SEO Copywriting Success Summit

Hands-on SEO writing training for writers who love content

October 26th, 2016
Edmonds Harbor Inn, Edmonds WA

Best rate expires October 16, 2016

Receive a free guest pass with every paid admission!

Imagine writing top-shelf content that clicks with your readers, converts like crazy – and is seen everywhere in Google. You can. And I can help.

Maybe you’ve dabbled in SEO content development, but you don’t feel like you have your process completely dialed-in. Or maybe, you’ve felt SEO writing was too geeky, too technical and not fun to write.

I’ll teach you how to transform your sparkling content into top-positioning Google-gold! Plus, I’ll make learning about SEO writing fun (because SEO writing is fun. Really!)

On October 26, 2016. I’ll share my SEO secrets with you and a small group (less than 20) of other talented writers. The intimate training format gives you a safe space to ask your most challenging questions, get hands-on help and meet other SEO writers just like you.

If you’re looking for writing feedback and help with anything SEO-related, this is the seminar for you.

Before the event, I’ll touch base with each one of you and discover exactly what you want to learn. From there, I’ll create a presentation that covers the SEO writing basics – plus, takes the training one step beyond. It’s like a customized training without the expense!

What’s covered? A lot!

Here are some of the things we’ll discuss during the training. There will be plenty of time for Q & A, site evaluations, and copy checks.

  • How to uncover hidden traffic-boosting keyphrases with micro-moments
  • How to figure out the best word count for your content
  • Three places where your content should always contain keyphrases
  • Six steps to a robust keyphrase research strategy
  • Fun ways to find sizzling topic ideas
  • Ways to weave storytelling into your content (yes, even for boring topics!)
  • How to get inside your customers’ heads and learn exactly what they need to read.
  • How the Google snippet trick can help drive amazing search traffic
  • Sales-writing formulas that work in today’s web writing world.
  • Tips for creating powerful Titles and descriptions that scream “click me” on the search engine results page.
  • How to stay sane with a smart SEO writing process


  • All attendees receive a free guest pass — bring a friend, team member or colleague.
  • The help doesn’t stop when the seminar ends! I’ll run a follow-up training call after the workshop where you can ask your questions live!
  • Want your Certification in SEO copywriting? Seminar participants receive a very exclusive discount on the SEO Copywriting Certification training  (contact me for the details.)
  • All attendees receive a free month’s subscription to SEMRush (a $69.95 value.)

Won’t you join me this October 26, 2016? Bring your laptop, your questions and your trickiest challenges. I’m ready to roll up my sleeves and help. Sign up before October 19th to snag the early bird rate!

Edmonds Ferry at SunsetImage Credit: Michael Matti

About the venue:

Edmonds, WA is about 20 minutes north of Seattle, smack-dab on the Puget Sound. Within a five-minute walk of the conference venue, you’ll be able to gaze at the water, watch the Kingston Ferry lazily cross the Sound and hear sea lions barking in the background.

There are three restaurants within a 5-minute walk. If you walk another five minutes, you’ll find a plethora of cozy cafes, restaurants and small, local shops. The venue has free parking, and there are plenty of spots. Rooms are available for out-of-town guests.

“The pioneer of SEO copywriting.”


Thanks to her full-day onsite training, we’ve got several new tools that will allow us to better preserve our current legacy rankings and create new content that’s more thoughtful and more relevant to our readers. — Ashley Kosciolek | Editor,

“Heather’s training was one of the best training sessions I’ve taken across a 15+year career in communications, and feedback from our other attendees was equally enthusiastic.” — Anna | Marketing Communications Manager