The Conversion Dilemma: AIDA in the Internet Age

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 A marketer’s job is to reduce, and hopefully remove, any…

What Informercials Can Teach You About Copywriting

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Greetings! In this SEO copywriting video, Heather discusses how…

How to Seduce Your Readers & Woo-Bait Links

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Imagine: You're in the running for your dream job. All you have…

What to Do Before You Start Writing

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Welcome back! Today’s Web-writing video addresses a fundamental…

3 More Ways to Tell If Your Sales Copy Sucks

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Welcome back! In this SEO copywriting how-to, Heather builds…

How to Tell If Your Sales Copy Sucks

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Greetings! In today’s video, Heather discusses how to check…

How to Turn Testimonials into Killer Sales Copy

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For many of us, writing sales pages can be challenging. Fortunately,…

How Do Readers Consume Your Content?

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You are an SEO copywriter. As a matter of fact, you are a pro…

10 Hottest SEO Copywriting Posts of 2011

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Wow, it's the end of 2011 already... ...And that means that…

So What "About Us?" How to Awaken This Top-Converting Sleeper Page

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Welcome back!  Question for you:  Did you know that your “About…