Unrelated Content: Why Writing About Shiny Things Won't Drive Links

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Have you ever worked with someone who had thousands of shiny…

Here's Why Google Positions Are Like 6-Pack Abs

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Imagine that you decide to make getting rock-hard, six-pack abs…

Do Keywords In The URL Really Matter To SEO Writers?

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Once upon a time, I had a client who wanted to make her page…

Writing A Page Title? Quit Focusing On The Wrong Things

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Once upon a time, I worked with a client with a very specific…

Can You Optimize One Page When The Rest Of The Site Sucks?

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Raise your hand if this sounds familiar... A prospect (or boss)…

Google's Product Reviews Update -- Here's Why SEO Writers Should Pay Attention

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You want to know something that grinds my gears...well, used…

SEO Writers: Are You Making These 5 Common Mistakes?

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Once upon a time, I worked with a fantastic writer who wrote…

3 Cool (and Cheap) Writing Tools I Can't Live Without

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If you're like me, you're always on the hunt for writing tools…

How to Craft a Website Voice Your Readers Will Love

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Have you ever wondered what is meant by the “tone and feel”…

SEO Is No Excuse For "Cre8ive" Spelling and Grammar

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Despite the claims by some less-than-reputable SEO firms…