The SEO Writers' Guide to Google Algorithm Updates

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You hear a lot about Google algorithm updates. But what are they…

Should Freelance Writers Sign Non-Compete Agreements?

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So... I lost a consulting job last week -- and how it happened…

Are Outgoing Links Good for SEO?

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An interesting news item just hit the streets — and of course,…

Writing Conversational Content? Don't Flush Away Keyphrase Research

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Let's get this out of the way first: Tushy's site copy makes…
Focusing on Google like high school relationship

Why Focusing On Google Is Like My High School Relationship

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Once upon a time, my life revolved around my high-school boyfriend. Looking…
Stop recommending impossible SEO content strategies

Stop Recommending Impossible SEO Content Strategies. Do This Instead.

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Years ago, I worked with a sales coach who insisted that I was…
SEO Writing Checklist

[Updated for 2021] 27-Point Checklist: How to Write for Google

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Are you writing your SEO content based on the latest best practice…

Bad Grammar or Broken HTML: Which Does Google Care about More?

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Imagine this... You're checking out a site that has two flashing,…

Unrelated Content: Why Writing About Shiny Things Won't Drive Links

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Have you ever worked with someone who had thousands of shiny…

Here's Why Google Positions Are Like 6-Pack Abs

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Imagine that you decide to make getting rock-hard, six-pack abs…