Daily SEO copywriting candy: February 2, 2009

Super Bowl CommercialsGreetings from the Great White North of Canada — the sunny north, no less. Granted it’s plunging down to sub-zero temps again in the next day or two, but blue skies and that raging ball of fire in the sky … well we haven’t seen that in a while. It’s wonderful!

It’s also the day after the Super Bowl 2009, so I want to touch on some of the best commercials this year (at a whopping 3M bucks for a 30 second spot, they’d better be fabulous!):

  • Step aside Mean Joe Greene, the Anheuser-Busch Clydesdale Super Bowl ad (starring Hank the Clydesdale and his unnamed trainer, the Dalmation) won the hearts of America this year. It’s a classic story of the underdog (or horse, in this case) training to win a place on the team that will be pulling the Budweiser wagon. Everyone loves a story about the underdog achieving his dreams. In this article Newt Barrett shares 5 marketing lessons to learn from Hank the Clydesdale.
  • Mean Joe Greene’s Coke ad had a seven year winning streak as the Super Bowl ad fave. The original ad was so popular, in fact, that Crispin Porter + Bogusky  unveiled a remake of the 1980 commercial, this time starring Pittsburgh Steeler Troy Polamalu and featuring Coke Zero. This commercial is a classic case of, “if it ain’t broke, don’t fix it!”
  • And last but not least, Tide’s talking stain ad was in the top 3 this year, too. AdSavvy.org looks at why the comical, albeit obnoxious, talking stain commercial works and how it can be duplicated as a general marketing principle.

What were your favorites this year? GoDaddy.com, FedEx, Bud Light? We want to know!

2 replies
  1. Newt Barrett says:

    Thanks so much for the shout out. I love those darned Clydesdales. My wife would like to adopt one. Fortunately, we don’t actually any place to put it.
    Would you have any interest in writing a guest post on my blog? I’m thinking of something aimed specifically at small business owners, like ‘Top 5 Essentials of SEO Copywriting for Small Business’.

  2. Heather says:

    Newt, hi!

    Love to write a guest post – thanks for asking. I’ll zip you an email and we can work out the details.

    And those darned Clydesdales ARE darned cute, aren’t they? ;)


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