SEO content marketing roundup, week ending July 4th

In the U.S., today’s a holiday – Independence Day – like no other. It’s extremely loud, lasts more like 3 days before folks run out of their favorite explosives, and is responsible for the perennial flight of countless domestic animals from their domiciles out of sheer terror. But we still light off the fireworks – and earn our share of ER and local jail visits – in that annual spasm of patriotism reliving that war of independence from the British. (No offense, British friends – think we’re past that now – and besides, we’re the ones stuck with an impossible national anthem.)

So if the obligatory BBQ and the cacophony of jolting booms are getting to be tiresome, why not hole up with your terrified pet and check out this week’s web gems? Enjoy!

Content Marketing

Chelsea Blacker posts a bookmark-worthy list of the “Top 37 Content Marketers & Strategists on Twitter” at Quaturo.

Joe Pulizzi discusses “The Power of Content Strategy” at Convince & Convert.

Lee Odden pens a five-star post on content marketing and curation with “Content Marketing: Curation, Repurposing & Collective Social Wisdom” at Top Rank.

Mark Schaefer discusses “Why Crowdsourcing is the Future of Content Marketing” at Businesses {Grow}.

Neil Patel posts “The Ultimate Guide to Creating a Positive Brand Image for Online Reputation Management” at KISSmetrics.

Heather Lloyd-Martin discusses website content fails with “3 Web writing no-no’s to avoid” at SEO Copywriting.

Shelly Bowen discusses “Writing Content for Your Website (Without Fear)” at Pybop.

Jahnelle (J.R.) Pittman walks readers through the process of “Setting Up Your Self-Hosted Site for Business” at Level 343.

Citing research by Dynamic Logic, eMarketer reports that “Women Embrace Contextually Relevant Ads.”

Predatory online advertising: it’s not just for Google anymore. Check out this first-hand account of Angie’s List’s bad behavior by Marianne Sweeny at Portent.

Greg Jarboe posts the most interesting “eHow Shows Critics How to Create a High Quality Content Farm” at Search Engine Watch.

Michael Silverman posts a case study on finding an audience for your online community pre-launch, at Content Marketing Institute.

Jonah Deaver posts “Content Creation: Why You Should Stop Thinking Customer First” at Vertical Measures.


SEO & Search

Barry Schwartz reports that Google has announced that it will be discontinuing iGoogle (“Once Google’s Fastest Growing Product”) on November 1, 2013, among other “spring cleaning” Google product removals, at Search Engine Land.

Schwartz also reports on Blekko’s announcement of its “Fresher Index For SEO Purposes,” and touting of its free SEO tools, again at Search Engine Land.

Nichola Stott posts “9 Questions to Shape and Future-Proof Your Link Building Strategy” in the “post-Penguin world” at Search Engine Watch.

Heather Lloyd-Martin addresses the small business owner with limited resources with “9 SEO copywriting questions every small business should ask” at SEO Copywriting.

Citing a new report from Monetate, Marketing Charts posts “Search Still Dominates Social, Email as E-Commerce Traffic Driver.”

Marketing Sherpa’s weekly research chart compares marketing wisdom with actual marketing practice with “Does your organization have an inbound strategy?”

Wanna know “what is really going on over at Google?” Jennifer Horowitz posts a smartly-written “Farmers, Pandas, Penguins Oh My!” at Level 343.

Ben Goodsell discusses Google’s “specific SEO friendly recommendations” for a mobile SEO strategy at Search Engine Watch.

David Angotti reports that “Google Claims $80 Billion of Economic Impact on [the] U.S. Economy” at Search Engine Journal.

Jenny Halasz reviews “Three Free Keyword Research Tools” at Search Engine Land

Lee Odden posts wise words with “Break Free of Bad SEO Advice – Optimize for Customers” at Top Rank.

What does the FDA have to do with SEO? Sarah Clacher posts “Great keyword phrases you can’t use: FDA regulations & SEO” at SEO Copywriting.

Eric Enge discusses “Simplifying the Tasks of Pruning Links” at Search Engine Watch.


Social Media Marketing

Twitter’s social (API) snobbery? Jon Mitchell astutely discusses how “In Closing Its Platform, Twitter Risks Destroying Its Community” at ReadWriteWeb.

Citing Facebook’s Q2 earnings report (disclosed in The Wall Street Journal), Jim Edwards posts that “Facebook Says That It Can Take A YEAR To Get Results From Its Ads” at Business Insider.

Josh Wolford reports that “Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook” at WebProNews.

Jason Falls posts the most interesting “Infographics and the Science of Visual Communication” at Social Media Explorer.

Kipp Bodnar posts “21 Internet Marketing Stats That Will Blow Your Mind” at HubSpot.

Tim Gray post “5 Creative Ways Businesses Are Using Google+ Hangouts” at Social Media Examiner.

Citing a recent industry report, Heidi Cohen discusses the key findings with “Premium Brands Don’t Get Social Media,” at her blog.

Jeff Bullas posts “5 Simple Steps to Marketing your Blog’s Content with Social Media.”

Vic Drabicky posts “ROI: The Most Dysfunctional Metric In Digital Marketing” at Marketing Land.


  • Social Media Examiner’s Michael Stelzner will hold an online workshop on business blogging, “Blogging Fundamentals for Business,” beginning July 10th and running thru July 20th.

Trying to build your own copywriting business? Consider enrolling in the next Turn Content Into Cash Copywriting Business Bootcamp, at a special summer rate  of 30% off! Hurry, space is limited – the business-building begins Monday, July 16th!


photo thanks to bayasaa


Great keyword phrases you can’t use: FDA regulations & SEO

Just recently I received the keyword research from a client. For one of the products I’m working on, a natural supplement that cures yeast infections, his researcher dug up the term “yeast infection remedy” which has a global monthly search volume of 45,000 and a KEI (Keyword Effectiveness of) of .51 and the term “yeast infection home remedy” which has a global monthly search volume 12,100 and a KEI of .11.

Now any SEO copywriter would ordinarily be pretty happy about working on these terms – high search volume and relatively low competition.

And when I looked over the dozens of glowing testimonials for the product, I could see many of those thousands of searchers would be ecstatic to find my client’s product.

As a health writer of close to 15 years, I know how frustrating chronic yeast infections are. I also know how ineffective prescription and over-the-counter drugs are for dealing with chronic candida (yeast). Not to mention the terrible side effects they bring.

My client’s natural health supplement product page was the perfect page to satisfy these thousands of search queries.

However, despite all the factors that made these keyword phrases ideal, I had to pass them over...

I had to keep looking for keyword phrases.

