AI + SEO Copywriting Training That Boosts Your Visibility and Turns Content Into Revenue.
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SEO Copywriting Training Built for Today’s Search Landscape
Learn how content structure, search intent, and AI visibility work together
You’re already investing time and budget into sales pages and blog posts because you understand that strong content supports your revenue.
What’s frustrating is when your hard work doesn’t translate into positioning. Core pages don’t surface for the terms you care about. Your blog content isn’t gaining traction. AI summaries reference competitors even when your expertise is stronger.
For many teams — especially smaller, service-based businesses — the issue isn’t writing more content. It’s understanding how to make it work harder for you and learn how to write content that drives visibility and sales.
How I Train Teams to Write Content that Positions and Converts
A customized working session focused on improving your content performance
In a focused training session, I’ll walk your team through where your positioning is breaking down, how to structure service and sales pages for maximum conversions, and how to gain Google positions and AI citations.
I also show your team how to build streamlined AI-assisted workflows with thoughtful editorial oversight — increasing efficiency without flattening your brand voice or authority.
The goal isn’t more content, faster. It’s content that positions, earns citations, and supports revenue — backed by a process your team can confidently sustain.
SEO Copywriting and Online Visibility Training for Solopreneurs and Teams
Customized training for teams of any size
I’ve helped small one- or two-person teams, as well as hundreds of live and streaming audience members. Over the years, my clients have included a news organization, B2B SaaS firms, industrial manufacturers, insurance companies, publishers, and higher education teams.
Whether the group size is intimate or large, the work stays focused on what moves the needle.
What Clients Tell Me
“Heather helps women rediscover their authentic voice and confidently communicate their knowledge online and in-person. Her innate empathy makes her an attentive listener, and her safe, vulnerable questioning skills foster women to discover their own insights.
Heather works behind-the-scenes with women thought leaders around the world. Because her greatest joy is empowering others, she is like an invisible genius in the background of their success.
I feel so strongly about Heather’s expertise that I’ve granted her permission to build on my work, use some of my content, and introduce it to a new generation of women.”
“I really appreciated how structured and collaborative the process was. I felt involved without having to manage everything myself, and she was always communicative, receptive to feedback, and able to refine things in a way that made everything come together seamlessly.
The biggest difference now is that my website finally feels like me. I have a much clearer understanding of how I talk about my work, who I serve, and how to communicate that effectively.
If you’re on the fence, especially if your website doesn’t quite feel aligned or your messaging isn’t landing the way you want it to, I would absolutely recommend working with Heather.”
“Within weeks of Heather’s SEO changes, we saw an increase in traffic and phone calls. A month later, Google traffic was up by over 400%. Just as important, we understood why it worked and how to support it ourselves.”
“The proof is in the results. Our team produces primarily leisure travel content, and last year our traffic more than doubled — during a pandemic that brought the travel industry to a standstill. Thanks to Heather’s coaching, we were ready to adapt and excel. If you’re in the market for an SEO copywriting trainer, hire Heather. She’s the absolute best person to help your team write more effective SEO copy.’’
“We partnered with Heather at SEO SuccessWorks, and the results have honestly been incredible. In just six months, our website traffic grew by 109%, and we’ve seen a noticeable increase in our overall search visibility. Heather helped us strengthen our SEO across the site and rewrote several key pages—especially our EMDR and IFS therapy pages—which are now ranking in the top 3 search results for those services. We were not positioning on those terms prior to working with Heather.”
“ Before working with Heather, I felt stuck, knowing what I wanted to say about my business but struggling to articulate my authentic self in a compelling way across my marketing avenues. Heather’s intake process and sharp questions were incredibly helpful, drawing out information I didn’t even think about. Now, my business storyline is authentic, cohesive, and flows in a way I never could have imagined, giving me the confidence to articulate my value proposition. I highly recommend Heather. She’s talented, easy to work with, and created spot-on copy—it was as if she was in my head! Thank you, Heather! ’’
Serving the Portland Area and National Companies
Flexible SEO copywriting training formats based on your location, team size, and goals
For Portland-area businesses, we would spend a single, two-hour working session outlining actionable ways to improve your content and teaching you how to make the changes yourself. The goal is practical clarity you can act on immediately.
Larger teams may benefit from a full or multi-day training that aligns their content strategy, search intent, and AI integration across departments. This can be online or onsite.
In every case, the objective is the same: stronger positioning and a clearer return on your content investment – without overhauling your site.
Ready to strengthen your online visibility? Let’s talk