Strategic SEO & Website Visibility Consulting

Find Out What’s Keeping Your Site From Bringing in More Leads

Start With a Visibility and Brand Clarity Review

Strategic Online Visibility and SEO Consulting That Turns Your Expertise Into Qualified Inquiries

I help Lake Oswego, West Linn, and Portland-area businesses improve their visibility in Google and AI-driven search

You don’t need more marketing ideas. You need to know whether your website’s content is helping you attract your perfect local or national clients — or if it’s holding you back.

Most of the business owners who come to me aren’t beginners. They’ve invested in their sites. They’ve worked with designers. Some have hired SEO companies. Many have experimented with AI.

What’s often missing is clear, strategic guidance that aligns your content, messaging, SEO, and AI visibility — so your strongest services attract the right people.

The Visibility Questions I Hear From Business Owners Every Week

Why aren’t local clients finding me through my site?

How can my blog posts show up better in Google search results?

How can I make my messaging sound like me?

Should I be doing more for AI search?

The good news? Most visibility issues become simple to solve once you know where to focus — and I can help you identify what matters most.

Imagine Not Stressing Over Your SEO Anymore

When you know what matters, you stop chasing what doesn’t

I love helping my clients reduce their SEO anxiety by finding simple, time-saving solutions that boost their visibility without increasing their workflow. You don’t need to react to every new tactic or trend. Instead, I can show you practical data-informed tactics that move the Google and AI search needle.

After all, every month that your strongest pages don’t surface—or your copy doesn’t convert—you’re losing opportunities you never see. If SEO overwhelms you, and you need a trusted partner to take it off your plate, I can help.

Clear, Practical SEO Guidance — Grounded in What Works Today

Experience across algorithms, platforms, and AI-driven search

I’ve worked in search since the early 90s and have seen every major shift — from early algorithm updates to mobile-first indexing to today’s AI-driven summaries. Forbes even called me “the pioneer of SEO copywriting.” Learn more about me.

What still matters is quality SEO copywriting that builds trust, demonstrates expertise, and makes it easy for your perfect-fit clients to take action.

Google’s own guidance continues to reinforce what strong SEO copywriting has prioritized for years: useful, experience-driven content that helps real people make decisions.

Want to see how your site stacks up?

Most engagements begin with a Visibility & Brand Clarity Review.

Contact Me to Schedule

What the Visibility & Brand Clarity Review Includes

An in-depth strategic review of your SEO, local visibility, and AI search presence.

First, I review how your site is performing in Google search, local results, and AI-driven summaries, and evaluate your Google Business Profile. I also assess how your services are structured, whether your messaging reflects your expertise, and whether your visibility aligns with the work you want more of — or the work you’ve outgrown.

Then we meet for a focused 60-minute session, via Zoom or in West Linn.

By the end of that conversation, you’ll see a clear path forward. You’ll understand what’s working, what’s wasting your time, and which adjustments will have the greatest impact — without overhauling everything or chasing trends that won’t help you.

You’ll go from being SEO stressed to feeling clear, confident, and back in control of your visibility.

What Clients Tell Me

“Heather is an amazing speaker at both in-person and online events. She consistently earns high scores from attendees for both her actionable content and engaging presentation style. That’s the reason I have invited Heather back over and over to speak at different industry events for many years.”

Kathy Bushman
Director, Event Content, Third Door Media

“Heather Lloyd-Martin is one of the top speakers in SEO. Especially those new to the industry, make it a point to attend a conference where she’s speaking”

David Mihm
Local SEO expert and co-founder, of Near Media

“Heather helps women rediscover their authentic voice and confidently communicate their knowledge online and in-person. Her innate empathy makes her an attentive listener, and her safe, vulnerable questioning skills foster women to discover their own insights. 

Heather works behind-the-scenes with women thought leaders around the world. Because her greatest joy is empowering others, she is like an invisible genius in the background of their success.

I feel so strongly about Heather’s expertise that I’ve granted her permission to build on my work, use some of my content, and introduce it to a new generation of women.”

Michael Grinder
The Father of Nonverbal Communication

“I really appreciated how structured and collaborative the process was. I felt involved without having to manage everything myself, and she was always communicative, receptive to feedback, and able to refine things in a way that made everything come together seamlessly.

The biggest difference now is that my website finally feels like me. I have a much clearer understanding of how I talk about my work, who I serve, and how to communicate that effectively.

If you’re on the fence, especially if your website doesn’t quite feel aligned or your messaging isn’t landing the way you want it to, I would absolutely recommend working with Heather.”

Katie Fogle
Rooted Accounting and CFO Servics

“Within weeks of Heather’s SEO changes, we saw an increase in traffic and phone calls. A month later, Google traffic was up by over 400%. Just as important, we understood why it worked and how to support it ourselves.”

Vanessa Fuss,
Affordable Estate Planning

“The proof is in the results. Our team produces primarily leisure travel content, and last year our traffic more than doubled — during a pandemic that brought the travel industry to a standstill. Thanks to Heather’s coaching, we were ready to adapt and excel. If you’re in the market for an SEO copywriting trainer, hire Heather. She’s the absolute best person to help your team write more effective SEO copy.’’

Wayne Kilburn
Content & Creative, AAA Washington

“We partnered with Heather at SEO SuccessWorks, and the results have honestly been incredible. In just six months, our website traffic grew by 109%, and we’ve seen a noticeable increase in our overall search visibility. Heather helped us strengthen our SEO across the site and rewrote several key pages—especially our EMDR and IFS therapy pages—which are now ranking in the top 3 search results for those services. We were not positioning on those terms prior to working with Heather.”

Arin Wallington
Willamette Wellness Center

“ Before working with Heather, I felt stuck, knowing what I wanted to say about my business but struggling to articulate my authentic self in a compelling way across my marketing avenues. Heather’s intake process and sharp questions were incredibly helpful, drawing out information I didn’t even think about. Now, my business storyline is authentic, cohesive, and flows in a way I never could have imagined, giving me the confidence to articulate my value proposition. I highly recommend Heather. She’s talented, easy to work with, and created spot-on copy—it was as if she was in my head! Thank you, Heather! ’’

Courtney Vogelaar
Vogelaar Advising

You’ll Know Exactly Where Your Site Visibility and Brand Messaging Stand

A focused SEO consulting engagement designed for clarity and action

This is a contained, focused engagement — not an open-ended project.

You’ll leave with clarity, priorities, and a calm understanding of what’s worth addressing now (and what isn’t).

Some businesses take that clarity and implement it internally. Others prefer to continue working with me — refining your pages, strengthening evaluate your Google Business Profile, and aligning your content with local search and AI-driven visibility.

I also offer training for you (and your team, if applicable) so the content you create moving forward stays focused on your reader, supports search visibility, and turns traffic into inquiries.

Either way, you don’t have to navigate this alone anymore. And your site can finally start doing its job.

Visibility & Brand Clarity Review

$395

Understand exactly what’s helping or hurting your SEO, local visibility, and AI search presence — and what to do next.

Contact Me to Schedule

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