The C-Word And Why Content Isn’t King

You know what I’m tired of hearing?

The oft-repeated mantra “content is king.”

“But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.”

True. But I think the mantra “content is king” has done more harm than good.

Why?

Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site be seen in the SERPs.

But being seen only works when there’s something else in play.

That “something else” is the C-word.

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SEO Writing: Are You Making this Dangerous Mistake?

Once upon a time, there was a sad and lonely website.

Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world.

From a marketing standpoint, they were doing everything right.

Yet, their site wasn’t positioning for any important keyphrases. None. Zip.

This made the site owners quite unhappy, so they found a consultant to help.

The consultant noticed quite a few “old school” SEO errors:

–  There were very few keyphrases on the page

–  There were no keyphrase-rich headlines (H1)

–  The Titles were keyphrase-free and most of the pages didn’t have meta descriptions.

Once these errors were fixed, the site started positioning within three days. Rankings are still building for the super competitive phrases, but even those are coming along nicely.

Conducting some basic optimization on the site unlocked its potential.

I tell this story because there are (still) dissenters who believe that you can just “write naturally” and Google will “get” what your site is about. Meaning – you can skip all the foundational SEO steps and still do well.

That’s a pretty dangerous mistake.

In fact, the site owners had “written their site naturally.” You would think that an internationally-known consultant could write high positioning content just because.

But that wasn’t the case.

I bring this up after reading the latest SearchMetrics 2014 rankings factors report (you can read a great summary of the report here.)

The takeaways? Quality content matters. Keyphrases in the Titles, H1, description and body copy matters.  

You know. The stuff that smart SEO writers have been discussing since the beginning of SEO time.

If my story is hitting home with you (that is, you know your site copy wasn’t written with SEO in mind,) know that you can fix your situation. It will take some time. And it will take some budget. But there are things you can do.  For instance:

– You can add keyphrases to old blog posts to help snag better search positions.

– You can rewrite pages to make them more reader-centered (and yes, so you can add keyphrases too!). This is an especially smart tactic if you can’t add keyphrases to your existing content without it sounding unnatural (which is often the case with short content.)

– You can tweak your Titles so they are unique to the page and better for Google – and more importantly, better for your readers.

– You can improve upon your meta descriptions. Especially if your descriptions are the same on every page.

So here’s a reality check:

“Writing naturally” without at least an inkling of solid SEO writing knowledge can hurt you. It’s cool if you want to write your own content. Just know that someone will need to add some SEO sizzle when you’re done.

If your in-house writers aren’t trained in SEO writing, you are doing your site (and your revenues) a disservice. Without some SEO knowledge, the more your writers write, the more that will need to be fixed later.

If you are a freelance writer selling “web writing services” – and you aren’t versed in SEO writing – you are doing yourself (and your clients) a HUGE disservice. Not to mention, you’re missing out on a nice profit center.

Sure, hearing “you need to go back to the basics” isn’t sexy.

But what is sexy is more traffic. Higher sales. A more qualified readership.

And your site will no longer feel sad and lonely.

Want more tasty SEO writing information? Why not sign up for my free weekly newsletter? It’s fluff-free, fun and provides fantastic info!

Photo credit: © Scott Griessel | Dreamstime.com

5 Ways to Spice Up Your B2B Content

SpicesNews flash: B2B content doesn’t have to be boring.

I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content.

Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates.

Here’s how to do it:

Use the word “you” in your copy

You are not selling to robots. Nor are you selling to a “company.” You are selling to people. And people (otherwise known as your target readers) respond to the word “you.”  Using the word personalizes your message and makes your content more compelling. For a great example, check out Basecamp’s homepage. Their line, “Our job is to help you do your job better” is a fantastic mission statement. It’s punchy, personal and implies a pretty big benefit. Plus, it makes you want to look more closely at their services – so the content is definitely doing it’s job.

Shorten your sentences

Many B2B companies are guilty of zombie run-on sentences. You read one endless sentence and BOOM you see another one. They’re everywhere. And they suck the life out of the content.  Guess what? Nobody wants to read your 35+ word sentences.  If you find yourself writing long, paragraph-like sentences, mix up your sentence structure, stat! Write one longer sentence and then follow it up with a shorter one. Experiment. Your copy will be much punchier as a result.

