You know what I’m tired of hearing?
The oft-repeated mantra “content is king.”
“But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.”
True. But I think the mantra “content is king” has done more harm than good.
Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site be seen in the SERPs.
But being seen only works when there’s something else in play.
That “something else” is the C-word.