SEO Copywriting Roundup: Hottest Posts Week of Jan. 7, 2014

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SEO posts hotter than these peepsI hope you all had a wonderful holiday season and are ready to jump into Web writing for the new year!

Without further delay, and because my brain isn’t ready to function after two weeks off, here are the hottest SEO copywriting posts of 2014’s first week. Enjoy!

Bill Slawski’s kickin’ it off for us with Entity Associations with Websites and Related Entities on SEO by the Sea.

Greg Sterling shares Google’s Eric Schmidt: “Mobile Has Won” on Marketing Land.

Content Marketing Institute gives us How to Deliver the Right Content Marketing, in a Scalable Way by Carla Johnson, and Why Marketers Are Keeping B2B Buyer Personas In the Closet by Ardath Albee.

Leo Widrich writes 9 Best Social Media and Content Marketing Tips From Buffer for Convince & Convert.

Melissa Fach gives us Tips for Better Content and Marketing in 2014 on CopyPressed.

Search Engine Roundtable shares Google: Can’t Crawl Your Robots.txt Then We Stop Crawling Your Site and User Interaction Schema For SEO & Social? by Barry Schwartz.

Search Engine Land gives us Preparing For The Link Apocalypse That May Or May Not Be Coming by Nate Dame and Succeeding With Content In A Mobile World by Barbara Starr.

Karon Thackston gives us 4 Simple Changes that Boosted Landing Page Conversions by 1250% [Case Study] on unbounce.

Henneke Duistermaat writes 7 Simple Steps to Writing Product Descriptions that Sell and Matt Akins writes How to Use Intent to Drive Buyer Behavior on KISSmetrics.

State of Digital shares The State of Digital Marketing in 2014 (Infographic) and Digital Marketing Research Publications for week 1 2014 by Bas van den Beld.

Social Media Explorer tells us Why Your Business Needs a Link Building Strategy by Maddie Russell and to Consider the Customer by Tracey Parsons.

Rand Fishkin writes 6 Predictions for the Marketing World in 2014 on Moz.

Joshua Titsworth gives us Questions I Keep Hearing About Content Marketing on Level 343.

Rocco Baldassarre writes The 10 Questions You Should Ask Yourself When Creating a Landing Page on Search Engine Journal.

Andy Crestodina shares How to Create Written Content that Generates Leads on Social Media Examiner.

Ginny Soskey asks Got Writer’s Block? 7 Tips and Tricks to Make Writing Easier on HubSpot.

Brian Lang gives us SEO vs Social Media: Blog Traffic Increase on Small Business Ideas Blog.

Photo thanks to Chris Christian (Peeps vs. LEGO : Flambe)

Special New Year’s discount! Get 20% off on the SEO Copywriting Certification training until Jan. 20, 2014,  with coupon code HAPPY2014.

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013

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Relax with SEO copywriting blog posts

Unfortunately, we can’t all be this guy, but we can relax for a moment to read these SEO copywriting blog posts. That’s just as good, right?

It’s time for the 2013 wrap-ups and 2014 projections! I’ve got plenty of ’em from experts around the Web on SEO, copywriting and content marketing.

The other theme I’ve noticed this week includes lead generation and increasing conversions.

It’s all good stuff, so kick back, grab your favorite beverage, and take a much-needed break from work and holiday hoopla to read and learn my friends!

Jason Acidre writes Simplify Your Inbound Marketing Process: Focus on Content Assets for the Moz blog.

Paul Roetzer shares Mapping the Next Frontier in Brand Storytelling, and Joe Pulizzi shares 50 Content Marketing Predictions for 2014 on Content Marketing Institute.

Kristi Hines tells us How to Map Out Your Content Placement on Search Engine People.

David Moth gives us 14 places to look for blogging inspiration when writer’s block strikes on Econsultancy.

Andrew Dymski tells us How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content and Meghan Keaney Anderson writes 7 Common (and Dangerous) Misconceptions About SEO on the HubSpot blog.

Debora Hanamura shares How to build a robust content program on iMedia Connection.

Melissa Fach writes Content Marketing, Are You Remembered with Fondness? on CopyPress.

Amy Harrison gives us 3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy on Copyblogger.

Matt Southern posts Matt Cutts Answers Whether Guest Blogging Will Be Considered Spam In The Future, and Navneet Kaushal writes The New Rules of Competitive Research on Search Engine Journal.

Oli Gardner writes Real Life Conversion Lessons: Features vs. Benefits on unbounce.

Jennifer Horowitz tells us some WordPress Tweaks To Improve SEO on Level 343.

Akshay Nanavati writes 15 Psychological Triggers to Convert Leads into Customers, and Pratik Dholakiya says Want Conversions? Start with User-Friendly, Useful Landing Pages on KISSmetrics.

