businesses can compete!” Read more

Five Stupid Ways Clients Sabotage Their SEO Copywriting Campaigns

 

Today, most companies understand that strong content is an important part of the SEO process. But why do some clients do everything they can to ensure that their SEO campaigns just won’t work? If you’re working with a SEO copywriter (or plan to hire one soon), don’t let this happen to you! Read more