Get inside your readers’ heads

What is your reader really thinking? It’s not, “Hey, I’m going to purchase these firefighting helmets for our team.” It’s probably something like, “I need to find the safest, most comfortable helmets for the best possible cost.” You shouldn’t start writing until you have fleshed out what your unique sales proposition is, what’s driving your reader to make a purchase and what motivates them. If companies in your industry are known for poor customer service, play up the fact that you have staff on call 24/7. If your solution is high value (and more expensive,) overcome any price objections within your copy and show how paying more is a great investment. The more you know what your reader is thinking when he or she reaches your landing page, the more persuasive your content.

Boost your benefit statements

Have you ever wanted to scream “HOW DOES THIS PRODUCT HELP ME?!” Yeah. Me too. Features are nice but they don’t tell the whole story. It’s one thing to sell a hard hat. It’s another to discuss how your hard hat won’t slip off, is ultra comfortable and won’t cause headaches. Statements like that will cause your target reader to sit up and take notice.

Dare to be different

I am so tired of people saying that their content has to be boring. Why? It’s “industry standard.” If they write it any differently, their target market may respond negatively. Look at companies like AppSumo. Their content for their Piktochart product not only tells a story, it tells a funny story – plus weaves in some impressive benefit statements. They even use the words “you” and “your.”  Their sales copy shows being different works and can truly differentiate your product line. Sure, I’m sure they’ve tested their results to confirm that the tone and feel is spot on. But at least they took a chance rather than following the herd.

Instead of making excuses, why not go out on a limb? Try one (or more) of these spicy techniques and see what sticks. Rewrite a landing page. Test new approaches via social media.

You may be surprised at the results. And you may make more money, too.

Photo thanks to Clyde Robinson. 

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You inherited crap legacy content. Now what?

Does your company's site content make you cry?

Does your company’s site content make you cry?

Good news: You were just hired as the content manager for a well-established site.

Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry.

This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content before – so there’s no strategy, no cohesion and everything is a big, fat mess.

If this sounds like your company, take a deep breath and relax. The key is to tackle your site in baby steps. Here are some places to start:

Review the site’s analytics.

Even crappy pages can convert – maybe not to their full potential, but they can do it. Determine the pages that contribute the most to the conversion process. These top pages will probably be the ones you “touch” first. You’ll also want to review bounce rates and time on site. If people are clicking into your site and not taking action, you know you have a problem.

(As a side note, if your company doesn’t have analytics and goals in place, get those set up first. You can’t manage what you can’t measure.)

Review the existing customer persona.

Is it still relevant? Do you need to create a new one? If your company is serving a new vertical market, is there content just for them?

Check out your existing keyphrase document (assuming there is one.)

Do the keyphrases represent all phases of the buy cycle? Or are they mostly brand-specific terms that are only relevant when someone wants to make a purchase? Just to be safe, I’d re-run the data. You may find opportunities the previous person didn’t see.

Determine the overarching primary and secondary issues.

For many sites, the core issue is that the pages haven’t been optimized. This means poor Titles, and inconsistent (or no) keyphrase usage. Other sites may suffer from a variety of different writing styles that don’t fit the customer persona. Once you determine what the main problems are, you’ll be able to focus your efforts and get more done.

Are the pages written to sell? Or do you have a “meh” response?

A huge problem many companies (especially B2B companies) face is their sales copy is boring, benefit-free and basic. Tightening up the top sales pages and rewriting them can often result in an almost immediate “win” (that is, you’ll make money.) Consider testing pages with services like Optimizely. That way, you’ll KNOW what works rather than making an educated guess.

Can you find any easy wins?

Rewriting sales pages can certainly be an easy win. So can optimizing existing blog posts that lead to conversions. If you know a page is important to the sales cycle and it’s keyphrase-free, making it more SEO friendly can often have a huge impact. You’ll be able to drive more qualified traffic that should result in increased leads or sales.

Get organized – not overwhelmed.

Remember those top pages that drive conversion rates? Tighten those up and make those shine first. After that, have a plan for going through the site in organized, sequential chunks. That may mean focusing on your “easy win” pages next. Or focusing your efforts around a particular site section. Tie your efforts back to what you know makes your site money rather than doing a little bit of everything. You’ll see better results, faster, if you do.