Mark Smiciklas gives us the ULTIMATE GUIDE TO BLOG COMMENTS [INFOGRAPHIC] on Social Media Explorer.

Toby Murdock writes Content at the Center of Marketing on kapost.

Michelle Hill posts Content marketing the Google Hummingbird way on Econsultancy.

Barry Schwartz writes Google Webmaster Tools Upgrades Structure Data Markup Errors Report on Search Engine Land.

Mark Schaefer shares 10 Maxims of Successful Blogging: Infographic Edition on {grow}.

Vin Montello writes SEO: The Serial Sales Killer on isoosi.

Amanda DiSilvestro tells us The 12 Remarkable Google Changes of 2013 on Search Engine People.

Heather Lloyd-Martin gives a 2013 recap for SEO copywriters: What’s cool, what sucked on SEO Copywriting.

Michael Stelzner writes Blog Growth: How to Build a Mega-Following on Social Media Examiner.

Ted Prince writes The Evolution of Measurement: From Clicks to Conversion for AdvertisingAge.

Webbiquity shares 12 (of the) Best Content Marketing Infographics of 2013.

Amy Teeple writes Be SMART and scrap the resolutions on SEO Copywriting.

Chadrack Irobogo asks Where Is Content Marketing Headed in 2014? [INFOGRAPHIC], and Barry Feldman writes HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time for Social Media Today.

John Souza posts Best 10 SEO Tips From 2013: Tweetables #SEO and 10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging on Social Media Impact.

Jillan Mullin writes 4 Things You Should Know About Web Readers on The Web Writer Spotlight.

Eric Enge gives us From Old School to New School: SEO in Transition on Search Engine Watch.

John Tackett shares Content Marketing: Finding the Goldilocks zone in your blogging on MarketingSherpa Blog.

Lee Odden gives us 11 Must Read eBooks to Get Content Marketing Smart for 2014 on TopRank.

Haukur Jarl writes Performance Tracking with Google Analytics on State of Digital.

Karon Thackston posts 3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate on SEO Copywriting.

Anton Koekemoer gives us 5 questions to help you use your digital footprint to reach your target audience on memeburn.

OK peeps, I’m off for a couple weeks, so enjoy your holidays, and I’ll catch ya on the flip side! :)

Photo thanks to Sam Howzit (Relaxing)

Pre-register now to get the best price on Heather’s B2B SEO Copywriting Certification training. Taught by industry experts!

SEO copywriting roundup: Hottest posts week of Dec. 10, 2013

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We love numbered lists - in blog posts and on columns!

We love numbered lists – everywhere!

This week, we’re chock full of the content you – and I – can’t resist clicking: numbered lists and how-to’s! They never cease to pull me in, and as much as we like to make fun of those headlines – they still work! We love ’em, our readers love ’em and so the content creation world turns.

As much as we’d like to rise above writing list posts and how to’s, they’re pretty much an essential part of today’s content strategy for driving Web traffic to your site. We’re all in a rush. We need to find the answers to our questions quickly, especially since we’re often searching on the go.

I know you’ll home in on Top 3 Content Tips that Make You Never Have to Lift a Finger Again and How to Create All of Your Content Without Ever Lifting a Finger (OK, sorry, those aren’t really in there) but check out the other awesome posts, too!

Bruce McDuffee writes Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle for Content Marketing Institute.

Social Media Today’s Barry Feldman writes Content Marketing Minds: Empowering the Ultimate Content Creation Team.

The schema blog highlights Content Accessibility.

Jennifer Horowitz writes Content Creation Strategy That Will Increase Sales on Level343.

Tiffany Markman shares 5 top tips for avoiding awful digital copy on memeburn.

Rebecca Lieb tells us How to conduct a content audit on iMedia Connection.

Katie gives us Three Reasons to Outsource Your Content Marketing on endurance marketing.

David Mihm writes Hummingbird’s Unsung Impact on Local Search for Moz.

Corey Eridon shares 100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier on HubSpot.

Heather Lloyd-Martin asks Do you love ‘em and leave ‘em online? on our own SEO Copywriting.

Carlos Fernandes writes Google PageRank Update December 6th 2013 on isoosi.

Margot Da Cunha writes How to Survive the Google AdWords Advanced Search Exam on WordStream.

6 Uncommon SEO Techniques Explained on

Barry Schwartz writes Google Expands In-Depth Articles on Search Engine Land.

Matt Morgan writes Expanding from Local to National SEO with Google Trends on Search Engine Watch.

Arnie Kuenn shares 3 Content Strategy Commandments for Google Hummingbird Success on Content Marketing Institute.