Even more heartbreaking . . . by doing so I had to ignore those thousands of women looking for an effective natural treatment for yeast infection. Hopefully, they’ll find their way to the product pages I’m working on. But it wouldn’t be through these keyword phrases. Or at least not directly.

Because here’s the frustrating thing about working as an SEO copywriter in the natural supplements industry . . .

Many Good Keyword Phrases Are Illegal For Nutritional Supplement Copy

Legally, with a few exceptions, we can’t refer to diseases in our marketing copy.

I’d rather that refer to diseases in our marketing copy.  In 1994, a compromise piece of legislation was passed into law, the Dietary Supplement Health and Education Act (DSHEA). DSHEA acknowledged that natural products, many of them foods we eat with a history of safe use, did not need to go through the same regulatory process as the synthetic chemicals never before introduced to the human body that the pharmaceutical industry sold.

However, as part of this compromise, supplements were distinguished from drugs by defining drugs as the only substances that can cure, prevent or alleviate the symptoms of a disease. Despite literally hundreds of thousands of published studies showing they help with diseases, supplements can only be discussed with reference to how they support a normal, healthy structure or function in the body.

Violators of this distinction will first receive a warning letter from the Food And Drug Administration (FDA), advising them to change their marketing copy. And if they don’t make the changes within the 30-day time limit imposed by the FDA, they can be subject to fines, product seizure and worse.

Just recently, a family-owned supplement company endorsed by several autism groups experienced how bad this could get. Hundreds of parents had written letters to them about how effective their supplements were in helping their children. These supplements had been carefully developed by an MIT researcher for brain health and digestive health.

However, because the company violated DSHEA by mentioning autism in their descriptions, including the autism organization endorsements and the hundreds of testimonials from families, they received an FDA warning letter.  Upon receipt of this letter, they diligently began editing their website in order to meet FDA requirements. But because they had failed to remove all the glowing letters and testimonials from grateful parents within the 30-day deadline, armed FDA enforcement officers showed up at their business and seized not only their products but also all their computers and files.

Because of these legalities, writing SEO copy for supplement companies is fraught with difficulties. And it is something not to take lightly.

2 Ways To Get Good Traffic Despite FDA Restrictions

However, there are some ways to work within these regulations and still tap into some organic traffic.

The first way is to focus on the positive benefits of the product.

Any good copywriter focuses on benefits. With DSHEA, you have to focus on them specifically in a positive light.  Instead of optimizing for “arthritis cure” or “end joint pain”, optimize for “joint comfort”.  Instead of optimizing for “heart disease ” you optimize for “heart health”.

Sure, it’s not as satisfying. And you’ll have to pass over some great keyword phrases. But you can still get some pretty good search volume with this tactic and stay FDA compliant.

However, many companies use a second approach that allows them to optimize for these disease claims.

It’s called the two-click rule. While not coded into law, it’s a standard practice that so far seems to fit within DSHEA requirements.

Essentially, the two-click rule goes like this: As long as you keep references to disease claims two clicks away from any references to a branded product, it’s okay.

So while you may not be able to optimize a product page or even a category page for some of the keyword phrases that reference diseases, you can create a well-optimized article for these phrases. Then you need to make sure that there are no references to the branded product on the article page or on any pages it’s linked to.

While this still means a more convoluted pathway to converting organic visitors to customers, it allows nutritional supplement websites to optimize for certain disease claims.

To accommodate this rule, some manufacturers have gone as far to create separate educationally-focused websites where they can freely discuss their product’s ingredients. They can reference any research that demonstrates how these ingredients help with diseases.

While this helps pull traffic into their sites, it’s still hard to make the eventual connection that converts to a sale. So many ecommerce sites focus on capturing leads with an enticing optin offer.  They can eventually introduce these prospects to their product in follow-up email marketing.

In fact even the report and squeeze page can freely discuss the product ingredients’ effectiveness in combating a disease. As long as the branded product isn’t mentioned.

For example, a manufacturer can tap into the wealth of research demonstrating Vitamin D and probiotics help reduce the incidence and virulence of the flu. As long as no mention is made in the report of the branded formulation they sell that combines the two.

They can then introduce subscribers to this product in a subsequent email.

Some Cautions To Keep In Mind

While this rule is applied by many an ecommerce site, there are two cautions to keep in mind:

  1. The two-click rule is standard practice but it’s not coded into law. So while the FDA seems to be allowing this as a common practice, there is no legal code that protects you if the FDA decides to change their perspective.
  2. FDA lawyers I’ve consulted with also advise caution in the free report scenario. They advise that if you go this route, you need to make sure that the majority of the follow-up emails you send are educational – not promotional. Otherwise the FDA might make the case that you are using disease claims as part of your overall marketing message.

Finally, in general, I always advise my clients to secure the services of an FDA lawyer to review copy I write. And I include in my contract that while I strive to be FDA-compliant, I am not a legal expert and not liable for the legality of the copy I write for them.

There are many gray areas. And the FDA’s interpretation of what’s considered a disease claim often changes over time. For example, only a few years back, high cholesterol wasn’t considered a disease. That is, until the FDA defined high cholesterol as the disease, hypercholesterolemia. Now you cannot discuss it in marketing copy.

While your job is to write for compliance and be somewhat familiar with the restrictions, you should not be responsible for the ultimate assessment in whether the copy is legal or not. And if your client cannot or decides not to secure legal counsel, you need to make it clear that you are not ultimately responsible for the legality of the copy.

An Industry Desperate For Good SEO Copywriters

Ultimately, I love writing about nutritional supplements. I love digging into the science behind why they work and helping people find viable solutions that are healthy, safe, effective and affordable. My family has experienced remarkable cures thanks to what I’ve learned about supplements and nutrition.

However, I hate the fact that I cannot refer directly to the reams of published scientific evidence that support using supplements to treat diseases. If you write for nutritional supplement companies you will face this frustration as well. And trying to optimize copy for search engines only adds to this frustration.

But as I described here, there are ways to stay FDA compliant and get some of the message out. If you’re looking for an area to make your mark as a copywriter, it’s an industry full of companies with excellent products desperately looking for good SEO copywriters. Particularly ones who have some understanding of FDA restrictions and can work within them.

If you write for nutritional supplement companies and would like more clarification on the FDA regulations, I’ve put together a bunch of good FDA resources on my website.