Reviewing your site is something you can easily do yourself. Or, if you need an outside opinion, it sometimes pays to bring in a content expert who can develop an action plan. That way, someone with a fresh perspective (and perhaps a better understanding of the latest SEO content techniques) can help you along your path.

The good news is – even crappy legacy content can be transformed into a top-converting asset. It may take some time and you’ll be working in baby steps. But the end result will be a site that you’re proud to be associated with (and won’t make you cry when you look at it.)

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Thank you, migasun, for the great photo!

 

 

 

 

Is Your About Us Page a Real Yawner?

Yawn

Does your about us page make your readers yawn?

Well-written about us pages can increase conversion rates.

So why do they often suck so bad? Instead of making a connection, they sound as dry as Ben Stein’s delivery in Ferris Bueller’s Day Off.

Yawn.

Is this the impression you want to give your prospects? Nope. I didn’t think so.

Your SEO content marketing challenge: Show some personality

Why be boring when you can let your corporate freak flag fly? Review your about us page and check out these tips. Then, consider how you can actually connect with your readers – not just give the bare-bones company information. Would pictures help? Video? Think out of the box.

After all, if it was a real-life conversation, you’d share your company story. You’d discuss how you’ve helped other customers. You’d focus on the connection – not the corporate talking points.

Just a few changes can transform your sucky page into a stupendous one.

Need to outsource your SEO content to a company that gets it right the first time? Let me help. Learn more about my SEO copywriting services today.

 

 

 

The Veg-O-Matic approach to SEO copy development

Earlier this month, I was honored to speak at SMX West. I was originally going to chat about how content strategies have changed over the last year. Then, Chris Sherman (one of the conference organizers) said, “I really like your Tweets and how your firm repurposes content. Can you talk about that?”

Sure thing!

My slides were based on this 2011 blog post. When I originally wrote this, Google+ wasn’t even on the radar. Now, it’s yet another platform that marketers have to use and measure.

Feeling overwhelmed? Relax. Take a peek at my slides, and then read how the Veg-O-Matic approach to SEO copywriting can make your life easier than before.  Really!

 

One of the areas where many site owners get “stuck” is content creation. There are more SEO copy opportunities than ever before, including:

  • Tweets
  • Facebook posts
  • Product/service pages – new pages, as well as updates to existing pages
  • Case studies
  • Blog posts
  • White papers
  • Videos
  • Webinars

(I’m sure you could add more to the list.)

The challenge with “content overload” is that nothing gets done. Planning an editorial calendar seems impossible. There’s too much to write in too little time.

That’s when you bring in the SEO content Veg-O-Matic to slice and dice your content into little bits.

For those not familiar with Ron Popeil’s Veg-O-Matic, it was a hand held appliance that made slicing and dicing vegetables easy. You could cut a carrot into small pieces. You could shred it. You could even create thin julienne slices. Cutting it up was effortless – and one carrot could take many different final forms.

You can do the same thing when you plan your SEO content. Rather than thinking, “Oh, man. I have a month’s worth of tweets to plan,” think of how you can “slice and dice” existing content many different ways. Here’s what I mean:

Say that your company creates one white paper a month. Once the white paper is complete, you could:

  • Pull out tasty 140 character tidbits and use them as tweets
  • Transform some of the main topics into 500 word blog posts. Each week, send out an email newsletter featuring the posts.
  • Create a video based on a white paper topic (I’ve been creating YouTube SEO copywriting video tips, and they’re pulling in great traffic.)

You see? You’re taking existing content and working backwards. You’re doing what you can with what you already have. Granted, you’ll still want to plan bigger projects (like another white paper or a product page revamp.) But, finding time for big projects is much easier when you’re not reinventing the content wheel every time.

Instead of looking at your editorial calendar and thinking, “It’s mid-March, what do I write/tweet/blog about for the next 30 days,”it shifts to, “We just completed a blog post/case study/video. In what ways can we slice and dice it into tasty content tidbits?”

Once you’ve figured out how to leverage what you have, the content creation process seems much more effortless.

