Happy New Year! Time to make use of that bookmarks feature, as the best of 2011 and trends for 2012 flood the web in this first Web-writing roundup of 2012. From content to social media marketing, SEO and search, here’s a content curator’s dream of links – and fine fresh stuff to kick off the year well prepared! Enjoy, bookmark, and curate on…
Top Rank lists its recommendations of top online marketing books to read for your edification in 2012.
Marketing Sherpa enumerates the nine SEO, social and content marketing articles most shared by its Inbound Marketing readership in 2011.
Mack Collier posts a no-nonsense guide to SEO and content creation for bloggers at his site.
SEO & Search
And the winners are…Level 343 posts the results of its year-long survey for 2012 Top Women of SEO. One of the winners was our very own Heather Lloyd-Martin! Congrats to all candidates!
Search Engine Watch posts its 2011 “Web Analytics Year in Review.”
Surprise! Search industry surprises of 2011 are discussed by Phil Nottingham at SEOmoz.
From the Big G’s mouth: Google publishes its own version of bragging rights with “Google blogging and beyond in 2011” at its official blog site.
Search Engine Watch posts an interesting look at mobile search marketing trends for 2012.
SEOmoz takes a look at “grassroots” SEO.
HubSpot reports that Google+ status updates – both brand and personal – are now appearing in organic search results.
Search Engine Land posts a how-to on tracking Blekko in web analytics systems.
Ashely Zeckman posts Google Places optimization (“local SEO in five easy steps”) at Top Rank.
Social Media Marketing
Thirty industry professionals share their 2012 predictions on social media’s impact on businesses at Social Media Examiner.
Jeff Bullas posts 10 “key facts, stats, and findings” you should know about the state of social media in 2011.
Top Rank shows four examples how companies are using Twitter for B2C marketing.
SEOmoz devotes its end-of-year “Whiteboard Friday” presentation to using social media monitoring as an inbound marketing channel.
Brian Solis discusses going global by going local at his blog.
Finally, Lee Odden entertains the question of whether 2011 was the year that Facebook killed Google at Top Rank.
photo credit to smrisk