Author of the ebook, How To Write Irresistible Copy For Nutritional Supplements, Sarah Clachar specializes in writing for natural health products. She has written for companies both large and small, B2B as well as B2C. For copywriters interested in learning more about getting into health copywriting, Sarah offers a free 14-day e-course, “How To Become A Freelance Health Copywriter.” In this course, Heather Lloyd Martin’s SEO copywriting course is one of the courses she most highly recommends to aspiring health copywriters. When she’s not writing for her clients, Sarah can be found with her husband and two children mountain biking, skiing and working on their small farm in the hills of northern New England.



photo thanks to Ephermeral Scraps





3 Web writing no-no’s to avoid

Greetings! In today’s how-to SEO copywriting video, Heather takes a different approach to her weekly “lesson” by discussing three Web writing mistakes to avoid.

If you’ve been following this weekly video post series by Heather, you know that she’s devoted much discussion to what you should do with online writing, such as what will help your make more money, get better rankings, and make your content more easily shared.

But today, Heather takes a different tact in discussing those things that you do not want to do when creating web content – and especially these three definite no-no’s. Tune in and see if you may be guilty of one of them…

In surfing the web, I continue to see these three fatal flaws in website content. If you have any of these terrible 3’s on your own site, now’s the time to go back and redress them!

1) Putting your company’s mission statement on your home page

The first thing that I notice – and especially on B2B sites, or sometimes on smaller business sites – is the tendency to put the company’s mission statement on the home page.

I understand that when a company has invested considerable time and resources into creating their mission statement that they want to share it with their readers. But the home page is not the best place to do that. Somewhere on the “About Us” section, perfect! But please, not on your home page.

  • Reality check: your audience doesn’t care.

And this is because what your site visitors are looking for is what’s in it for them: how can your company help solve whatever problem they have in the first place, for them to visit your site?

  • It won’t help you position better…nor will it “make more money”.

Putting your company’s mission statement on your home page will do nothing to make you more money, drive new business, or position better. Certainly, if it’s important to you, again, you can put that content in the “About Us” section. But leave it off the home page.

  • Focus your content on what you can do for your reader.

Speak to your readers and tell them exactly what it is you can do to help them.

2) Telling only part of the story…

The second thing I will see is where companies only want to tell part of the story. So you might have a services page that tells a little bit about the service, and then there’s “contact us for more details”.

In this instance, they’re only giving their reader peanuts – they’re not giving them the full story.  And there’s a couple of reasons for this that I hear:

  • Some people think that short, “incomplete” content will drive emails/leads.

The thinking here is that the site owner assumes that their readers will think ‘Oh wow! That sounds really interesting! I don’t know much about it, but now I really want to know! I’m going to contact them right now!  Nope. Doesn’t happen that way.

  • Other people are afraid of giving too much away.

I’ll hear this a lot in more competitive industries, when the business owner says ‘Well, we don’t want to have all of that information on our services page, because our competitors might copy us and then where will we be?’

The thing is that in order to get people to contact you, you have to give them a reason. Those sexy blurbs that don’t really tell the story probably won’t be enough to help increase your conversion rates, because folks usually want to make that your service is a good fit for them before they contact you.

  • The solution? Give your readers the information they need to know.

If you’re not sure about this solution, test it!

Send your readers to two different pages on an A/B split test, wherein the first you provide just a little bit of information, and the second you provide a more robust explanation. I’ll almost guarantee you that the page that provides more information will drive a higher quality and more motivated lead, and probably more leads altogether!

3) Writing “techie” content in order to sound smarter.

Finally, the third thing I see – and this is definitely a syndrome in the B2B world, although sometimes I’ll see it with B2C sites as well – is where companies have obviously told their copywriters to write “techie” content.

Why? Because they want to sound smart online.

Certainly, if you are targeting your site to highly technical people, you want to create content that appeals to them. So in that case, technical writing is perfectly okay!

  • It’s important that readers understand your content.

But if you’re trying to write over your readers’ heads just to sound smart, that’s probably going to backfire on you. At the end of the day, you need people to actually understand your content.

So remember:

  • Using big words and long sentences won’t impress most readers.

You also really need to think about this in terms of who comes to your site when they’re looking for vendors.

If you’re writing highly technical content, but the person visiting your site isn’t necessarily technical – such as an administrative assistant, or someone who needs to figure out if you’re a good fit for the company they work for – if you’re writing over their heads, they may think “Oh, I’m not sure this is a good fit, I don’t think I’m going to pass this along to my boss. I think I’m going to look for another source, instead.”

  • Your solution? Write for your target audience.

You want to write for your readers in a language that they will understand, and that in turn will definitely help you increase your time on site, and it will increase your conversion rates as well!

Thanks for joining this week’s SEO Copywriting video! Remember, if you have a question or topic suggestion, we’re all ears! Simply email Heather via [email protected] and she may well answer your question or address your topic next week! See you then!


If you are writing your own content and you’d like some tips about how to write Panda-safe and Penguin-safe content – and how to write for Google – simply sign up for the free SEO Copywriting Buzz Newsletter and download the How to Write for Google white paper – also free!


photo thanks to DanBrady











9 SEO copywriting questions every small business should ask

Is your small business stuck in the “no time/no budget/no idea what to write about” trap?

I received this question the other day…

“One of my biggest concerns has been, in addition to writing good copy, how can we keep our websites fresh and changing? Top management lacks the understanding of how important this is in keeping clients/prospects engaged, so I’ve tried educating them more about why it’s important. I think they are beginning to understand the benefits, but their question (and mine) is how does our company do that? How do we keep our site from being stagnant and better engage our clients with the resource constraints we face as a small company?  As our companies are quite small, we don’t really have much as far as our own research and lack the industry “expertise” that larger companies offer.

I totally understand this woman’s pain. When you read an interview with a small business owner, it seems like the owner can easily handle the marketing, Tweeting, Google +ing and Facebooking without missing a beat.

The reality is typically very different.

Many small business are completely overwhelmed by SEO content creation. Reading articles that scream how “everyone” should promote on Google +” and “you should blog every day – more if you can” adds to the pressure. The business owner (or marketing person) always feels like she’s not doing enough. Sadly, what ends up happening is nothing gets done – and everyone feels like they aren’t doing “what they should.”

That’s a pretty un-fun place to be.

Is there an easy answer? No. Can you leverage SEO content marketing for your business – even if your company is small, you don’t have many resources, and you just have a few hours a week? Yes. It just means focusing your efforts.

Here are 9 questions to help get the ball rolling and help jump-start a strategy.

How do you drive leads? What’s working now – and what’s worked in the past? Did a Facebook promotion kick butt? Do you have scads of Twitter followers? Even direct mail can drive traffic to the site – so remember that offline content can still help make you money. It’s important to measure ROI and do more of what works, rather than trying 1,000 different things without measuring your efforts.

How are your sales pages performing?  Check your analytics (or have someone help you with this) and look at your bounce rates, your conversion rates, and time on site. Remember that some people may visit your site and call you (rather than filling out a form or sending an email,) so don’t forget to ask callers how they heard about you.