Randy Milanovic tells us How to Survive a Hummingbird Bite on Social Media Today.

David Moth asks What are ‘nofollow’ tags and when should they be used in SEO? on Econsultancy.

Bill Slawski tells us How Google May Rewrite Your Search Terms on SEO by the Sea.

Matt Southern writes Google Toolbar PageRank Has Been Updated, First Update In Over 10 Months on Search Engine Journal.

Colin Jeavons notes The Stealthy Rise of Semantic Search, also on Search Engine Journal.

Kevin Carlton gives us 3 dangerously destructive writing habits every copywriter should avoid on Write Online.

Webbiquity shares 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Richard Hostler writes 5 Easy-to-Give SEO Gifts that will Make You A Better Writer in 2014 on SEO Copywriting.

Barry Schwartz posts Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise on Search Engine Land.

Thomas Ballantyne gives 3 Shocking Polls on Local Search for Search Engine People.

Lee Polevoi tells us How to Write Non-Salesy Sales Copy on Spin Sucks.

Eric Enge asks Does Facebook Activity Impact SEO? and answers on Stone Temple Consulting.


Photo thanks to oatsy40 (Numbers)

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5 Easy-to-Give SEO Gifts that will Make You A Better Writer in 2014

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You'll actually want to keep your SEO giftsYou’ve got a bunch of names on your gift list this year, but your name probably isn’t one of them. After all, we’ve been taught it’s better to give than receive. But what if you could do both? By giving yourself these 5 simple SEO gifts, you’ll also receive the boost you need to take your writing to a new level as we bid goodbye to 2013.

SEO Gift #1: Learn More About Your Industry

Some of us spend our careers writing for a single industry, while other SEO copywriters work across multiple industries on a daily basis. Either way, you need to know every detail you can about what your audience knows and what they expect. Learn the jargon, who the industry leaders are, unusual ways products or services are used and any other insider info you can get ahold of. This will make it easier to find low-competition keywords (especially long tail) that others may have neglected. It will also help you write more comfortably and honestly, and that’s something your human audience will appreciate.

SEO Gift #2: Tune up Your Basic Copywriting Skills

Just like practicing fundamentals is important in sports, focusing on copywriting basics can do wonders for your SEO writing. Search engine spiders aren’t very particular (yet) about well-written content. Your flesh-and-blood audience is. Write copy that is interesting and uses sentence structure (shorter is almost always better) and vocabulary that engages your readers. Keep paragraph structure and page layout in mind. Most people don’t really read online; they scan. Do them and yourself a favor by employing headlines, sub-heads, callouts, and paragraph breaks. And finally, always include a call to action. This is something we all learn in Copywriting 101, but many of us forget down the road. Help your site visitors by telling them exactly what you want them to do next. They’ll thank you with their dollars.

SEO Gift #3: Broaden Your View of Keywords

When it comes to keywords, many of us write with blinders on. We identify a few keywords we want to use and write without looking around. This gets the job done but causes us to miss semantic search cues, long-tail keyphrases, and partial matches that we should be picking up. The next time you identify primary keywords for a project, take a few extra minutes to look at related terms, synonyms and suggestions in your keyword tool. Make a secondary list of single words to be sprinkled into your copy as they fit. These words can help avoid keyword repetition, make your copy easier to read and help you pick up incremental onesie-twosie search traffic you aren’t specifically optimizing for.

SEO Gift #4: Trim the Fat

Raise your hand if you’ve ever written filler copy just to use a keyword a couple more times on a page. (Author sheepishly raises his hand.) It’s a crutch we’ve all used when writing for the spiders – and it can work well. Unfortunately, it’s a huge turn-off for your human readers. If you bring visitors to your site only to drive them away with long, boring or repetitive copy, you’re just shooting yourself in the foot. The next time you face the decision to fill or not, don’t do it. Only write additional copy if it is engaging and helpful to your human readers.

SEO Gift #5: Do Something for Yourself

Question: What is an SEO Copywriter without an optimized Web presence? Answer: Hard to find. Make it easy for prospective employers or clients to find you by creating and optimizing a website that’s all about you and your writing. If your name is fairly unique, buy that as a domain and set up shop there. If you have a common name or suffer the great online misfortune of sharing your name with a celebrity, you’ll need to take a different approach. Add location-based keywords to start and build your individuality from there. For example, I might go with something New Hampshire related, like or just Whatever you choose, be sure to optimize it just like you would a client’s site, and make yourself easier to find.

There you have it – 5 simple SEO gifts you can give yourself this holiday season. Best of all, you don’t have to wrap any of them.

What other SEO gifts do you recommend?