You can accomplish the same goal even if you don’t have one “big” content piece a month. For instance, say that your company blogs five times a week. You could probably pull a couple – maybe more – good tweets out of every post. You could track popular blog topics and develop a Webinar (which could even be an additional profit center.) Heck you could even produce a monthly “Twitter tips” list that you could offer as a downloadable .pdf. The possibilities are endless.

You don’t need to solely focus on existing Web content, either. Do you have an old how-to guide that you could dust off and transform into blog posts or tweets? Did you write an article years ago that you could repurpose? Have you written a book? As long as the content is updated and valid, looking to “old” content sources is a smart idea. Recycling is good for the environment, and it’s great for your content, too!

Consider taking a cue from Ron Pompeil and see how you can Veg-O-Matic your content. You may find that you’re releasing more quality content than ever before – and creating your monthly editorial calendar is easier than ever before.

Content Criminal Minds: Why Your Content Needs a BAU

I love the show Criminal Minds. I realize this just adds to my nerdy image, but I can’t help it. The show is usually well written. It has a fantastic group of characters, and does a great job of combining science (psychology) with entertainment. (I wouldn’t kick Reid out of bed for spouting statistics, either. Just saying.)

The Behavioral Analysis Unit (BAU) uses someone’s behaviors and character traits to predict their actions. And like the show’s characters, I’ve made a career out of analyzing and using people’s behaviour. I just use it to influence their actions rather than arrest them.

Introducing Your Personal Content BAU

You may be the only content person in your business, but your content still needs a range of characteristics to be successful. Leave one out and the quality of your content will fall. How you integrate these characteristics and what you do with them will depend on the behavior of your target audiences. (That’s another book…er… post on its own.)

Ready to meet your content BAU?

Management, Organization, and Focus

AhotchAaron Hotchner, the BAU’s exalted leader, is a straight-to-the-point kind of guy. And like Hotchner, your content and content strategy need a leader with the same traits. You need to keep everything organized, keep track of your to-do list (generating customers, getting attention from related businesses, building authority and trust, etc.), and monitor the results of your efforts.

Successful content creation requires a no-nonsense leader, too. Each piece you create has to be complete (introductions, summaries, META data, call-to-action phrases, etc.), and gone over by a ruthless editor.

Formatting, Confidence, and Community Dedication

DmorganCMDerek Morgan is the eye candy. He’s pleasing to look at (read: downright yummy), outgoing, confident, and devoted to his community. Don’t you wish your content strategy had these traits? It should.

Regardless of what industry you’re in, your content strategy should “be pretty” (contain a mix of text, images, and videos and have a balanced layout).

Your content should be pretty, too. Everything should be easy to navigate, easy to read, and include whitespace and images. It should be relatable and confident.

And don’t forget: Successful content is rarely self-serving. It should enrich the lives of your readers by providing them with information, entertainment, and solutions, not just advertise and push concepts.

Promotion and Communication

JjareauJennifer Jareau (JJ) is the team’s PR person. She deals with the media and acts as a liaison between the BAU, the families, and local law enforcement.

To add JJ to your content BAU, dedicate time to reputation management, audience interaction, and outreach programs. Make sure your message gets to the right people in the right way and always presents the right image for your business.

 

Facts and Information

SreidSpencer Reid is an eclectic genius who has all the facts, formulas, history, details, and information you could ever need on a subject. (Hey, some girls like bad boys. I just happen to like the ones best described as “a little odd” or “geeky”. We all have our addictions.) And guess what? Spencer is the Criminal Minds equivalent to the facts, links, and details you inject into your content.

While Spencer can often go a bit overboard (you might want to avoid that), his facts are irrefutable and usually pivotal to solving the case. By adding a little (or a lot) of Reid to your content and content strategy, you can have the same reputation. Fact check, fact check, fact check!

Lastly, Reid would never waste time on things that have no value, so why should you? Make sure each marketing effort is earning you some kind of ROI.

Fun, Balance, and Standing Out

Kirsten_VangsnessPenelope Garcia is the fun, outrageous, shocking computer genius in the BAU. She’s perfect for balancing out the dark topics and relieving the emotion strain. Your copy and content strategy needs that, too.