How much do you really know about your target market? Has your target audience changed over time? You may find, for instance, that your prospects aren’t on Facebook – but they love monthly newsletters. If you aren’t sure, consider surveying your clients and see if you can gain any insights. (For more information, check out my post on how to create a customer persona.)

What’s important to your readers? There are lots of ways to figure out what to write about. For instance, what questions do you hear from prospects/clients? Remember, you can take those questions and turn them into blog posts (check out this blog post for details.) Or you could curate your content and establish yourself as a must-read resource. Another way is by asking your social media followers what they want to know more about.

Who will handle the writing/Facebook posting/Tweeting? Don’t dump this job on just anyone on your team (or figure that you have to do it.) Your writer – whether that’s you or someone else – needs to be passionate about your business, a good writer, knows the SEO copywriting fundamentals and has time. If they (or you) don’t have time – or writing isn’t their strong suit – you’ll want to outsource.

If outsourcing is your best bet, how do you see that happening? What content would you want the writer to create? Do you need someone to check over your site and provide some copywriting ideas? What’s your preferred budget?  Are you open to working with a really good writer that’s a little outside your preferred budget? For more things to think about, here’s how to hire an SEO copywriter.

What other ways can you generate new content? For instance, can you reach out to members of your community and ask for a guest post? Or, could you find bloggers online – for instance, sites like MyBlogGuest connects site owners with bloggers.

Do you think some short-term consulting help could get you moving faster? A consultant can often provide some great money-making content ideas that you may not have considered – and give you the momentum you need to get started. Plus, a consultant will be able to pinpoint an unique angle that will differentiate you from your competition and make your writing pop.

Finally, ask yourself if you’re moving forward – or you’re just beating up on yourself for “not doing enough.” You may not have the resources to create 10 videos a week. That’s OK. The key is figuring out the content you want to create  (even if it’s not very much,) setting up your editorial calendar and making it happen. Once the results start rolling in, you can expand your initiatives. Right now, just focus on what you can do…even if it’s taking little content baby steps.

What other advice would you give to a small business?

Need content creation help? Look no further! SuccessWorks provides SEO copywriting services – and can even train your team on how to write Google-safe copy. Contact me for details!



SEO content marketing roundup, week ending June 27th

In this week’s Web-writing news, content marketers are occupied with content creation and lead generation, SEO & search pro’s discuss link-building in the wake of Penguin, while social media marketers talk about using social sharing networks for business. Enjoy some of the best of the web with this week’s picks!

Content Marketing 

Tom Ewer posts the second edition of “The 100 Blogs You Need in Your Life” – an illustrious list – at Leaving Work Behind.

Shelly Kramer posts “5 Types of Blog Content That Drive Engagement” at V3 Integrated Marketing.

Lee Odden posts “The One Thing Killing Your Blog Outreach Pitching,” illustrated with a classic PR fail, at Top Rank.

Kaila Strong posts part 1 of “Compelling Content: Will You Survive the New Google Era,” referencing Google’s algorithm updates, at Vertical Measures.

Need fresh content ideas? Want more targeted Web traffic? Heather Lloyd-Martin’s weekly video post suggests a simple way to accomplish both goals at once, at SEO Copywriting.

Level 343 discusses “Online Marketing Strategies | More Content, Traffic and Prospects,” noting the “direct correlation among content, traffic and leads.”

Gini Dietrich shares “Six Steps to Creating Content that Generate Leads” at Spin Sucks.

Marketing Sherpa’s research chart of the week is about balancing (B2B) lead quality with quantity, with “Optimize landing pages for lead quality.”

Darren Rowse discusses going beyond mere “authority” with “Build Readership by Building Leadership” at ProBlogger.


SEO & Search

Barry Schwartz reports that it’s official: Google updated its Panda algorithm (now version 3.8) this past Monday, June 25th, at Search Engine Land.

Bharati Ahuja discusses Twitter’s new “expanded tweets” and “Twitter cards,” and the implications for search, content marketing and the semantic Web, at SEO Copywriting.

Avinash Kaushik discusses Europe’s recent “cookie /privacy” laws and the implications for digital data collection and analysis at Occam’s Razor.

Richard Baxter posts an in-depth discussion (and bonus HTML download and a step-by-step infographic) on conversion rate optimization at SEOmoz.

Jeff Slipko explains “How to Identify a Link Profile Susceptible to Google Penguin” at Search Engine Watch.

Sugar Rae Hoffman posts her 5th annual “Link Building with the Experts,” featuring a Q & A with the industry’s top link-building experts, at her new website, PushFire.

Barry Schwartz discusses the new link building industry for 2012 – link deletion – at Search Engine Roundtable.

At Blue Glass, Daniel Tynski posts his extensive interview with SEO Book’s Aaron Wall with “Unraveling Google’s Recent Updates: Interview with Aaron Wall.”

At SEO Book, Aaron Wall discusses Google’s decision to extend its vertical paid inclusion program to product search queries (“often driving most (if not all) of the organic search results below the fold”) with “Google Paid Inclusion: Buy a Top Ranking Today.”

Sujan Patel discusses the perception error of attributing SERP rankings directly to SEO with “The Problem with SEO: Mistaking Causation for Correlation” at Search Engine Journal.


Social Media Marketing

“LinkedIn Pages Allow Targeted Updates” headlines the latest edition of Social Media Examiner’s weekly news.

Candace Marks posts “Social Media Metrics That Matter” at Marketing Land.

Melissa Miller posts “The Recipe for Long-Term Social Media Marketing Success” at HubSpot.

Cheryl Burgess discusses social branding and brand advocacy with “Power of the Journey for Social Businesses” at Blue Focus Marketing.

Greg Finn reports that “[i]n it’s continued push to Google+-ify the internet, Google is launching +1 recommendations to all +1 buttons across the web,” at Marketing Land.

Jack Martin posts “How to Tweet Like You’re Not a Business,” offering seven tips for better business tweeting, at Portent.

Jason Fell posts an interview with Facebook Insider Sarah Smith on using the platform for business, with “Facebook’s Marketing Tools You Might Not Know About,” at Entrepreneur.

Retroactive remedy, from typo’s to remorse: Facebook now allows users to edit their comment history, reports Katy Ryan Schamberger at V3 Integrated Marketing (citing Daniel Ionsecu’s post at PC World).

Jeff Bullas discusses “10 Things You May Not Know About YouTube” at his blog.


  • Social Media Examiner’s Michael Stelzner will hold an online workshop on business blogging, “Blogging Fundamentals for Business,” beginning July 10th and running thru July 20th. Register by this Friday, June 29th, for 50 percent off!

