Stop recommending impossible SEO content strategies

Stop Recommending Impossible SEO Content Strategies. Do This Instead.

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Years ago, I worked with a sales coach who insisted that I was…
SEO writing checklist

[Updated for 2021] 27-Point Checklist: How to Write for Google

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Are you writing your SEO content based on the latest best practice…

Bad Grammar or Broken HTML: Which Does Google Care about More?

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Imagine this... You're checking out a site that has two flashing,…

Unrelated Content: Why Writing About Shiny Things Won't Drive Links

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Have you ever worked with someone who had thousands of shiny…

Here's Why Google Positions Are Like 6-Pack Abs

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Imagine that you decide to make getting rock-hard, six-pack abs…

56 Questions to Ask Your New SEO Writing Client [Updated for 2021]

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[Heather's note: I originally wrote this post in 2011 and started…

10 Reality-Slap SEO Writing Tips for Awesome Results

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This blog post is a little different. Instead of focusing on…

Do Keywords In The URL Really Matter To SEO Writers?

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Once upon a time, I had a client who wanted to make her page…

Writing A Page Title? Quit Focusing On The Wrong Things

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Once upon a time, I worked with a client with a very specific…

Can You Optimize One Page When The Rest Of The Site Sucks?

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Raise your hand if this sounds familiar... A prospect (or boss)…