SEO content marketing roundup, week ending March 27th
In this week’s latest and greatest online marketing news: content marketers talk influence, strategy, and audience resonance; SEO and search pros discuss post-Penguin linking strategy, analytics, and Google’s social ambitions; and social media marketers focus on growing followers, social search, and all things Facebook and Pinterest.
Enjoy this week’s picks!
Content Marketing
eMarketer reports “Online, Offline Marketing Budgets Worldwide Rise in 2013” although “ROI remains a challenge, even as more dollars go to digital.”
Lee Frederiksen posts “Online Marketing: Where Should Your Money Go?” at Spin Sucks.
Temple Stark posts “How to Perform a Content Marketing Audit” at Vertical Measures.
Steve Hall posts “7 Steps to Becoming a World-Class Real-Time Marketer” at HubSpot.
Lee Odden discusses “How to Integrate Blogging With Content Marketing that Inspires Action” at TopRank.
Beth Hayden posts “The Key to Creating Content that Resonates with Your Audience” at Copyblogger.
Matthew Proctor posts “Creating Compelling Content Using Social Media: 4 Steps” at Content Marketing Institute.
Antoine Bonicalzi posts “How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide” at Vertical Measures.
Mark Burgess discusses “The DNA Of Good Content Marketing” at the Networking Exchange Blog.
Brian Clark posts “5 Traits All Successful Content Marketers Share” at Marketing Land.
Heidi Cohen discusses getting your content marketing “to break through the noise” with “Content Marketing: How to Get More Readers.”
Joe Pulizzi discusses “Content Marketing Strategy: How to Engage Influencers in Your Industry” at Content Marketing Institute.
Garin Kilpatrick distills Influence author Robert B. Cialdini’s “laws” of influence from an internet marketing perspective with “6 Weapons of Online Influence” at his blog.
Seth Godin reminds us to take care with our reputation and cyber-history with “Building your backlist (and living with it forever)” at his blog.
Andrew Follett posts “Make a Big Impact on Your Landing Page with a Small Budget Video” at Unbounce.
Mark Sherbin posts “Content Marketing Strategy: 3 Consumer Tech Trends to Watch” at Content Marketing Institute.
Brian Larson discusses why it’s not all about you with “Use Content Curation to Grow Your Company Beyond Being a Me-Me-Me Brand” at TopRank.
Srinivas Rao posts “What Corporate Blogs Could Learn from the Success of Personal Blogs” at Search Engine Journal.
John McDermott reports on Google’s “new tools designed to correct mobile’s attribution problem” with “Google Creates ‘Calculator’ To Tell You If Your Mobile Ads Are Working” at Ad Age | digital.
Peep Laja discusses “How Responsive Design Boosts Mobile Conversions” at ConversionXL.
Miranda Miller reports from SES New York with “Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go” at TopRank.
Pam Foster shares how she built a highly successful freelance SEO copywriting and content marketing business with “Clearing your own path to freelance copywriting profits” at SEO Copywriting.
Chris Crum shares content and search marketing experts’ opinions with “What The Industry Thinks About Google Reader’s Demise” at WebProNews.
Michael Brenner interviews Lee Odden with “How Will 50 Billion Connected Devices Affect The Future of Marketing?” at B2B Marketing Insider.
Events:
- VentureBeat’s Mobile Summit 2013: Request your invitation to this “exclusive event” to be held April 1st & 2nd in Sausalito, CA.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in Dallas from April 8th thru the 12th, and San Francisco from April 28th thru May 3rd.
- The Ad Age Digital Conference 2013 is scheduled for April 16th and 17th in New York City.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th. Register by March 31st for early bird rates!
SEO & Search
So “WTF is SEO?” Ian Lurie shares his take at Portent.
Kevin Gibbons posts “Is Human Engagement Google’s New Ranking Factor for 2013?” at Search Engine Watch.
Rand Fishkin discusses “Personalization and SEO” via his Whiteboard Friday presentation at SEOmoz.
Bill Slawski sees Google’s ambition to challenge Facebook’s Graph Search with “Google’s Query-Based Circles Patent” at SEO by the Sea.
Heather Lloyd-Martin posts “SEO copywriting checklist: Making your Titles click!” at SEO Copywriting.
Joost de Valk discusses “Why Google won’t display the right page title” at Yoast.
It’s not Author Rank: Thom Craver posts “Bing Links Images of People (Not Just Authors) to Web Pages” at Search Engine Watch.
Emil Protalinski posts “Google Analytics expands with public beta of Universal Analytics: Covering more devices, apps, interactions” at The Next Web.
David Iwanow reviews “4 tools to review Google Algorithm Impacts” at Search News Central.
Troy Boileau posts “3 Must-Have SEO Tools: 17 SEO Experts Weigh In” at Powered by Search.
Bonnie Stefanick posts “Responsive Site Redesign: 4 SEO Considerations” at Search Engine Watch.
David Harry highlights the more valuable analytics data explained in a recent Google Webmaster Tools video, “Using Search Queries to improve your site,”at Browseo.
Christ Atkinson reports “YouTube Searches Now Part of Google Trends” at ReelSEO.
Danny Goodwin reports “Phone Numbers No Longer Allowed in Google AdWords Ad Text” at Search Engine Watch.
Robin Wauters reports “Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide” at The Next Web.
Rebecca Churt posts “How to Conduct a Competitive SEO Audit to Outrank Industry Rivals” at HubSpot.