Trying to build your own copywriting business? Consider enrolling in the next Turn Content Into Cash Copywriting Business Bootcamp, at a special summer rate  of 30% off! Hurry, space is limited – the business-building begins Monday, July16th!


photo thanks to mrsdkrebs  (Denise Krebs)

Twitter’s ‘Cards’ & ‘Expanded Tweets’: Revolutionizing content & the semantic Web

A week or so ago, Twitter began rolling out ‘Expanded Tweets’, which presents content in a much more detailed and engaging way than the usual tweet. Tweets containing links to sites that have opted to participate in Expanded Tweets will display content previews, images, videos, and more about the linked content. The technology behind this feature is known as “Twitter Cards”.

As explained via Twitter Cards, there are 3 card types that can be attached to tweets:

  • Summary: The default card, which includes a title, description, thumbnail image, and Twitter account attribution.
  • Photo: A Tweet sized photo card.
  • Player: A Tweet sized video/audio/media player card.

As the names suggest, the ‘Summary Card’ is to be used for text content like blog posts and articles, the ’Photo Card’ for images, and the ‘Player Card’ for video content.

How it works

Here’s an example of an expanded (‘Summary’) tweet by @richardhenry, referring to an article by @SarahMaslinNir via [the] @nytimes, from Twitter Cards:









Because The New York Times is participating in Twitter’s Expanded Links, the tweet referring to its article rendered Summary information per the Times’ Twitter Card specifications for that article: the article title, meta description, thumbnail image, author and Twitter account attribution.

Says Twitter, at Twitter Cards:

“As a developer, Twitter cards can…

  • Give you control of how your content is displayed with Tweets
  • Drive traffic to your site
  • Increase the number of people following your Twitter accounts through content attribution.”

Applying for Expanded Tweets: 4 steps

Expanded Tweets is not available to just anyone with a website.

There is an application process in these early (beta) stages, and Twitter pointedly states that “[a]s we roll out this new feature to users and publishers, we are looking for sites with great content and those that drive active discussion and activity on Twitter.” (emphasis mine)

In order to be considered for Expanded Tweets, you have to be approved by Twitter for “the integration” of your site with the application. Here’s an overview of the hoops you must jump through:

1. Go to the Twitter Cards signup page. Read Twitter Cards’ documentation to “determine whether you wish to support Twitter cards….” If so, then you need to add the specified few lines of HTML code to your site.

2. The code that you’ll need to add should be placed in the Head section of the page (meaning, between <head> and </head> at the top of the web page). Then the content of that page will be represented as an expanded tweet when the link to the page is shared on Twitter.

The HTML code includes the meta data in the following form, using this post’s particular URL as an example:

<meta name=’twitter:card’ value=’summary’/>

<meta name=’twitter:site’ value=’@heatherlloyd’/>

<meta name=’twitter:creator’ value=’@webprotech’/>

<meta name=’twitter:url’ value=’’/>

<meta name=’twitter:title’ value=’Twitter’s ‘Cards’ & ‘Expanded Tweets’: Revolutionizing content & the semantic Web’/>

<meta name=’twitter:description’ value=’This post explains the introduction of Twitter Cards’/>

<meta name=’twitter:image’ value=’’/>

3. Now go to the Twitter Cards participation page and fill out the application form, including a link to a representative Web page from your site that contains the requisite HTML code.

4. Wait for confirmation from Twitter as to whether you’ve been approved to be included in the beta phase of Expanded Tweets.

Note: Do not hold your breath. The Twitter Cards participation page warns: “Unfortunately we will not be able to respond to or approve all requests.”

The correlation among Twitter Cards, Microformats & the Semantic Web

This development by Twitter is surely helping the content and the content details shared on social media in data format, which is the basis for the semantic web. If search engines can receive social signals in data format, the inter-linking of content, links, and related social media accounts will be more reliable and relevant.

If the other social media sites follow suit, then we have a real possibility of some sort of universal format to share data on social media offering content details in the form of data, so that the search engines can gather social signals in a more consistent and meaningful way.

Twitter’s Cards and Expanded Links will also pave the way for the development of some standard meta data to be used on websites for content representation and sharing on social media sites – much like the microformats, XML sitemaps and certain Schemas got their common acceptance and existence on the web.

The expanded tweets feature also adds to the UX on Twitter because people will be able to get a preview of the link before they click and go to the URL for further reading. Hence the click-through rate for that link will very much depend on the way the content on the link is represented using the Twitter Card.

So what are your thoughts about Twitter’s Expanded Tweets and Twitter Cards? Do you think you’d be interested in trying out the new feature? Or if you already are, what are your impressions? Please share your thoughts with us!

About the Author ~ Bharati Ahuja

Bharati Ahuja  is founder of WebPro Technologies, SEO Trainer and Speaker, Web Entrepreneur, Blog Writer, and Internet Marketing Consultant. You can find Bharati on Twitter [at] @webprotech, and on LinkedIn



Looking for low-cost SEO copywriting training? Learn more about the SuccessWorks SEO Copywriting Certification Program, designed for in-house marketing professionals, agencies, SEO shops and copywriters.


image thanks to shawncampbell – Shawn Campbell


Drive targeted Web traffic by answering questions

Welcome back! In today’s SEO copywriting video how-to, Heather shares a really fun content strategy that is especially attractive if you find yourself stuck for new ideas for fresh content: answering questions.

Not only does this strategy generate useful, relevant content for your readers, but it also drives targeted traffic to your website! What’s more, answering questions allows you to show off your expertise, and it’s easy!

Tune in as Heather explains how answering questions can drive Web traffic…

Your target market has questions

  • Shouldn’t your company answer them?

Your target market has questions. They’re typing them into Google every day, and while the query might not be sales related – they might not be looking for a product or service, at that point – it might be related to something that you offer.

So for example, the screenshot shows a search for “how do I file estimated taxes?” and that is followed by suggested results. If you were a bookkeeper or a CPA, someone who was targeting folks who would be filing taxes, this would be an opportunity for you – because you could build out an article or blog post about this topic.

You could also expand that out to Twitter and other social media channels, but just in terms of your website, this gives you stuff that you know you can write about!

Make a list of the most common questions you hear

So when you’re trying to figure out what kinds of questions to answer, the first thing to do is to think about what your prospects are asking you.

  • What are your prospects asking?

When you’re picking up the phone and talking to people, chances are that you get very similar types of questions. So what you can do is to answer these questions via an article or post for your website, or via a guest post at a relevant blog.

  • If you employ customer service representatives, what are they hearing?

If you work with customer service rep’s, this is something that you can ask them, because you might find out that they are hearing questions that you’ve never even considered.

