Dubbed the “pioneer of SEO copywriting” by Forbes, I’ve spent my career helping digital writers blend traditional copywriting skills with cutting-edge SEO technology.
And now, in today’s SEO and AI-assisted world, my focus has shifted to using AI as a secret weapon for enhanced content creation, ideation, and data-gathering.
Over my wild and wonderful career, I’ve worked with search engines, Fortune 50 companies, and B2C and B2B teams, helping them craft authoritative and engaging content that drives traffic and revenue.
Training digital writers is my passion, and I’ve presented at hundreds of conferences and developed white-label SEO content training programs. I’m even an instructor for LinkedIn Learning.
Was I an AI hater when ChatGPT burst on the scene? Yes. Today, I’ve integrated AI tools into almost every part of my process – and I’ve seen how a little AI knowledge can help writers (and non-writers) develop quality content faster – as long as AI tools are used for brainstorming and not the final draft.
When your time = money and every second counts, AI can provide you with that extra productivity bump only previously accessible by drinking lots of coffee, working more hours, or hiring additional staff.
Is your company AI writing-curious and want to implement things the right way? Let’s chat — contact me.
“Heather is simply a stellar consultant. Her insights across a number of different SEO and content marketing areas have been invaluable. I highly and without reservation recommend Heather to anyone looking for SEO or content marketing help.”