About the Author

Richard Hostler writes engaging copy that generates sales. He is currently the SEO Copy Manager at Brookstone, where he connects online customers with the best gadgets and gifts. When he’s not writing, Richard can be found training for and racing triathlons around New England. You can follow him through his websiteLinkedIn or twitter.


Photo thanks to waferboard (Tacky Gift Exchange-101219-03)


SEO copywriting roundup: Hottest posts week of Dec. 3, 2013

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This cat is me over Thanksgiving - hence the short SEO copywriting post.

This is me over the Thanksgiving holiday – hence the shorter-than-normal SEO copywriting roundup.

Sooo … because of the holiday, we have a short roundup. Basically, nobody did any work, and they all just sat around eating – some of us drinking – a lot. OK, it’s possible that I just didn’t do any work, and sat around eating and drinking. Anywho (apologies to those of you who prefer “anyhoo”) …

Here are the stellar stars of this week’s roundup, who deserve extra adoration for their productivity!

Janet Driscoll Miller writes The Brave New World of SEO: Beyond Websites for Search Engine Land.

Nate Riggs gives us 3 Ways To Use Google Media Tools for Content Marketing on Content Marketing Institute.

Sonia Simone says Content is a Verb: A Challenge for Freelance Writers over on Copyblogger.

Alex Friedman writes 3 trends in media consumption you need to know for iMedia Connection.

Dan Kern shares Your 7 Step SEO-Based Content Marketing Plan on kapost.

Erin Robbins tells us The Real Future of Social is Search on Search Engine Journal.

Barry Schwartz posts Mark Traphagen Creates Virante AuthorRank on Search Engine Roundtable.

Webbiquity gives us 28 (of the) Best SEO Guides, Resources and Infographics of 2013.

Joe Fylan tells us how to Improve the Way You Work with Images in WordPress on WPKube.

Lee Odden goes Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014 for TopRank.

Martin Macdonald writes How to Build Your Own Mass Keyword Difficulty Tool for Moz.

Meanwhile … also at Moz, Steve Morgan shares Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google. (Yes, I really did link that whole title.)

Six Pixels of Separation gives us The Art Of Writing Well With Roy Peter Clark.

Eric Enge writes C’Mon Google, Women are Entities Whose Names Might Change! on Stone Temple Consulting.

Geoff Hoesch shares Trust Signals Search Engines Crave: Reliability, Credibility, And Honesty on Search Engine People.

Amy Teeple shares the limited-time post Read this post while you still can! on the fabulous SEO Copywriting blog.

Bill Slawski tells us How Google Attempts to Understand What a Query or Page is About Based Upon Word Relationships, also on SEO Copywriting.

Photo thanks to Jody McIntyre (Lazy)

Pre-register now for the best price on Heather’s new B2B SEO Copywriting Certification!

SEO copywriting roundup: Hottest posts week of Nov. 26, 2013

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Establish authority - like this hummingbird.

We can all learn from this hummingbird as it establishes authority.

This week, it’s all about hummingbirds establishing authorship – or something like that. The authority of hummingbirds? Hummingbird domination! That must be it.

We’ve all heard about the importance of setting up Google authorship and establishing ourselves as authorities online in our given field. Also, Google’s Hummingbird algorithm overhaul is still a hot topic as everyone with a website (aka everyone) tries to figure out exactly what that means for the search world.

Warren Lee’s Search Engine Land article, Hummingbird In The Trenches: A Canary In The Coal Mine, suggests an authorship, Hummingbird tie-in as Google may need to rely on recent, relevant articles to answer search queries rather than stagnant web pages.

Definitely give that one a read, and enjoy the rest of the week’s hottest SEO copywriting posts!

Roger Dooley tells us to Use a Gift Strategy to Add Value on Neuromarketing.

Joe Pulizzi gives us the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers over at Content Marketing Institute.

Craig Fifield shares WordPress SEO: The Easy Way to Setup Google Authorship on Social Media Today.

Demian Farnsworth bids us to Enter Copyblogger’s First-Ever Essay Contest For a Chance to Win $7,000 in Content Marketing Prizes.

Speaking of Copyblogger, Robert Bruce shares David Ogilvy’s Prophetic “Secret Weapon” of Selling.

From Econsultancy, Andrew Davies writes 2014: The year content marketing finally grows up?, and Guy Cookson tells us Why brands and digital media owners must collaborate on creative.

Search Engine Journal’s Alesia Krush shares How to Thrill Google Hummingbird: The SEO’s Guide [INFOGRAPHIC], while Javier Sanz tells us How & Why Digital Marketing Professionals Are Missing Out on Potential Clients.

Mark Traphagen writes How Google Plus Profiles & Pages Gain Search Authority over on Search Engine Land.