So again, that gives you a really cool opportunity to create a blog post around those questions and then post it on your website!

  • Make a list and prioritize it.

Start making a list and prioritize it: if you know that there’s a question that comes up all the time, and that everybody asks, list that first.  And then that’s something you can plan for later.

Do a little more research…

The second thing to do is conduct a little more research – internal brainstorming is fun, but you can also look externally, such as…

  • What are your competitors writing about? Are they addressing anything that’s not on your list?

Go to competing sites and figure out what they’re writing about: are they using the same strategy right now? And if so, what kinds of questions are they answering? Are there any that you don’t have on your list already?

  • Does keyphrase research give you any other ideas?

Keyphrase research is always a great way to get ideas.

  • What about social media?

Check out what’s happening on social media: what’s trending? Look at your competitors’ social media. See if there are questions on Twitter that are different than those you’re hearing from your customer service rep’s.

Do a really broad-scope investigation of the types of opportunities that are out there, and continue adding questions and ideas to your list.

Develop your content strategy

Once you have a pretty solid list, then it’s time to develop your content strategy.

  • Will you write a blog post? An article? A FAQ page?
  • How many articles/posts can you write a month?

Some folks get amped and set an impossibly ambitious goal given their reality, like “I’m going to write one per day!” Then shortly after they burn out and nothing gets done.  So however this works for your content marketing, consider what’s realistic for you and put that info in your editorial calendar.

  • Who’s gonna do the writing?

If you’re going to write the content yourself, then you need to set aside some time. If  you’re going to outsource it, they you’ll need to find a writer who’s really good and can write in a voice that’s going to benefit your brand and make you money.

Avoid the cheap content trap

Something to consider if you do outsource the writing: avoid the cheap content trap! Consider your content an asset that will make you money.

  • Low-quality content will hurt – not help – you.

I (Heather) have seen a lot of companies who look at these types of articles and posts as merely an “SEO play,” thinking ‘Oh, well, we don’t have to share that much info’ or ‘It doesn’t have to be good writing – it’s just an article to drive traffic.’

But the important thing to remember is that article represents your brand. And even though it’s not meant to be a sales letter or something that directly promotes a product or service, if it reads poorly and it really doesn’t go into depth in answering the questions you reader is asking – that is not going to help you…It’s going to cost you money.

A good article will actually help make you money, because people will think ‘Wow! This company really knows what they’re talking about – maybe I should learn more…and it might be easy to work with them!’

  • If you choose to outsource, find the best writer for your needs (not the one who offers the lowest price.)

Some people approach outsourcing as an equation: “We only want to spend X for content – $10 a page” because it fits with some magical budget of theirs, but what they receive for that is not necessarily going to be the best reflection of their brand.

You want to find the best writer for your needs, not the cheapest. You need to be open to price at that point, if you expect any kind of quality content that drives traffic to your site!


Of Panda’s and Penguin’s: learn how to write for Google and avoid a bamboo spanking or penguin mauling! Just sign up for the free SEO Copywriting Buzz newsletter for lean, no-fluff industry news, either daily or weekly, and get Heather Lloyd’s “25-Point Checklist on How to Write for Google” free!

photo thanks to Micky.! (Micky Aldridge)















SEO content marketing roundup, week ending June 20th

Happy Solstice!  Internet marketers must have been logging in extra hours with the longer daylight hours, as prolific as the content was in this week’s Web-writing news (paring it down was tough)! Content marketers talk strategies and mediums, SEO & search pro’s discuss Bing’s May/”Phoenix” updates and share Panda/Penguin horror stories, while social media marketers take note of Facebook’s mobile advertising click-through rates and explore social media tools. The day is long(er) – take a break and enjoy this week’s selections!

Content Marketing

From her presentation at Interactive Day, San Diego, Shelly Bowen shares “Building the Case for Content Strategy” at Pybop.

A 3-part video series by Heather Lloyd-Martin on content creation strategies from “masters” in literature, television, and psychology is featured at SEO Copywriting.

Pamela Muldoon interviews Scott (“The Content Wrangler”) Abel on how to avoid the “content marketing strategy trap” at Content Marketing Institute.

Daniel Tynski discusses how context influences content marketing with “Why Your Content Marketing Efforts Might Be Worthless,” at Blue Glass.

Seth Godin delineates “Seven marketing sins” (“human failings”) and posts a video of his advice to entrepreneurs at his blog.

In comparing digital vs. television marketing for “consumer packaged goods” (i.e., soap), Jack Neff posts “The Truth About What Works in Digital Marketing” at Advertising Age.

Inbound? Outbound? Marketing Sherpa’s research chart of the week is about choosing your marketing channels wisely, by Jen Doyle.

Level 343’s Jahnelle Pittman discusses the aware, technologically savvy consumer with “Online, Digital Marketing: Power Hungry ‘Techsumers’ Go Ape on Apps.”

Multinational companies’ poor usability performance with localized country sites is assessed by Jakob Nieslen with “Why Country Sites Are So Bad” (Jakob Nielsen’s Alertbox).

Hannah Smith discusses “Companies in ‘Boring’ Niches Creating Great Content,” with great examples, at SEOmoz.

Citing comScore Video Metrix data, Greg Jarboe reports that “180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012,” with video ad views growing “about 117-percent” over the year. At Search Engine Watch.

Oli Gardner posts the first of a five-day “deep dive” into infographics with “The Ultimate Guide to Marketing with Infographics,” at Unbounce.

Allyson Galle posts “How to Breathe New Life Into Your Marketing With Visual Content” at HubSpot.

Marcus Sheridan posts 4 ways to create business blogging content that sells (through teaching) at Social Media Examiner.

Nick Stamoulis discusses the enduring value of the business blog for content marketing, branding, and client cultivation with “Beyond SEO: The content marketing power of the blog,” at SEO Copywriting.


SEO & Search

Matt McGee reports on the three major Bing (“May”) search updates at Search Engine Land.

Eric Enge interviews Bing’s Duane Forrester on the search engine’s “Phoenix” update to its webmaster tools, with great details shared, at Stone Temple.

Ryan L. Cox discusses “How the Bing/Qwiki Partnership Is Changing Search” at V3 Integrated Marketing.

Danny Sullivan live blogs “the Microsoft mystery event,” in which the company announces its own branded tablet, Microsoft Surface, at Marketing Land.

Discussing reports that Facebook is working on improving its “search functionality,” Nathan Safran pens “Search vs. Social: The 50 Shades of Gray in Online Information Retrieval,” at Search Engine Watch.

Rand Fishkin interviews Danny Sullivan at length in a “whiteboard Friday-ish” post at SEOmoz.

