I'm the Original Content Goblin — and I Have Some Thoughts

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"Hi, I'm Heather, and I'm the original content goblin." I…

25 Things I've Learned After 25 Years In SEO

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Wow, Google turned 25 last month. Thinking about this made…

Here's The BIG Problem I Have With Yearly Blogging Trend Reports

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Do you constantly feel guilty thinking that you should do more…

I Did the Scary Thing, and WOW!

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I decided to do something scary and counterintuitive last week.…

What if You Pay to Guest Post? Will Google Think It’s Spam?

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Once upon a time, guest posting could make your Google positions…

3 Ways to Harness That "Back to School" Energy And Make More Money

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Can you feel it? Vacation time is over, kids are in school,…

Here are 3 times you can safely ignore Google and write what you want

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Do you crave to write what you want – without worrying about…

Does pushing "delete" on old content boost your SEO?

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Have you ever had this feeling? You check out an old blog…

Should ChatGPT Set Your SEO Writing Strategy?

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My snarky side debated writing a one-word blog post this week,…

3 Ways To Protect Your Brand Now Before the New Google Launches

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Here's how to adjust your SEO content campaigns for the "new…