Search Engine Watch’s John Ball gives us a lesson in Link Building 101: Utilizing Past and Current Relationships, and Ben Straley writes Effective Storytelling for Brands: How to Drive Discovery & Engagement.

Barry Schwartz tells us Google’s Search Results Rocky This Week… on Search Engine Roundtable.

OK, we’re all copywriters here (presumably, sorry for the folks who got lost on the Internet or to those non-writers, who just find what we do fascinating to read about), so maybe I shouldn’t even post this next one, but a grammar refresher never hurts. If you already know these things, you can just scoff at everyone else and revel in superiority. It’s a win-win. HubSpot’s Ginny Soskey shares 15 Common Grammar Mistakes We All Need to Stop Making.

Portent’s Ian Lurie shares Dispersed Citation and the Idea Graph: November Webinar Video.

UpCity’s John Anyasor tells us How to Link Your Website to Google Plus.

TopRank’s Eliza Steely gives us 3 Tools to Help You Find Influencers in Social.

Larry Kim writes Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome, and Nathalie Nahai shares Web Psychology – Whiteboard Friday on Moz.

Seth Godin gives us Authority as an excuse for complacency on Seth’s Blog.

Matt Janaway writes Traffic loss or penalty? – When to call in the SEO detectives on Search Engine People.

Gabriella Sannino writes SEO Intent | Understanding Search on Level343.

SEO by the Sea’s Bill Slawski tells us How Google Finds ‘Known For’ Terms for Entities.

Bas Van Den Beld posts The future of search: Marcus Tandler on State of Digital.

Sherice Jacob tells us How to Create Magnetic Marketing Content on KISSmetrics.

Courtney Ramirez shares 5 Ways to Capture Attention with Your Blog Content on SEO Copywriting.

Also from Content Marketing Institute, Michele Linn writes The Dos and Don’ts of Outsourcing Content Creation.

Convince & Convert’s Carrie Morgan shares 12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging.

Photo thanks to Jesus Cabello (fighting for a good spot)

Do you read so much awesome content about creating content that you don’t have time to write? Let Heather help! Check out her SEO copywriting services today!

SEO copywriting roundup: Hottest posts week of Nov. 19, 2013

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Create content that engages your audienceI  have a new buzzword for you, my beloved SEO copywriters!


OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept.

In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the right people, at the right time” in What’s the Deal With This Whole ‘Context Marketing’ Thing?

Although the following Internet-industry expert posts don’t mention context specifically, a lot of them stress the importance of knowing your intended audience. We have to flesh out our personas (OK, that pun seems kinda gross) and know their every move to capture their interest and best serve potential customers.

What’s an SEO copywriter to do!? Read on to find out!

Guest Writers, Some of You are Stressing Editors Out! yells Melissa Fach over on CopyPress.

Our own Heather Lloyd-Martin tells us How to build an internal content team: Do this, not that on SEO Copywriting.

Rohit Palit writes Google Authorship – Lethal For Low Quality Guest Bloggers on Search Engine Journal.

Content Marketing Institute’s Michele Linn tells us How to Create a Documented Content Marketing Strategy: 36 Questions.

Learn why Why Obsessing Over One Keyword Could Sink Your Whole Site from Ken Lyons on Search Engine Watch.

Copyblogger’s Demian Farnworth gives us 5 Ways to Write a Damn Good Sentence.

Dave Lovell writes Native advertising: what content marketers need to know on Econsultancy.

Search Engine Land’s Brad Smith shares Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era.

Salma Jafri tells us 5 Content Marketing Myths That Need to Die on Search Engine Watch.

Gwen on Endurance Marketing gives Three Tools to Help You Find Great Content to Share.

Vertical Measures’ Arnie Kuenn asks Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]. (Don’t worry, it’s transcribed for those of us who prefer reading words!) Also, I wanted to share his Author Rank Building Machine infographic and 6 Types of Webmaster Replies to Link Building Requests cause they’re more fun, but this post is more informative. So check those out while you’re over there!

Barry Schwartz asks Did Matt Cutts Just Call Himself A Link Spammer? on Search Engine Roundtable. (OK, who could ever resist clicking and reading that post!?) Barry also asks Was There A Google Update On November 14th?

Jessica Lorenz writes Search Marketing: Can your marketing team identify your buyer personas? on Marketing Sherpa

Dan Stasiewski shares 9 Quick SEO Wins Every Marketer Should Pursue on the HubSpot.

Danny Sullivan writes After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search? on Search Engine Land.

Michael Martinez tells us about Building High Quality Backlinks with Dofollow Relationship on SEO Theory.

Ann Smarty writes Guide for Beginners (Everyone Can Understand!) + Cheatsheet on Internet Marketing Ninjas.

David K. William posts One Powerful Way to Build Instant Credibility on The Web Writer Spotlight.