Citing data from Google’s online security blog, Barry Schwartz highlights the search giant’s updates on malware and hacked sites with “Google: 12 to 14 Million Searches Per Day Returned Hacked Sites,” at Search Engine Land.

Referencing the Ars Technica’s post, “How Google and Microsoft taught search to ‘understand’ the Web,” Bill Slawski discusses how search engines are “recognizing” entities with “Search Engines and Entities” at SEO by the Sea.

Razvan Gavrilas shares the story of a wedding site that was hit hard by Google’s Penguin due to an outsourced (and shady) link-building strategy at Search Engine Watch.

Glenn Gabe shares his experience working with a clean, legitimate B2B company that was “hammered” by the Panda with “6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery” at Search Engine Journal.

Heather Lloyd-Martin’s collection of posts on SEO client relations is featured with “The SEO copywriter’s guide to dealing with clients,” at SEO Copywriting.

Chris Sherman reports on ICANN’s new, generic dot.anything top-level internet domain intiative and who is bidding on what with “Dot-Bubble: ICANN Reveals New Top-level Internet Domain Applications,” at Marketing Land.

Nathan Safran discusses “The Forgotten SEO Strategy: Targeting Striking Distance Keywords,” at Search Engine Land.

Sujan Patel shares “55 SEO Productivity Tools We Use at Single Grain,” at Search Engine Journal.

Sean Si of SEO Hacker discusses the different types of SEO “talents,” and “How to Identify Yours.”


Social Media Marketing

“Facebook Integrates With WordPress” headlines Social Media Examiner’s weekly news.

Gabriella Sannino emphasizes the importance of consistent branding across the internet and social media landscape with “Marketing By the Numbers: Your Brand is Calling,” at Level 343.

Citing new data, Pamela Vaughan reports that within the past two weeks, strictly mobile Facebook ads have generated 13 times more clicks than all of its desktop ads, at HubSpot.

Chris Brogan posts “Plan for a Mobile First World” at his blog.

Brian Solis posts “Facebook Takes Action, Introduces Action Links to the Open Graph.”

Lessons from the big boys: Todd Wasserman posts “How Big Brands Create Social Media Campaigns” at Mashable.

Nan Dawkins posts the highly informative “Fifty Shades Of Social Media Measurement Tools” at Marketing Land.

Meghan Keaney Anderson discusses “Why You’re Struggling to Measure the Value of Social Media” at HubSpot.

So “which social media site is best for SEO?” Shaan Haider answers the question with a truly informative infographic at Geeky Stuffs.

Jeff Bullas shares “5 Google+ Insights, Resources and Tips for Business – Plus Infographic” at his blog.

Mark Sullivan discusses “Why Google+ Can Still Beat Facebook” at PC World.

Bryden McGrath discusses the Twitter tool, InboxQ, with “InboxQ: Spread Your Twitter Authority Like Butter” at Portent.

Jeff Bullas discusses the tool Buffer, with “How A Strategic Marketer Uses the Buffer Social Media Sharing Tool.”

Of Panda’s and Penguin’s: learn how to write for Google and avoid a bamboo spanking or penguin mauling! Just sign up for the free SEO Copywriting Buzz newsletter for lean, no-fluff industry news, either daily or weekly, and get Heather Lloyd’s “25-Point Checklist on How to Write for Google” free!


photo thanks to Khirol Amir



Beyond SEO: The content marketing power of the blog

In my opinion, your company blog is the second most valuable piece of online real estate your company has, next to the company website of course.

Blogs and other content marketing platforms are essential for long term SEO success. The saying “content is King” has been around for a long time simply because it’s true. Great content gets shared and linked to, which makes it more valuable in the eyes of the search engines, which in turn helps your site perform better in the SERPs (search engine results pages).

Each blog post can rank individually in the search engines, helping expand your overall online brand presence and giving you the opportunity to target various keywords as well as different segments of your target audience.

However, even with nearly 7 years of posts backing me up, I’m fairly confident that most visitors don’t find my company blogs by searching for “SEO blog.” There are too many high-powered industry blogs for me to compete effectively for that search term.

The same is true in most industries. Unless your company is a major player, chances are there are a few industry blogs that are always going to outperform yours. They’ll get more social shares, more RSS subscribers, more inbound links and more readers every day, but that doesn’t mean that you can’t make big progress with your own company blog and help build your business online.

Become the go-to resource: Write to help your clients

I know and accept the fact that most of the content I write isn’t going to outrank some of the big names in the SEO industry, but I also know that it doesn’t matter. I’m not writing to rank well; I’m writing to help my clients.

I want to become a trusted source of information for my readers (no matter how many or how few that may be) so that if they ever are in need of SEO help they think to come to my site and blogs first. Some SEO blogs are geared towards other SEO professionals or more advanced site owners, but I focus on helping my target audience—small to mid-sized businesses, website owners and marketing professionals. Those are the people I want to connect with and build relationships with, so I create content that speaks to their unique needs.

I know that not every blog post is going to be a huge hit with every reader and go viral, but I also know that every post has that potential. You can’t force something to go viral, but as long as you are publishing great content you’ll succeed in the long run. When you focus on producing great content for the reader, as opposed to content that exists solely to help your SEO, you usually end up producing much more interesting and useful content.

Interesting and useful content gets shared, generic and boring (no matter how SEO friendly) does not.

Become savvy in your vertical: Write to fine tune your own skills

By adopting a content marketing schedule and sticking to it you actually help improve your own skills, along with providing valuable information to your target audience.

Think about it, in order to become and stay a trusted resource your readers need to know that you know what’s going on in your industry. You need to be aware of trends and how they impact your business and the business of your clients. What’s coming down the pipeline? What are people looking for more information on?

In order to give people the knowledge they need (and in a way that makes sense) you need to do your own research. Activities like reading other blogs, attending local conferences or signing up for a webinar help keep you on your toes and fuel your own content marketing strategy. The tips and tricks you learn can be spun for new posts for your own blog or company newsletter.

You don’t always need to be ahead of the curve but you should at least be keeping pace with the pack.

Content marketing is incredibly valuable for long term SEO success, but that isn’t the only reason website owners should invest in a company blog and other content marketing platforms. Writing content that speaks to your audience is going to pay off in the long run, both for SEO and your long term business success.

About the Author – Nick Stamoulis

Nick Stamoulis is the President of the Boston-based full service SEO agency, Brick Marketing.  With 13 years of experience, Nick Stamoulis shares his knowledge by writing in the Brick Marketing Blog, and publishing the Brick Marketing SEO Newsletter, read by over 160,000 opt-in subscribers.

