I’ve helped some amazing SEO writing clients over the years…

Here’s a sample of what folks have said about me.

Here’s a sample of what folks have said about me.

“The training that Success Works provided was excellent. SEO is critical in our industry and our challenge was to be able to pass on this information effectively to our clients. Heather was very effective in her review of our needs and objectives. Each session was carefully planned, organized and executed with key takeaways. As a result, with the knowledge we gained, we have been able to provide a higher degree of service to our clients. I would highly recommend Heather for your SEO training needs.”

Stewart WrightProduct Manager, LifeLearn Inc.

“There are many people who do speaking and training on search marketing, but Heather is one of the best. Her clear speaking style, with an emphasis on both what’s effective and what’s realistic in a business situation, is what differentiates her from the techno-speak that you usually get. On top of Heather’s experience and knowledge of search marketing and copywriting, she is a consummate professional who can be depended on to complete any engagement she takes on to your satisfaction. Plus, she’s fun, which is even better. I’ve worked with Heather on several speaking engagements, and would jump to do so again. Don’t miss your chance to work with her.”

Mike MoranDistinguished Engineer and Manager of ibm.com, Web Experience IBM

“Heather is simply a stellar consultant. Her insights across a number of different SEO and content marketing areas have been invaluable. In addition, I’ve found that she handles each task or project with a degree of professionalism and enthusiasm that can’t be matched.

In short, I highly and without reservation recommend Heather to anyone looking or SEO or content marketing help.”

Sean CampbellCEO, Cascade Insights

“When our editorial department was given an organic traffic goal for the first time in our web-based company’s 20-year history, we contacted Heather. Although we have an in-house SEO department, Heather was able to explain SEO in a way that was easy for our team of writers to understand. We appreciated her candor, her knowledge and her ability to break down best practices — and actually make them fun. We were also impressed by how well she researched our company, our brand and the goals of each.

Thanks to her full-day onsite training, we’ve got several new tools that will allow us to better preserve our current legacy rankings and create new content that’s more thoughtful and more relevant to our readers.”

Ashley KosciolekEditor, CruiseCritic.com (a TripAdvisor company)

“Working with Heather to develop our training sessions was a pleasure. She was able to customize our sessions to our specific needs and level of knowledge which made the training so much more productive. The sessions were energetic and interactive. Our team know has the ability to put our new SEO knowledge into action.”

Laurie JorgensenDirector, Marketing & Creative Services, College of DuPage

“I first worked with Heather in 2018. My company hired her to help us transform a traditional print magazine team into a high performing holistic content team. Our staff needed to learn SEO copywriting from the ground up. Fortunately, Heather has a talent for teaching traditional “analog” creatives about SEO in a way that is non-threatening and effective.

She taught our team that it is possible to write engaging editorial content that also achieves SEO goals. I was particularly impressed with Heather’s pre-training preparation. She took the time to meet with us to assess and define our specific needs. She was well prepared to teach our team members the skills that we needed them to learn. She used samples of our team’s actual work in the training sessions, illustrating how even small adjustments can make a big difference in page performance. And, she was there for us after the training, providing feedback on the team’s work as they developed.

The proof is in the results. Our team produces primarily leisure travel content. Last year our traffic more than doubled – during a pandemic that brought the travel industry to a standstill. Thanks to Heather’s coaching, we were ready to adapt and excel. If you’re in the market for an SEO copywriting coach, hire Heather. She is the absolute best person to help your team learn how to write more effective SEO copy.”

Wayne KilburnContent and Creative, AAA Washington

“We have re-written most of our current pages. We did a 2nd rewrite this year (tweak) and will relaunch our site in August with copy and design changes. In a year’s time, through our first re-write we increased organic search from 6% of all visits, to 27% of all visits. This is according to Google analytics. The in-house training class with you really paid off.”

Mary StraussVP Marketing, Mainline Information Systems

“I’ve had the pleasure of working with Heather Lloyd-Martin—as both a presenter and a teacher. Heather is outstanding on all levels. She’s passionate, dynamic, and knowledgeable beyond words.”