Anne-Charlotte Lambert shares Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs on SEER Interactive.

Kim Krause Berg shares Audience is King – Landing Page and Usability Design on slideshare.

SEO Copywriting’s own Amy Teeple tells us Why you can’t fly solo as a freelance copywriter.

Level 343’s Jennifer Horowitz writes Why Do People Buy and How Can You Compel Them To Buy From You?

Holly Hartzenberg gives us 9 Clever Ways to Blog Every Day over on Search Engine People.

State of Digital’s Ned Poulter asks SEO Awards: What Constitutes a Success?

Eric Enge writes Google+ & SEO: How Google+ Impacts Search Results for Search Engine Watch.

Umm … yeah … I’m gonna have to go ahead and share my own post here – but that’s just because it’s awesome. Well, the Q&A subject is awesome anyway – and that’s Barry Schwartz! For good ol’ SEO Copywriting, here’s SEO copywriting advice from search guru Barry Schwartz.

Belle Beth Cooper gives us 8 Simple Copywriting Tips, Backed By Science on buffer.

Moz’s Kate Morris tells us to Stop Thinking Keywords, Think Topics.

Roger Dooley writes Ouija Board Neuromarketing on Neuromarketing.

Larry Kim asks Should I Help This SEO Spammer or Should He Suffer? on WordStream.

Photo thanks to storem (Look at me!)

Wait … you’ve made it to the end of this roundup – and still want more content! Dang, I can’t keep up! You need to sign up for Heather’s SEO Copywriting Buzz newsletter ASAP!

SEO copywriting roundup: Hottest posts week of November 12, 2013

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Put out content as high quality as this school busContent’s blowin’ up big time! You can tell not only by how much of it we have to wade through on the Internet ever day, but that the word appears an average of 1 bazillion times in the article titles throughout this post.

Business owners are steadily realizing that they need to create content to draw potential customers in. They’re also realizing they can’t just create any content; it must be search engine optimized and high quality.

That’s a huge win for us SEO copywriters!

But, while the future looks bright for us, it might be a little scary for business owners needing to break out of the old biz-model mold.

Other key words (does it count as a pun if it’s two words?) in this week’s roundup are “Hummingbird,” “SEO” and “keywords”. This highlights that even those of us who excel at the whole quality content thing need to stay on our toes to keep up with Google’s ever-evolving algorithm updates to write correctly optimized copy for our businesses and clients.

Read on for help with that and more from our search-industry experts.

WriteOnline’s Kevin Carlton shares The common-sense way to edit your writing – without going overboard.

Sonia Simone at Copyblogger tells us 7 Things the Great Copywriters Wish You Knew.

Convince & Convert’s Kevin Cain gives us Making Contact: How You Deliver Your Content Matters.

Melissa Fach writes Guest Writers, Are You Missing Opportunities to Interact with a New Audience? for CopyPress.

Learn 5 simple steps to sourcing SEO copywriting services from Leslie Poston on our own SEO Copywriting blog.

Michael Martinez gives us some Vague Promises and Other Search Marketing Advice from SEO Theory.

State of Digital’s Barry Adams tells us Why Keyword Rankings Still Matter.

Social Media Today’s Kevan Lee writes Why Google Authorship Is So Important for the Content You Create and How to Set It Up.

Patricia Redsicker shares 5 Habits of Successful Content Marketers: New Research on Social Media Examiner.

Stephanie Walden gives us 5 Businesses That Rock Content Marketing on Mashable.

Raubi Perilli writes Optimize Your Content Plan for Google’s In-depth Article Results for Content Marketing Institute.

Jayson DeMers tells us How to Evaluate and Overhaul Your SEO Strategy on Search Engine Journal.

Search Engine Land’s Jim Yu writes Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead.

Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search in Brad Miller’s Search Engine Watch post.

Barry Schwartz says there were Reports Of A Google Update Between November 1st & 5th on Search Engine Roundtable.

Vertical Measures gives us 11 Questions to Ask Before You Blog.

Corey Eridon answers How Long Should Your Blog Posts Be? [FAQs] on the HubSpot blog.

Blind Five Year Old’s AJ Kohn asks WHAT DOES THE HUMMINGBIRD SAY?

Tom Schmitz writes the 2014 SEO Playbook: Google Hummingbird, Content & Authority for Search Engine Land.

Megan Marrs shares 9 Ways to Steal Your “Not Provided” Keyword Data Back! on WordStream.

Our own Heather Lloyd-Martin tell us How to source low-cost, quality SEO content on the SEO Copywriting blog.

Marketo’s Rick Siefried gives us Marketing with What Makes You Happy: Content with Johnny Cupcakes.