You can find Nick on Twitter [at] @brickmarketing, and contact him directly [at] [email protected]

Looking for low-cost SEO copywriting training? Learn more about the SuccessWorks SEO Copywriting Certification Program, designed for in-house marketing professionals, agencies, SEO shops and copywriters.

photo/image thanks to Mike Licht,

SEO content marketing roundup, week ending June 13th

A brave new world: the title of Aldous Huxley’s literary masterpiece seems to capture the essence of this week’s latest and greatest Web-writing news’ highlights, as marketers from all spheres of the internet push their thinking (and tools) beyond the usual conversations. Content marketers discuss a shift in digital marketing, SEO & search pro’s entertain life beyond Google, while social media marketers celebrate the new Facebook advertising numbers. ”Consume” and enjoy this week’s web gems!

Content Marketing

Jahnelle Pittman discusses the accelerated speed of content/internet marketing with “Digital Marketing and The New World Order” at Level 343.

Emarketer predicts that U.S. iPad use will nearly double this year, extending its reach to 53.2 million users.

From Blog World New York, Ashley Zeckman shares Jason Falls’ “No B.S. Guide to Mobile” at Top Rank.

Graham Charlton reports that “A third of brands provide a poor mobile customer experience” (and suggests remedies) at Econsultancy.

Rebecca Lieb shares “14 Ways To Turn On The Content Flow” at Marketing Land.

Heather Lloyd-Martin discusses the three critical things a site owner must do before the content development even begins at SEO Copywriting.

Melissa Fach posts the “non-negotiables” of business content marketing for beginners at Search Engine Journal.

Pamela Muldoon posts “4 Metrics Every Content Marketer Needs to Measure: Interview with Jay Baer” at Content Marketing Institute.

Marketing Sherpa’s research chart of the week features “top content tactics for engaging your B2B audience,” by Jen Doyle.

Jordan Kasteler speaks to the necessity of attractive-looking content with “Is Presentation More Important Than Content Itself?” at Search Engine Land.

From SES Toronto, Lee Odden previews his own presentation with “9 [SEO] Steps towards Optimized Content Marketing Nirvana” at Top Rank.

Gabriella Sannino posts “5 Steps to Boosting the Perceived Value of your Copywriting Content” at Level 343.

Sunil Rajaraman addresses the question of “When Should Your Outsource Content Creation?” at Content Marketing Institute.


SEO & Search

Search sans Google? Miranda Miller posts “Beyond Google: Tap Into the Alternative Search Engine Data Opportunity” at Search Engine Watch.

Matt McGee highlights the more salient of Google’s (39) “search quality” May updates at Search Engine Land with “Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More.”

Eric Enge interviews Google’s Justin Cutroni on “Using Google Analytics to Increase Adwords ROI” at Stone Temple Consulting.

Are you familiar with ICANN? (Hint: .com, .net, .whathaveyou) The Internet Corporation for Assigned Names and Numbers may be ushering in “one of the greatest disasters in the history of the internet” posts Owen Thomas at Business Insider.

Danny Sullivan gives an epic rant on link building at SMX Advanced (Seattle), more (calmly) and coherently captured in his post “Link Building Means Earning Hard Links Not Easy Links” at Search Engine Land.

Lauren Litwinka generously links out to the more notable posts covering SMX Advanced 2012 with “Hardcore Brain Chow Meets Seattle’s Best Seafood: #SMX Advanced 2012 in Review” at aimClear.

Also from SMX Advanced 2012 is Miranda Miller’s report on Matt Cutts’ presentation: “Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More” at Search Engine Watch.

Jonathan Allen, director of Search Engine Watch, discusses his literary and philosophical background in part one of his interview by Laura Crest at SEO Copywriting.

In part two of his interview at SEO Copywriting, “The Englishman in New York” shares his provocative take on Google’s search and social initiatives, Panda and Penguin updates, as well as his own “search manifesto.”

Barry Schwartz reports on Google’s update to its “Hot Searches” feature with images and stories (apparently at the expense of searching hot trends by date) at Search Engine Land.

Wikipedia with a robotic female voice? Danny Goodwin explains with “New in Bing Search Results: It’s Qwiki-pedia” at Search Engine Watch.

SEOmoz’s “Whiteboard Friday” features Bing’s Duane Forrester, who walks readers/viewers through the search engine’s new webmaster tools.

Josh Bernstein posts “A Guide to Mobile SEO & Local Search SEO For Your Business” at Vertical Measures.

Portland, Oregon’s David Mihm discloses Google’s new local search ranking factors, as shared by Matt McGee at Small Business Search Engine Marketing.

Christian Arno posts “Quality Links, Quality Content: Linchpins of Your SEO Strategy” at Search Engine Watch.


Social Media Marketing

Facebook partner ComScore has produced data showing that “Viewing Facebook Content Makes People More Likely to Buy,” reports Cotton Delo at Ad Age.

And buying on Facebook will be much easier, as it has simplified mobile payments for mobile web apps (and marketers now have the option of buying mobile-only Facebook ads) reports Cindy King in Social Media Examiner’s weekly news.

Brian Solis speaks to Facebook advertising and G.M. pulling out scads of advertising dollars with “The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men.”

Jason Keath posts the “3 Common Facebook Ad Mistakes Everyone is Making” at Convince and Convert.

Citing a new global study by MIT Sloan Management Review and Deloitte, Shelly Kramer reports that “C-Suite Executives Not Measuring Impact of Social Business” and “remain largely divided on the value of social business” at V3 Integrated Marketing.

HubSpot teams with HootSuite to promote social media lead nurturing (and other noteworthy items) are featured in Corey Eridon’s weekly story summary at HubSpot.

Greg Finn reports on Twitter’s new “Tailored Trends” feature (“to increase trend relevancy”) at Marketing Land.

Lisa Peyton explains “How to Use the New Google Analytics Social Reporting Tool” at Social Media Examiner.

Christina Schmitz makes the case that “Moms are the New Community Managers” with “Who Owns Social Media?” at Jeff Bullas’s blog.

So does your brand belong on Pinterest? Adrienne Rhodes discusses whether Pinterest is right for you at Social Media Today.

From Blog World New York, Chris Brogan’s tips on blogging (“Stand Above the Noise…”) are shared at Top Rank.

So does your brand belong on Pinterest? Adrienne Rhodes discusses whether Pinterest is right for you at Social Media Today.



Would you like to learn SEO Copywriting? Whether for your own career, or for your staff, there are several low-cost options available! All are taught by the widely-recognized SEO Copywriting pioneer, Heather Lloyd-Martin. 

photo thanks to Urban Woodswalker (Mary Anne Enriquez)