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In this week’s latest and greatest online marketing news, the watchword is optimization. Content marketers discuss optimizing conversions and website content, SEO and search pros talk optimizing for Googlebot, while social media marketers discuss optimizing social media profiles. Other highlights include video content and infographics, Google’s updated link schemes webmaster guidelines, Facebook marketing, branding strategy, and […]
In this week’s latest and greatest online marketing news, content marketers discuss the role of SEO, the SEO and search community discuss linking schemes and note a kinder, gentler Panda roll-out, while social media marketers discuss strategy and influence. Enjoy this week’s picks! Content Marketing Lee Odden is featured with “Chicken or the Egg? Lee […]
In this week’s latest and greatest online marketing news, it’s all business. Content marketers discuss the practicalities of succeeding in their profession, SEO and search pros address the realities of their rapidly changing industry, while social media marketers focus on the relative effectiveness of different social platforms for businesses. Other highlights include mobile marketing and […]
In this week’s latest and greatest online marketing news, content marketers share tools and best practices, SEO and search pros discuss volatile search rankings and how search engines view websites, while social media marketers see Facebook extending its graph search and Twitter allowing advertisers to retarget its users. These highlights and more await you – […]
Goodbyes run through this week’s online marketing news, most importantly to a beloved figure prominent in the search community, Warren “Ted” Ulle. Brett Tabke broke the news of Ulle’s passing with “Tedster – The Community loses a Giant” at WebmasterWorld. Marketers from all over the blogosphere mark the end of Google Reader, while SEO and […]
The watchwords for this week’s latest and greatest online marketing news are trust, credibility, and influence. Content marketers discuss building trust, SEO and search pros talk Google trust factors, while social media marketers share ways to expand business influence. Enjoy this week’s picks! Content Marketing Arnie Kuenn posts “Is John Deere The Original Content Marketer?” […]
Google is using balloons to bring the internet to the more remote regions of the world in its aptly named “Project Loon,” and SMX Advanced takes Seattle by storm in this week’s latest and greatest online marketing news. Content marketers mark National Small Business Week in the U.S., and discuss conversions, B2B content strategy, blogging […]
In this week’s latest and greatest online marketing news, content marketers discuss content creation, guest blogging, brand promotion and online communities, B2B and email marketing, as well as video and visual content marketing. The SEO and search community discusses Google’s recent announcement regarding mobile SEO and rankings, its disavow links tool and analytics, author rank, […]
In this week’s latest and greatest online marketing news, the big fish get even bigger in the W3 ecosystem. Content marketers take note as Salesforce.com swallows ExactTarget, and discuss the role of SEO in their industry, video marketing strategy, blogging and PR, conversions, curation, and data-driven marketing. The SEO and search community assess the impact […]
This week’s latest and greatest online marketing news is dominated by Google (again), this time with its Penguin 2.0 update. Since Matt Cutts’ announcement of the Penguin 2.0 rollout on his own blog a week ago, SEO and search professionals have been buzzing about SEO content and linking strategies to deal with the Penguin update, […]