TopRank’s Eliza Steely shares 7 Tips and Tools to Craft a Killer Content Marketing Strategy #SESCHI.

Gini Dietrich writes Fiction, Write Club, and Content Creation for Spin Sucks.

Bill Slawski writes Hummingbird and Author Rank Authority over on SEO by the Sea.

Search Engine Journal’s Natalie Mott gives us The Pros and Cons of 100% (Not Provided).

Check out Ginny Soskey‘s Copywriting Inspiration: 10 Places You Never Thought to Look on the HubSpot Hub blog.

Marketo’s DJ Waldow teaches us The Power of Human Content: Virgin America’s New Safety Video.

Eric Enge tells us What Everybody Missed About Hummingbird: Social Signals on Search Engine Land.

Andrew Delamarter writes Make Your Own Keywords for Search Engine Watch.

Sean Si tells us What Marvel Comics Taught me about Starting an SEO Company on SEO Hacker.

SEO Theory’s Michael Martinez lets us know What the SEO Cycle Should Look Like Today.

Martin Couzins asks Time to consider ebooks in your content marketing mix? over on Web Analytics World.

Lux Narayan gives A simple micro-content strategy for brands on iMedia Connection.

451 Heat’s Francis Skipper writes Google Hummingbird’s Focus on Semantic Search.

Katie shares Three Ways To Get More Eyes on Your Blog Content on Endurance Marketing.

Mark Schaefer writes I am a blogger. In other words, a piece of meat. on the {grow} blog.

Ann Smarty posts Building Links Through Relationships – My #PubCon Presentation on Internet Marketing Ninjas.

Marketing Land’s Ginny Marvin writes Twitter Announces Custom Timelines For Tweet Curation Around Events And Topics.

Mackenzie Fogelson writes 5 Strategic Steps to Big Content on The Moz Blog.

Elizabeth Maness gives us Copywriting Tips: You Want Me To Put My Copy Where? on Assist Social Media.

Photo thanks to Matt Kowal (Bruce High Quality Foundation’s Teach 4 Amerika @ Portland State University)

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Go Niche or Go Home! Today’s success path for freelance SEO copywriters

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Focus on one niche for a success freelance SEO copywriting business.

Focus on one niche for a success freelance SEO copywriting business.

If you want to grow your SEO copywriting business in a MAJOR way — whether you’re brand new to SEO copywriting or you’ve been doing it for a while but you’re at a career crossroads — you’ll want to take the niche path.

This is the top recommendation of industry experts now, because the cluttered field of skilled and not-so-skilled SEO copywriters is making it harder for you to stand out and attract new clients. This approach has worked gangbusters for me since 2010.

So what does it mean to take the niche path?

It means choosing one industry or market you’ll “own.” For instance, you can claim your position in a particular field, such as the craft beer SEO copywriter, the green/eco products SEO copywriter, the wedding SEO copywriter, the accounting firm SEO copywriter and so forth.

Then you can position yourself in your specific niche industry by writing a helpful website, blog posts and other content that includes the keywords your prospects will use in searches: [industry] copywriter, [industry] marketing, [industry] SEO, [industry] web content, etc.

Once you stake your claim in a specific industry, magical things will happen.

First, you’ll be a superstar in a specific market that needs you instead of being “lumped” among dozens or even hundreds of professional SEO copywriters. Clients in your niche market will be THRILLED to find a skilled SEO copywriter who understands their business, prospects and language.

Next, potential clients will find you quickly in Google and other search engines. Picture how a potential client searches for a skilled SEO copywriter in their industry: they’ll type in “industry SEO copywriter,” right? If you’re well positioned in that industry — with a nicely optimized website and blog posts — you’ll do well in Google, Bing and other search results.

In addition, you can quickly build a reputation as the industry’s go-to SEO copywriter. Once you set up your niche position in Google+ (and link your content to your Google+ profile), your blog posts and articles will give you credibility as a smart and trusted resource. Of course, you need to make sure all your content is offering helpful SEO and marketing tips for your niche industry.

That’s just for starters. You can also build a solid reputation and business foundation by writing articles for your niche trade association, partnering with niche web developers and finding other ways to immerse yourself in that industry. You’ll soon find that clients are calling you for help!

Wondering how to find a thriving, profitable niche market for you? Try these clues from my AWAI articles as well as Copyblogger and Nick Usborne.

About the Author

Pam Foster on finding your SEO copywriting nichePam Foster is a senior content writer and web consultant who has worked in marketing communications for more than 30 years, with 13 of those years entirely devoted to the veterinary and pet industry. She has coached numerous veterinary practices, manufacturers and pet companies on how to make the most of their online marketing efforts. Her specialties include local marketing, web content, SEO, blogging and social media. She’s been a frequent speaker/teacher at industry events such as the NAVC Conference, BlogPaws and the LifeLearn webinar series. She has worked for IDEXX Laboratories, The Pet Health Network, DirectVet Marketing, LifeLearn, numerous practices and other small veterinary and pet businesses. Her mission is to help her clients thrive online.