Julie OblanderOnline Education Manager, F+W Media/Writer’s Digest

“Heather and her team at SuccessWorks have been instrumental in helping our company develop SEO copy for our new website as well as several of our marketing collateral pieces. They are so easy to work with from start to finish and really took the time to understand our company and products. The result was effective copy that both conveyed the key information we needed to share with our customers in a voice that represented Wolfe. Heather has also been an amazing resource when it comes to SEO tips and best practices and she is always offering up great ideas to help us promote our company and improve SEO. We will definitely be using SuccessWorks for future projects.”

Terry RendallInternet Marketing Director, Wolfe Internet Services

“If you’re looking for smart, enthusiastic and creatively talented in the copywriting and content strategy business, then look no further than Heather Lloyd-Martin. Whether she’s programming events for the national DMA or educating a huge crowd at a search engine marketing conference, Heather “tells it like it is” and I highly recommend her for consulting and public speaking.”

Lee OddenCEO, TopRank Online Marketing

“Thank you, again, for talking to me yesterday. For the first time in months, I actually feel re-energized and hopeful about the direction of my business. You really cleared up a lot of the “head trash” and questions I had about where I was going. I am still processing our conversation (and reviewing my notes), but I am feeling pretty darn good! Thanks!”

Tess WittlerPresident, Tess Wittler Copywriting

“I engaged Heather and her team to write SEO friendly copy for 100+ pages on my directory website. After a few months, my sales reps started noticing higher search ranking for many of these pages. The higher rankings have made it easier for the reps to sell advertising and generate revenue for the website. I highly recommend Heather and her team.”

Ron SpinnerPublisher

“Working with Heather and the SEO copywriting team at SuccessWorks has been a pleasure! The team consistently produced outstanding content for our site that was well-optimized for search engine visibility. Her team’s expertise and organization were highly admired. Any time we had an urgent request or copy concern, the team was happy to oblige. If you are in need of a professional writing service that is easy to work with and can deliver SEO-friendly content in a timely manner, I would highly recommend SuccessWorks to do the job!”

Ana TaneySEO and Social Media Manager, FYI Direct

“DEMCO has recently launched multiple product landing pages. I believe a large part of the success of these pages (an average of 27% lift!) was due to the work and advice from Heather Lloyd-Martin and her company, SuccessWorks. Heather was very friendly, knowledgeable and easy to work with, and helped keep our project on track. The training that we did as part of our engagement was very useful, and we are starting to write some of our own SEO copy now. I highly recommend Heather and her company for the success of your own web site!”

Pete WilliamsMedia Service Manager, DEMCO

“Heather helped us capture and articulate for our website the essence and dynamics of Ambit Electronics. Her enthusiasm and effervescent personality came through in the presentation of our website. Heather’s expertise in SEO writing has been an immeasurable help to us, in driving business to our website. I highly recommend Heather and her Team.”

Daniel OkolikaPresident, Ambit Electronics

“Thank you very much for your help with my website! I’m really pleased with how it looks and my search rankings are fantastic. You were great to work with and I’ll be sending several people your way that have been considering making their own sites.”

Benjamin D. KozowerMD Assistant Professor of Surgery, University of Virginia

“Thanks so much for your jam-packed SEO copywriting course. As you might have seen in the comments, people wished that it had been twice as long and I don’t blame them. You mix tons of practical advice with an enthusiastic and charming presentation style and I was very glad that you agreed to contribute to our course.”

Matthew T. GrantManaging Editor, MarketingProfs

“It was my pleasure to work with Heather on numerous Direct Marketing Association Conferences. Heather is undoubtedly an expert in the area of Search Engine Marketing. For several years Heather has been a major contributor of her time and expertise to the DM Days New York and DMA annual conferences. Heather has pioneered the Search Engine Labs at these events which have proven to be an invaluable segment. Heather’s great personality and her ability to keep her audience engaged and informed with real world techniques make her an excellent addition to any event. I highly recommend Heather as a speaker.”

Sherry RobinsonProject Associate / Events Coordinator, Direct Marketing Association

“If you want to learn what really works in today’s search engine optimization world, look no further than Heather Lloyd-Martin of Success Works. Whether you are a business looking for a fantastic speaker, or a writer trying to learn SEO, Heather gives you the important information necessary to help skyrocket your Website to the top of the search engines. With Heather’s bubbly personality and extensive experience, you’ll have fun learning the science of SEO and increase your customer base fast.”