It’s ok to provide serious content like news items and informational/instructional content, but you also need to have fun and show some personality. The stronger and more unique your personality is, the more you’ll stick out, which means you’ll get noticed and be remembered.

Passion and Class

Joe_MantegnaDavid Rossi is notable for his old-world class, handsome charm, and Italian passion. He seems a bit more rough around the edges than the other characters, but he’s dedicated and smart, tactful and insightful. Rossi is key to the team and he should be key to your content strategy, too.

When you’re passionate about something, it shows no matter how hard you try to hide it. Passion will keep your readers enthralled and make sure you’re always doing your best. Rossi’s class, charm, and insightfulness will reflect well on your business and encourage readers to see you as the expert you are.

Who will be part of your content Behavioral Analysis Unit? And the important question: Who is your favorite Criminal Minds character?

About the Author ~ Angie Nikoleychuk

Angie Nikoleychuk is the senior copywriter, consultant & strategist at Angie’s Copywriting Services. She specializes in link bait creation, content strategies, and content optimization. Like to learn more about creating effective link bait? Check out her book entitled Copywriting Master Class: Creating Successful Link Bait.

Criminal Minds images courtesy of Wikimedia

photo thanks to California Cthulu (Will Hart)

Is your content in need of a BAU? Or some fine-tuning? Check into my SEO Content Review service for a low-cost, high-value assessment!

 

 

Write a (Good) Blog Post in 1 Hour — Here’s How!

How to write fast when the clock is tickingAre you short on time and need to write a quality blog post – fast?

Sounds like it’s time for a quickie (blog post, that is!)

A quickie blog post is still high quality, informative and fun to read. The difference is, you’re writing your blog post fast and furious (and in one hour or less.).

Is it the ideal way to write? No. In a perfect world, you have hours to write, revise, and tweak. However, there are those times when carving out 60 minutes is the best you can do – and you need to write something engaging, intelligent and useful.

Here are some blog writing tips to consider:

– Write about something you enjoy. If you love your topic, it’s easier to write better blog posts – faster. I write motivational posts when time gets tight. They are fun to write, they come straight from the heart – and my fingers tend to fly over the computer keys.

– Narrow down your topic. This is not the time to write a highly-detailed 1,500 word post. Figure that you have between 300-500 words to work with – so choose your topic accordingly. Mini how-to articles or blog posts listing helpful tips are typically good for a blog post quickie.

– Gather everything you need in one place. Searching your desk for paperwork, surfing for source material and checking email wastes time you don’t have. Gather everything you’ll need to write your blog post before you start writing. This step alone will save you tons of time.

– Turn off distractions. There is nothing that will will break your flow faster than an email notification, a text coming through, or the phone ringing. Turn everything off while you write. If you have to, close down email and any browser tabs you don’t need. (I forgot to close my browser tabs, and Facebook is now notifying me that I have two messages. It’s taking me every ounce of willpower I have not to check them!)

– Spend 25 minutes (or so) writing your first draft. Get everything you can out on paper (or on the screen.) Don’t worry about editing. Don’t worry about tweaking that one sentence that’s not quite right. Just write. You can edit later.

(As a side note, I’m a big fan of the Pomodoro Technique, and working in 25-minute chunks. It’s made me a more efficient writer, and it’s nice to know that I get a built-in break every half hour.)

– Get away from the computer. You wrote your blog post in less than 25 minutes? Awesome. Now put it down and take a break. You’ll be able to see your mistakes (and see writing opportunities) faster if you come back fresh.

– Edit your blog post multiple times. This is the time to quickly flesh out what didn’t quite “click” the first time and fix any typos. I will edit a document at least three times, with a break between each edit. When I think it’s almost there, I’ll print out the post one more time, make any final edits, and then schedule the post.

– Ask someone to proof the post before it goes live. Writing fast often means you’ll make some inadvertent boo-boos. A quick proof by another person can free your post from typos and save your bacon. That no-big-deal typo you didn’t see may be a big deal to your readers – and can possibly even lose you business.

What about you? What tips would you add to this list?

3 Things to Consider Before a Site Launch

In today’s SEO copywriting how-to, Heather discusses the value of developing quality content and keyphrase research before launching your site. She highlights the perils of not consulting an SEO expert and the disappointment of overemphasizing site design versus quality content.

