Looking back on some of my SEO gigs, it occurred to me that a majority of folks don’t take advantage of what I think is a major factor in the overall SEO success. And that’s making sure you’re speaking (or writing) to people in all 5 phases of the sales cycle. But there’s more to it than simply writing content for all 5 phases. When you’re writing pages for different audience mentalities, it stands to reason that you’ll need to research keyphrases differently, too. So what are the 5 phases of the buying cycle? And what do they have to do with keyphrase research? Read more
Rachelle Money, WordTracker’s “newly appointed journalist” interviewed marketing guru Seth Godin. Read what he has to say about the future of newspapers, how he feels about SEO consultants (and their clients ) and what he says about the power of content.
Bob Bly, copywriting guru, asks if small businesses can really compete in SEO. He says:
A bigger company can afford to dedicate one or more employees full-time to each of these major tasks. For instance, I know a company with a full-time staff person who does nothing but seek incoming links, one of the steps in SEO.
And my answer is, “Hell yes, small businesses can compete!” Read more
Today, most companies understand that strong content is an important part of the SEO process. But why do some clients do everything they can to ensure that their SEO campaigns just won’t work? If you’re working with a SEO copywriter (or plan to hire one soon), don’t let this happen to you! Read more
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