Melanie RembrandtCEO, Rembrandt Communications

“Heather is a thought leader in the copywriting field. The way she teaches expands far beyond just how to write good copy, but into how to develop a solid content marketing plan for your business. Anyone who is serious about becoming a copywriter or marketing their content online needs to hear what she has to say. Heather and I have worked together on numerous occasions with multiple clients and the strategy and expertise she brings to the table is invaluable.”

Kenny HyderFounder, Rockstar Consultants

“Heather is a dynamic speaker and a seasoned educational professional. I have worked directly with Heather at many Interactive Marketing events where she participates on expert panels and leads interactive training sessions. She is professional, enthusiastic, helpful and extremely knowledgeable.”

Patricia HurshFounder, SmartSearch Marketing

“Heather has always impressed me with her marketing know-how and rational approach to things. She is also a brilliant speaker, and I recommend you catch her at an industry conference if you get the chance. It’s her creative thinking and copy writing abilities that make her an outstanding business partner and search marketing vendor.

The thing I recall most about Heather is that she can move quick, and she can instantly think of great ideas for whatever she’s involved with. For example, she developed HTML language skills and immediately applied them for use with Google in the form of controlling their snippet technology. That moment has lasted for years. That idea is completely relevant today. People only now imitate what Heather originated back in 2002. Heather can give you that leading-edge thinking.”

Detlef JohnsonTechnologist, Internet Marketing Ninjas

“Simply put Heather rocks! She is brilliant, fun, creative and she knows her stuff. She did consulting/training with my staff and was not only a joy to work with, she was full of knowledge. Well worth every penny. She also edited writing by some of my staff back in the day. I whole-heartedly recommend Heather as a trainer and as a writer.”

Jennifer HorowitzDirector of Marketing, EcomBuffet.com, LLC

“I have hired Heather multiple times to produce web / sales copy. The final product is geared for conversion and includes strong foundation for organic search. Not only is her work top notch, she is easy to work with and brings new ideas to the project. I highly recommend working with her.”

Graeme McLaughlinHead of Marketing at EVELO Electric Bicycles

“Heather provided a daylong training session to help prepare my content team to take a strategic and measurable approach to rewriting our company website. She took time to understand our unique context and tailored the training specifically to our needs. She backed up all her advice with insights gained from her experience and connections with thought leaders in SEO and keyword research. She also paired the SEO information with up-to-date research on how people interact with websites and online content.

Throughout the process, Heather was excellent to work with—responsive, smart, professional, and incredibly positive. It was one of the best training sessions I’ve taken across a 15+year career in communications, and feedback from our other attendees was equally enthusiastic.”

Anna WeaverContent Strategist (Publishing Company)

“Heather is one of the best speakers, teachers, and motivators I know! My company has hired her many times to teach new copywriters how to embrace SEO writing. She makes geeky SEO training fun and easy to understand. Best of all, with her guidance, SEO becomes simple to implement so you can generate results.

What’s great about Heather is that she’s the real deal, in the trenches every day following and applying the latest SEO rules and Google changes. She has a sunny, upbeat energy that makes everyone feel, ‘I can do this!’ I highly recommend Heather for any kind of SEO/web-success training or speaking.”

Pam FosterLearning Chief, AWAI

“I had the pleasure of attending one of Heather’s seminars a few years ago and was impressed with her knowledge of SEO-focused content creation and her lively, engaging, and upbeat presentation. So, when it came time for our editors to be coached in SEO, I knew Heather was the only one to turn to.

We hired her to present a series of four seminars to our print-focused editorial team, which was transitioning to a digital-first content strategy. Heather faced some challenges with us: Many on the team were new to SEO and didn’t know how to use it to create articles. And, our webinars were remote because of the pandemic.

Even through the video screen, Heather was reassuring and understanding of the challenges the editors faced and their concerns. With PowerPoints and real-time demonstrations, she clearly explained how SEO works, how to do research without expensive platforms, and offered a road map for editors to follow to go from story idea to SEO-focused assignment. As important, she reassured our editorial team that the quality of the content is a critical factor when creating digital content. As our team moves forward with creating more digital stories, I am grateful for Heather’s excellent guidance.”

Vani RangacharDigital Content Specialist, AAA Southern California