Top photo thanks to Daniel Zedda (Darwin)

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Search Siren: Irresistible SEO copywriting content – Nov. 6, 2013

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Time's running out on your blog post!This tantalizing collection of SEO content comes at exactly the right time – because time’s running out!

It seems like everyone’s running out of time for blog posts this week, myself included, with a server glitch holding up the site as I type! (Tuesday night)

A few of this week’s expert posts assure me that I’m not the only one blogging out at the last minute. (And, yes, I just coined “blogging out,” meaning to freak out over a looming blog deadline. Feel free to use it … with attribution.)

To help out with the mad rush, the Internet-marketing Gods, aka HubSpot, hath released upon us this brand new collection of blog post templates. Write, my friends, write!

Oh yeah, and there’s a bunch of other helpful SEO stuff in here, too, that you can check out for yourself. Sorry, I’m totally blogging out right now!

Enjoy! :)

Ian Lurie writes Content Marketing and SEO: Proceed With Caution for Entrepreneur.

Shanna Mallon tells us how to Build Your Content Calendar: 3 Easy Steps on Content Marketing Institute.

Search Engine Journal shares What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013 by Murray Newlands. (like, whoa! I can’t link that whole title!)

HubSpot’s Inbound Hub gives us Here’s How I Wrote This 1,000-Word Blog Post in 10 Minutes by Ginny Soskey.

Here are 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers by Derek Edmond on Search Engine Land.

Lee Odden writes Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary over at TopRank.

Rae Hoffman writes WHAT YOU NEED TO UNDERSTAND ABOUT GOOGLE PENGUIN RECOVERY on her Sugarrae blog. (And, why yes, that is the best industry nickname ever.)

Search Engine People’s Amanda DiSilvestro shares What is Reverse Guest Blogging and How Can It Help?

Our very own Heather Lloyd-Martin tells What Lou Reed can teach you about SEO writing.

State of Digital’s Neil Walker writes Focus Groups and Knowing Your Audience.

Nick Wilsdon shares The Discovery Process Behind Mature Content Marketing Strategies, also on State of Digital.

Jennifer Horowitz introduces us to Google’s Newest Little Friend: Hummingbird over at Level343.

Google Hummingbird and its role in the promotion of content marketing by Colleen Lewis on memeburn.

Nick Whitmore gives us 5 Ways Persistence Pays For Online Content Creators on Copyblogger.

Joe Pulizzi shares the 2013 Content Marketing Prediction Hits and Misses on Content Marketing Institute.

Shawn Rosko writes SEO Techniques for Increasing Website Trust After a Penalty over at overit.

Doc Sheldon asks Writing Content for Users vs. Search Engines: Is There Still a Difference? on Search Engine Watch.

UpCity’s Julie Zare tells us to Ask An Expert 10/30: Local Keyword Selection, Kancart for Mobile, and Backlinks from Directories. (Dang – also too long to link the whole title!)

Julie Zare’s killin’ it over at UpCity with another one! Find out How to Ensure the Content on your Website is Unique.

Ginny Soskey asks Memes vs. MBAs: What Is Quality Content, Anyway? over at the HubSpot Inbound Hub.

David Portney gives us an SEO Makeover for 2014: A Practical Guide for Businesses at Portent.

Kimberly Krause Berg tells us What Google’s Machine Learning Can’t Know About Us on Internet Marketing Ninjas.

WordStream’s Phil Kowalski writes Clearing Up Negative Broad Match in AdWords.

Eliza Steely at TopRank writes 2013 SES Chicago – Wind, Shoulders, and Search.

Maria Winters DiMarco gives us the Top 5 Reasons to Set Clear Goals for Your Content over on SEER Interactive.

Danny Sullivan Shares What He Has Learned About Hummingbird with Eric Enge over at StoneTemple Consulting.


Lyena Solomon says “I’m Just Not That Into SEO” Is No Longer A Problem After This Post on Search Engine People.

Our own Amy Teeple helps you avoid the Oh no! I have a blog post to write! panic.

KISSmetrics’ Sherice Jacob tells us More Content Marketing Isn’t Necessarily Better.

Photo thanks to Jackie (It’s Official)

Why do some freelance copywriters rake in the bucks while others struggle to make ends meet? Hint: It’s all about tightening up the back end of your business. Learn how to make more money, faster with the Copywriting Business Bootcamp. Save 10% until 11/13/13 with coupon code SECRETS.