Thom Craver discusses “The Truth About Bounce Rate: Why Context Matters” at Search Engine Watch.
Eric Enge shares his SMX West 2013 presentation, “Penguin & Unnatural Links Recovery,” via SlideShare.
Julie Joyce posts “How To Create A Sustainable Link Plan” at Search Engine Land.
Based on Portent’s report, Jason DeMers posts “Google Penguin Tightens the Noose on Manipulative Link Profiles” at Search Engine Watch.
Peter Da Vanzo discusses advertorial link campaigns with “When Links Go Bad” at SEO Book.
Tom Pick shares “23 Expert SEO Link Building Guides and Tools” of the past year at Webbiquity.
Chris Boggs posts “SEO Diagnostics: Proactive and Reactive Diplomacy” at Search Engine Watch.
Tim Resnik shares tips for SEO troubleshooting via your site data with “SEO Finds In Your Server Log” at SEOmoz.
John Clark posts “Is Your Meta Description Working As Hard As Your Tagline?” at Rival IQ.
Lisa Raehsler posts “Paid Search Beyond Google: Social Media, Bing & Retargeting Ads” at Search Engine Watch.
Dan Peskin posts one for the serious analytics geek with “Back to the Future: Forecasting Your Organic Traffic” at SEOmoz.
Events:
- Pubcon New Orleans 2013 returns to The Big Easy from April 22nd thru the 25th.
- SMX (Search Marketing Expo) Advanced is returning to Seattle June 11th & 12th. Sign up by March 29th for Super Early Bird rates!
- MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
- Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC. Register by April 30th for early bird rates!
Social Media Marketing
eMarketer posts “Which Social Media Marketing Tactics Work Best?”
Angie Schottmuller discusses “Social Media ROI: 14 Formulas to Measure Social Media Benefits” at Search Engine Watch.
Amy Gesenhues posts “LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results” at Search Engine Land.
Neil Patel posts “Social Media Meta Tags: How to Use Open Graph and Cards” at Quicksprout.
Clinton Forry discusses “’Like’-able Content: Spread Your Message with Third-Party Metadata” at A List Apart.
Ritu Pant posts “Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource [Infographic]” at Social Media Today.
Drew Olanoff posts “Google’s Keep Could Take On Both Pinterest And Evernote, If It Gets The Google+ Social Plumbing” at TechCrunch.
Sarah Hill posts “How to Grow Your Google+ Following” at Search Engine Journal.
Ian Cleary discusses “3 LinkedIn Tools To Grow Your Presence On LinkedIn” at Razor Social.
Jeff Bullas posts “40 Ways to Increase Your Twitter Followers plus Infographic” at his blog.
Jack Neff reports “Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest” (“Startup Looks to Speed Brands’ Slow Movement Onto Fast-Growing Network”) at AdAge.
Brian Solis posts “Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Business.”
Mars Dorian describes “What a blog post will look like in 2020” at {grow}.
Anum Hussain posts “Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action” at HubSpot.
Ken Yeung posts “Facebook improves its commenting system, bringing threaded comments and replies at last for Pages” at The Next Web.
Andrea Vahl walks through “How to Set Up a Facebook Page for Business” at Social Media Examiner.
Emeric Ernoult discusses metrics with “Busting Facebook’s Most Widespread Myth” at Convince & Convert.
Jennifer Horowitz explains “Facebook’s Edgerank” at Level 343.
Noman Ali discusses “What Facebook’s Graph Search Can Offer Brands” at Search Engine Journal.
Carla Marshall reports “YouTube Hits A Billion Unique Views A Month” at ReelSEO.
Matthew Panzarino posts “7 years later, another look at Twitter” at The Next Web..
Based on data from a Forrester report on branded content, Mack Collier posts “Customers Don’t Trust Brands, They Trust Themselves.”
Brandon Evans posts “Customers Don’t Want Ads, They Want A Conversation” at Fast Company.
Lisa Lacy posts “Pinterest Web Analytics Launches for Verified Websites” at Search Engine Watch.
Sarah Wise discusses “Pinterest Analytics: Know What Content Resonates and What Drives Traffic” at KISSmetrics.
“Pinterest’s New Look” headlines Social Media Examiner’s weekly news.
Jamie Thompson posts “How Will the Social Web Monetize the Uptick in Visual Content?” at HubSpot.
John Saunders posts “Social Media Management Tool: A Review of Sprout Social in 2013” at Social Media Today.
Events:
- Social Media Marketing World is scheduled to take place in San Diego from April 7th thru the 9th.
- Social Fresh East 2013 will be held April 18th & 19th in Tampa Bay, FL.
- BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles. Register by March 31st to save $300 (and hurry – last report, there’s only 27 spots left)!
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
image thanks to cnystrom (Chris Nystrom)
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Quite an extensive list, Laura; feel a bit overwhelmed by all the reading I need to do. :)
Your events’ list is priceless though; I always have hard time keeping up with the happenings.
Also, what do you use to curate the content? How do you pick the posts to list?
Hi Ana! Thanks for dropping by and for your comments! Glad you like the roundup, and yes, it’s definitely a list from which to pick and choose. :)
As far as what I use to curate the content, I wrote a post about that last summer (Killer content curation strategies). I find Evernote and (the soon-to-be-no-more) Google Reader useful in collecting the links and jotting down notes; as for how I pick the posts, I try to look for a common theme or “buzz” within each category (content marketing, SEO/search, and social media). Hope that helps? Thanks again!