SEO Copywriting, Training, and Consulting

Understand How Your Brand Performs in Search and AI – And Position Your Content to Earn Rankings and AI Citations.

Start with a Visibility & Brand Clarity Review

Featured and Cited by Leading Marketing Publications

Success Works

Clarity Around Your Online Visibility Is Your Competitive Advantage — Especially as Search and AI Continue to Shift.

Even as search evolves, strong, well-positioned content still performs

I help business owners and professional writers create content that earns stronger rankings, builds trust, and gets cited in AI-powered search experiences.

What Clients Tell Me

“Heather is an amazing speaker at both in-person and online events. She consistently earns high scores from attendees for both her actionable content and engaging presentation style. That’s the reason I have invited Heather back over and over to speak at different industry events for many years.”

Kathy Bushman
Director, Event Content, Third Door Media

“Heather Lloyd-Martin is one of the top speakers in SEO. Especially those new to the industry, make it a point to attend a conference where she’s speaking”

David Mihm
Local SEO expert and co-founder, of Near Media

“Heather helps women rediscover their authentic voice and confidently communicate their knowledge online and in-person. Her innate empathy makes her an attentive listener, and her safe, vulnerable questioning skills foster women to discover their own insights. 

Heather works behind-the-scenes with women thought leaders around the world. Because her greatest joy is empowering others, she is like an invisible genius in the background of their success.

I feel so strongly about Heather’s expertise that I’ve granted her permission to build on my work, use some of my content, and introduce it to a new generation of women.”

Michael Grinder
The Father of Nonverbal Communication

“I really appreciated how structured and collaborative the process was. I felt involved without having to manage everything myself, and she was always communicative, receptive to feedback, and able to refine things in a way that made everything come together seamlessly.

The biggest difference now is that my website finally feels like me. I have a much clearer understanding of how I talk about my work, who I serve, and how to communicate that effectively.

If you’re on the fence, especially if your website doesn’t quite feel aligned or your messaging isn’t landing the way you want it to, I would absolutely recommend working with Heather.”

Katie Fogle
Rooted Accounting and CFO Servics

“Within weeks of Heather’s SEO changes, we saw an increase in traffic and phone calls. A month later, Google traffic was up by over 400%. Just as important, we understood why it worked and how to support it ourselves.”

Vanessa Fuss,
Affordable Estate Planning

“ The proof is in the results. Our team produces primarily leisure travel content, and last year our traffic more than doubled — during a pandemic that brought the travel industry to a standstill. Thanks to Heather’s coaching, we were ready to adapt and excel. If you’re in the market for an SEO copywriting trainer, hire Heather. She’s the absolute best person to help your team write more effective SEO copy.’’

Wayne Kilburn
Content & Creative, AAA Washington

“ Before working with Heather, I felt stuck, knowing what I wanted to say about my business but struggling to articulate my authentic self in a compelling way across my marketing avenues. Heather’s intake process and sharp questions were incredibly helpful, drawing out information I didn’t even think about. Now, my business storyline is authentic, cohesive, and flows in a way I never could have imagined, giving me the confidence to articulate my value proposition. I highly recommend Heather. She’s talented, easy to work with, and created spot-on copy—it was as if she was in my head! Thank you, Heather! ’’

Arin Wallington
Willamette Wellness Center

“ Before working with Heather, I felt stuck, knowing what I wanted to say about my business but struggling to articulate my authentic self in a compelling way across my marketing avenues. Heather’s intake process and sharp questions were incredibly helpful, drawing out information I didn’t even think about. Now, my business storyline is authentic, cohesive, and flows in a way I never could have imagined, giving me the confidence to articulate my value proposition. I highly recommend Heather. She’s talented, easy to work with, and created spot-on copy—it was as if she was in my head! Thank you, Heather! ’’

Courtney Vogelaar
Vogelaar Advising

Choose Your Starting Point

Business Owners + Marketing Teams

SEO Copywriting Training

Build a sustainable content process that supports visibility growth

Give your team the confidence to produce content that connects with ideal clients, earns Google visibility, and converts — even as search and AI continue to evolve.

Your team will know how to write pages that support rankings, conversions, and brand voice.

Learn More About SEO Copywriting Training
Professional Copywriters

Writers + Robots Community

A thinking community for experienced writers navigating AI.

Writers + Robots is a space for professional SEO copywriters to discover how to integrate AI into their workflow, learn today’s AI and SEO writing best practices, and strengthen how they position their expertise in a changing search landscape.

Members describe it as a grounded, supportive place to ask questions, compare approaches, and learn from other writers.

Learn More About Writers + Robots
Stay Oriented as Search and AI Continue to Shift

Get a steady perspective on what’s changing — and what still works

Get my thoughts twice a month in my Copywriting with Robots newsletter. You’ll understand what’s changing, what’s still the same, and what you can safely stop worrying about.

 

Join the Copywriting With Robots Newsletter
Success Works

About Heather Lloyd-Martin

Experience That Spans Every Major Search Shift

I’m Heather Lloyd-Martin — Forbes-recognized pioneer of SEO copywriting, with 25+ years of experience helping brands and writers earn rankings, trust, and AI citations.

Learn More About Me

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