I Teach Companies How to Create Content That Supports Visibility, Trust, and Conversions.
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For 25+ Years, My Work Has Shaped How SEO Copywriting and Content Support Visibility and Sales Across Changing Search Landscapes.
As SEO took shape in the late 1990s, I showed how a site’s content — its language, structure, and intent — could be optimized for search and drive real business results. This work became the foundation of SEO copywriting, which has now become a multi-million-dollar industry.
As the field evolved, I shared SEO copywriting best practices worldwide, teaching marketers, writers, and business leaders how to write sales and informational content that positions, converts, and stands the test of time.
I’ve presented at hundreds of events worldwide, including Direct Marketing Association conferences (where I served as Chair of the DMA’s Search Marketing Council), SMX Advanced, MarketingProfs, and yes — even a dive bar in Portland, Oregon.
My work has been cited in books and industry publications focused on search, content marketing, and digital strategy. I’m also a LinkedIn Learning instructor, teaching B2B SEO copywriting.
Beyond speaking and teaching, I’ve worked with Fortune 50 companies, search engines, universities, and organizations, including AAA, Cruise Critic, NBCi, See’s Candies, Dairyland Insurance, RTI International, and Tektronix.
Copywriters Have Always Been at the Heart of My Work.
My SEO Copywriting Certification trained hundreds of professional writers and in-house marketing teams, including teams from Papyrus, Dow Jones, Marriott, NBCi, and even the Royal Canadian Air Force.
That mission continues through Writers + Robots, a community for experienced copywriters who want to understand how AI is reshaping search, content, and visibility — without abandoning craft, judgment, or quality.
And yes, I still talk about SEO copywriting — with an AI twist.
From SEO Copywriting to AI Search.
Forbes called Heather Lloyd-Martin the pioneer of SEO copywriting.
Today, I help businesses and professional writers make clear, confident decisions about search visibility in an AI-driven landscape by building reader-focused content that ranks on Google and earns citations in AI search.
Most of my work starts with helping people see that they’re not behind — they just need clearer alignment. For many of my clients, that means better brand messaging, stronger Google visibility, and clarity around how to streamline their workflow and repurpose content.
Locally, I work with service-based businesses including Willamette Wellness Center, Affordable Estate Planning, and Changing Places, helping them clarify their messaging, strengthen visibility, and attract the right clients. In nearly every case, the work begins with one focused conversation — not a sweeping overhaul.
Outside of work, you’ll often find me at a West Linn coffee shop, a Lake Oswego Chamber networking meeting as an LO Tech Connect Ambassador, volunteering for parkrun, or kayaking the Tualatin River with my husband.
If You’re Thinking About Improving Your Visibility
Or just want an experienced perspective on search, content, and AI — I’d love to hear what you’re working on.