Check it here:

3 Things to Consider Before a Site Launch

Many companies forget to talk to an SEO expert prior to launching a site, especially an SEO expert who understands content.

Companies that neglect to consult an SEO expert often produce a great looking site, but the site performs poorly on Google. Content may be beautifully written, yet it may not be easily found.

Here are the 3 things to consider before a site launch:

1. How much room will be available for the content?

  • Some site templates allow for only 75 words of content
  • Consider the length of your content
  • It is easier to have more room for content than not enough room

2. What is your keyphrase universe?

  • Some companies write their content before conducting any keyphrase research
  • This requires content to be edited after it has been created … which takes a lot of time
  • Research before you launch and set up a per page strategy. If you are constrained by time or expertise, you can always hire a contractor to help

3. What content needs to be “live” before a site launches?

  • Some companies overemphasize site design and completely forget about content
  • This often results in poorly worded “placeholder” content to be modified later
  • Content is sometimes imported from the older site … and you didn’t like that content!
  • Make sure you have your quality content completed before you launch

It’s simply a matter of “pay me now, or pay me later” when you launch a site. A beautifully designed site with little or no quality content will remain that: a beautifully designed site. And it will stay beautiful because it will have very few visitors to trample upon it!

Instead, focus on quality content and keyphrase research prior to developing and launching your site. Help Google help you!

Photo thanks to dan.montesi

OMG! How NOT to Write Business Web Content

In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal.

The article begins with:

When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. “I cringe every time I hear” people misuse “is” for “are,” Mr. Silver says. He also hammers interns to stop peppering sentences with “like.” For years, he imposed a 25-cent fine on new hires for each offense. “I am losing the battle,” he says.

And it’s not just Mr. Silver who is losing the battle. Companies across the country are fighting the same and it’s becoming an epidemic.

Schools have stopped teaching cursive handwriting. That makes sense, of course, as many of us no longer write longhand. But, along with it comes shorthand acronyms – LOL, WTH*$, 2nite, <3, AISI, IMO, OMG – and they’re all reaching corporate world communications.

Heck, they had to create an entire dictionary on the lingo so those of us who didn’t grow up in the text world know how to understand what’s being said.

But it’s not just affecting the business world. According to BBC News, students are turning in homework completely written in text.

My smmr hols wr CWOT. B4, we used 2go2 NY 2C my bro, his GF & thr 3 :- kids FTF. ILNY, it’s a gr8 plc.

It’s fairly easy to figure out this person went to NY to see her brother and his family during summer break, but it certainly takes more energy and thought to figure out what message is being delivered.

If this is how your customers and prospects are being communicated to/with, do you think they’re going to want to do business with you?

But it’s not just text speak that is bringing down the corporate world of writing and communications. Most don’t know the difference between their, they’re, and there.

 

 

 

 

 

 

 

 

 

Following are six tips for better business writing. And, if you’re so inclined, for better Facebook status updates, too.

  1. Always use spell check. Internet browsers, content management systems, Pages, Word, and most software have spell check built in. Use it!
  2. Cut down on text slang. We all use LOL or OMG or WTH with the best of them, but when writing, spell out your acronyms. You don’t say LOL when you speak. Don’t write it, either.
  3. Know the difference between your and you’re. Your is possessive, as in “your car” or “your business.” You’re is short for you are. Know which you’re trying to say.
  4. Same for its and it’s. It’s is short for it is. Read your sentence out loud. If you can say “it is” without it sounding goofy, it’s is the proper use. If it sounds ridiculous, you can use its.
  5. The word “that” is rarely necessary. If you can write the sentence without the word “that,” remove it. It’s very rare it’s a necessity.
  6. Stop using the word “like.” Just like Don Silver in the example like above, like too many people like use the word like.

If you want to get serious about your writing, check out the Associated Press Stylebook, the Chicago Manual of Style, or Strunk and White’s Elements of Style.

 

About the Author ~ Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the author of the PR and marketing blog Spin Sucks and co-author (with Geoff Livingston) of the book, Marketing in the Round. You can find her on Twitter, Google+, Pinterest, and Facebook.

 

photo thanks to proudcanadianeh