Unrelated Content: Why Writing About Shiny Things Won't Drive Links

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Have you ever worked with someone who had thousands of shiny…

Here's Why Google Positions Are Like 6-Pack Abs

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Imagine that you decide to make getting rock-hard, six-pack abs…

56 Questions to Ask Your New SEO Writing Client [Updated for 2021]

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[Heather's note: I originally wrote this post in 2011 and started…

10 Reality-Slap SEO Writing Tips for Awesome Results

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This blog post is a little different. Instead of focusing on…

Do Keywords In The URL Really Matter To SEO Writers?

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Once upon a time, I had a client who wanted to make her page…

Writing A Page Title? Quit Focusing On The Wrong Things

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Once upon a time, I worked with a client with a very specific…

Can You Optimize One Page When The Rest Of The Site Sucks?

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Raise your hand if this sounds familiar... A prospect (or boss)…

Google's Product Reviews Update -- Here's Why SEO Writers Should Pay Attention

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You want to know something that grinds my gears...well, used…

SEO Writers: Are You Making These 5 Common Mistakes?

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Once upon a time, I worked with a fantastic writer who wrote…
Why Google's page 2 is your friend

Here's Why Google's Page Two Is Your Friend

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I'm going to say something a bit controversial. Google's page…