Daily SEO copywriting candy: February 17, 2009


Welcome back to the real world — and a happy belated Valentine’s Day, President’s Day and Family Day to my fellow Canadians. Let’s dive right back in with some SEO copywriting candy :)

  • Recession Proof Search Engine Optimization Tips: There has been some recent buzz on certain SEM channels about future difficult economic times calling for SEO to be taken back to the basics: “Textbook SEO.” On the flip side, some are also saying that “effective SEO in any economic environment means getting more creative, not mundane.” What do you think — back to basics, or forward-thinking creativity?
  • Speaking of the recession, I found a very interesting article with some staggering statistics about media budget cut backs. According to Rupal Parekh, “The List of Those Cutting Marketing Budgets Reads Like a Roll Call of the Top Advertisers. Worse Still, No One Expects It to Get Better Anytime Soon.” Read about it in Advertising Age.
  • We’ve been hearing and talking a lot about social media lately. It’s all the rage. Still, I’m certain there are a ton of folks out there who aren’t quite sure what it’s all about, or how to use it as a marketing medium. Worse, I have a feeling that far too many are embarrassed to admit they don’t know! It’s OK, you’re not alone, read Social Media Marketing (SMO) 101, Part 1 by Ron Jones of SearchEngineWatch.

Daily SEO copywriting candy: February 12, 2009

It’s almost Friday…and it’s almost Valentine’s Day! Now I know that there are mixed feelings among the masses (and by masses I mean single vs. couples). But I say we should all take a moment to celebrate no matter what our relationship status. C’mon now, it’s February and there isn’t much else going on, so it’s a good excuse to eat chocolate and have a few well-deserved cocktails. Indulge, you’ve earned it!

And now for your daily SEO copywriting candy:

  • Building new content pays…but how much? Is it social media? Is it a blog site? Is it a pyramid scheme? I’m not entirely sure yet, but a friend recently sent me an invitation to MyLot, which claims to reward its users monetarily. Sounds simple enough, but if something sounds too good to be true, it probably is, right? Tell me what you think, I’m curious to hear what others have to say.
  • “It’s a fun time to be a writer,” according to Kevin Ryan of Search Engine Watch. In his recent article, Top 5 SEM Industry Frustrations, Ryan says, “Search marketing is up; the rest of the world is down.” Does that mean that the declining economic state of America is actually helping the search marketing industry? Does that sound bass-ackwards to you?
  • Sex sells! Well of course it does. Read how British lingerie maker Agent Provocateur, through agency StrawberryFrog, has been using Twitter, social media, blogging and Web vids to promote frilly under-things in time for Valentine’s Day.

Daily SEO copywriting candy: February 11, 2009

perfumeHappy hump day! I find myself focused on the entertainment industry this week, first with the Grammy’s last Sunday, and now as I anxiously await the return of Jason  in the Friday the 13th remake — I’m very excited! You guessed it, I’m an 80s kid and I just can’t help myself when it comes to cheesy horror flicks. We bought our tickets online and we’re rarin’ to go!

So today I thought I’d touch on some entertainment industry marketing news. Enjoy!

  • Passion Fragrance teams up with Daytime Soap … here we go again! What’s up with the sudden onset of daytime soaps teaming up with marketing moguls? Campbell’s teamed up with All My Children last fall, and now Liz Taylor’s perfume, Passions, teams up with the daytime show of the same name. Are we seeing a trend?
  • And the Shorty goes to … even Twitter has it’s own awards ceremony now! The first annual Shorty Awards will honor users of the 140-character tweet medium Wednesday evening in Brooklyn. I suppose more than doubling your traffic in the last six months of 2008 calls for celebration — and awards, evidently. Will the acceptance speeches be delivered in the form of Tweets?

Daily SEO copywriting candy: February 10, 2009

jellybeanThis just in: It’s a balmy +8 degrees in Southwestern Ontario.

And now we go to Asian reporter Tricia Takanawa for an exclusive look inside the online marketing world of search engine optimization.

Oh dear, I’m losing it. You know you have a hardcore case of the “Februarys” when you start mocking and mimicking the Family Guy news team. I’m just in such a happy, smiley mood. But I digress ;-) Back to reality, here are today’s top picks — enjoy!

  • Cheetos Boredom Busters: Blog visitors will notice a plethora of Cheetos-related content over the next six weeks thanks to Federated Media. Nine selected blogs will take part in the Cheetos sponsorship program created to promote the concept of having more fun at work. Have you seen them on Boing Boing, Mashable or Indy Mogul? Tell us what you think about the Cheetos “distractions/time-wasters.”
  • Which Headline Works Best? Ah yes, as marketing writers we’re always seeking to compose that perfect headline. We push boundaries, we test headlines, we measure results. It’s a work in progress. Read Bob Bly’s latest blog post and share your thoughts on which of the two headlines works better.
  • 25 Random Things About Search Marketing — I love it! In keeping with my own parody theme, check out David Roth’s recent Facebook spin-off  of the 25 Random Things game, which, as he says, “is plaguing the social media-sphere.” You’ve been tagged!

Daily SEO copywriting candy: February 9, 2009

SMX West 2009Aah, it’s nice to be eating solids again! I’m happy to report that I’m healing quickly from my oral surgery, the swelling is down, the bruising is subsiding, and best of all, the pain is under control! And since I’m still obsessed with the daily weather, I should also mention that the sun is shining and it’s warming up to a whopping +2 this aft!

