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Those hints about Google’s larger objectives (beyond Google+) materialize with its acquisition of Motorola Mobility and its introduction of contextual search. Other highlights in this week’s latest and greatest web writing news include notable content marketing technologies and social media advertising. Grab a cuppa joe and savor this week’s picks:
Content Marketing Institute features an interview with Ann Handley of Marketing Profs on content’s competitive advantage.
CMI’s Michele Linn shares 12 technologies that content marketers can get excited about.
Marketing Sherpa’s latest research chart shows the allocation of B2B marketing budgets.
Ian Lurie posts that in marketing, effort means more at Conversation Marketing.
SEO & Search
Danny Sullivan gives the low-down on Google’s $12.5 billion acquisition of Motorola Mobility with the “what’s it all mean edition” (with bonus “Google as mama bear” metaphor) at Search Engine Land.
SEO Copywriting features Terry Van Horne, a.k.a. Webmaster T, in an in-depth interview about SEO, B.S. “experts,” Panda, and best practices.
Rob Young posts dangerous SEO myths (that people still believe) at Search Engine Journal.
Aaron Wall posts how the evolution of online advertising is hurting AOL, Yahoo! and other large web portals at SEO Book.
Social Media Marketing
Eloqua posts a slideshare presentation of its “grande guide to social advertising.”
HubSpot has compiled 10 “awesome” Google+ presentations to help us all out in learning yet another social media platform.
SitePro News posts the best way to market with Facebook.
Mari Smith is featured at Social Media Examiner, discussing how to use Facebook Places and Facebook Deals for local business.
Your business is on Facebook – now what? At Small Business Trends.