So I’d like to start the week off with the latest and greatest of  the 2009 Search Marketing Expo (SMX West)…

  • Today is a travel day for SEOers and online marketers as they head out to SMX West in Santa Clara, CA. For newbie marketers and experts alike, SMX West offers more than 50 sessions, keynotes and networking activities. Three full days of SEO, PPC and SEM starts Tuesday, February 10th. Check it out!
  • Moderated by Disa Johnson of SearchReturn, our very own Heather  Lloyd-Martin will be speaking Tuesday afternoon on the SMX Boot Camp: Copywriting For Search Success panel, along with Jill Whalen of High Rankings.
  • Bruce! Haven’t seen you in so long!!! OK, that was a personal shout out, but you can catch SEO pioneer Bruce Clay on Feb. 13th in Santa Clara at his 1-day edition of the SEOToolSetâ„¢ training course. There are only 70 tickets available, so you’d better grab ’em while you can!

Read more

Daily SEO copywriting candy: February 6, 2009

dreamstimefree_1349459Well, there’s no candy for me, just liquids, warm mush or cold mush. I feel far too old to be dealing with “teething” issues, but I’m happy to report that the last two of my wisdom teeth are finally out! So here I sit swollen, bruised and somewhat medicated (woohoo), but in my slightly foggy state, I’m happy to serve up some SEO copywriting candy for the rest of you. Enjoy!

  • How Can Lawyers use Twitter? Every find yourself wondering what exactly Twitter is used for? I know I used to. Chris Winfield gave a presentation yesterday at LegalTech with Kevin O’Keefe & Matthew Homann to help people in the legal profession effectively use Twitter. Take a look at his PowerPoint presentation.
  • Eric Webber makes an excellent point in Be Prepared to Defend the Need for Quality Creative. He ponders the idea that tough economic times are a perfect breeding ground for low-budget advertising — and is concerned that clients might find it an easy out in the short-term. What do you think?

$4,200 in free content? Sign me up!

dollar signsNow here’s a content worth entering.  Starting February 4th, and running for 42 business days (ending on 4/2), any company that submits a content project to Junta 42’s free custom publisher matching service will be eligible to receive $4200 toward their content project.

Seems like $4,200 could jump-start your SEO copywriting campaign pretty nicely, eh?

Here’s the post for more information…

Daily SEO copywriting candy: February 4, 2009

Social Media News

The sun is back :) But it’s minus 15 degrees Celsius.  Umm, BRRR! I know, it seems like I’m a tad obsessed with the daily weather, I’m not sure what that’s about. Maybe I have cabin fever! I feel the need to get out and socialize, make sure the world is still carrying on through the blizzards … so that’s today’s theme – social media – enjoy!

  • Check out Greg Finn’s latest Let’s Get Social column, which gives insight on what to expect from your social media campaign. He also sheds light on some negative aspects of social media. The cons of social media made me think of Drew Barrymore’s latest movie quote, “And now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.” I hear ya, Drew!
  • Today is Facebook’s 5th birthday – Happy B-day, FB!  Has it really been five years already? Take a quick peek at how Facebook used to look in the early days, and check out their “Thank you” gift available in the Gift Shop.
  • Created by ex-Googlers, FriendFeed is fairly new on the scene, with less than 1M users. They’re gaining momentum, though, and just launched a new search tool yesterday. Marshall Kirkpatrick explains the new features in his article, “How to Use the New FriendFeed Search for Social Media Intelligence.”

How Twitter can help you brainstorm killer online writing ideas

Tweet birdI’m one of those “feast or famine” creative types. During my feast time, my kitchen cabinets are spotted with yellow post-it notes covered with crazy idea-inducing scribbles.   This craze is great – exhausting, but great – until I slide into my creative famine time. And that’s when I sit in a stupor wondering “So, what the hell am I going to write about today?’

You’ve been there. We’ve all been there.

I’ve posted  about how Twitter is way cool for keeping up on conversational trends. It’s also cool for discovering new blogs, new voices and (thank goodness) brainstorming new story ideas.  Here are two ways I use Twitter to generate article ideas for clients.

  • If I’m just starting the article research process, Twitter Search is a great go-to place. Yes, you’re certainly wading through many 170 character-or-less random Tweets.  But you can also learn how a person, company or product is perceived in real time.  For instance, Denny’s recent “Free Grand Slam” campaign was launched during the Super Bowl…and the topic was still trending two days later:

Denny's Twitter results

  • If there’s a topic I follow (such as #pdx for Portland, OR, or #online writing, I’ve set up TweetLater to send me twice-daily search results for those keywords. Not only have I found some great blog posts that have sparked new writing ideas, I’ve been able to connect to new online writing and local communities. And that’s pretty cool.

Tweet Later

Haven’t tried Twitter yet?  I’ll be writing a post called “Twitter for online writers” soon.  Stay tuned!

Daily SEO copywriting candy: February 3, 2009

Bailey's rebranding

So much for yesterday’s beautiful sun. Today it’s back to the cold, snowy winter wonderland we Cannucks have come to know and loathe.  But life goes on, and with that, here’s some of what’s happening in the marketing world. Enjoy!

  • Big brands are a-Twitter. Ever wondered if corporate giants are Twittering along with you? Check out this cool list of the top 40 big brands that are using Twitter as yet another marketing venue, and why.
  • Silliness sells! “Tan at your desk with ComputerTan.” OK, so I didn’t actually believe that I could sit in front of my computer screen and get a youthful, healthy glow, but the “tan-tastic” title sure did get my attention! The YouTube clip is hysterical (well, I think so). The beauty of this marketing strategy is the powerful message it leaves behind.
  • If Bailey’s is known as an indulgent beverage, how do they keep sales up during a recession when people simply aren’t indulging? Diageo Canada Inc. thought it called for “breakthrough copy” to reshape the way people think of Bailey’s: maintaining the “special occasion” feeling while introducing a more “casual occasion” approach. What do you think of the new Bailey’s marketing strategy?