SEO Copywriting Certification training course syllabus

Discover the step-by-step process Master SEO copywriters go through to create highly targeted copy that crushes the competition. You’ll learn how to research your local and national competition online, figure out the hottest trends relating to your business, develop a SWOT analysis (strengths, weaknesses, opportunities and threats,) and how to expertly position your company.

Who is your “perfect” client – and how do they think, research and buy? What are your unique features – and how do you translate those into hard-hitting benefits? You’ll discover how to develop a customer persona, boost your benefit statements and create targeted messaging that will make your customers want to take action – right now!

Take the guesswork out of keyphrase research! You’ll discover how keyphrases relate to your unique buy cycle, how to build a keyphrase seed list, how to capitalize on keyphrase trends and various fun (and free) ways you can find the best keyphrases for your site.

Wondering what to do with your keyphrase seed list? This lesson demonstrates how you choose the best keyphrases for every page on your site. You’ll learn about the evolution of a keyphrase list, how to overlap keyphrases and how to develop a tightly-focused sitewide keyphrase strategy.

Wondering how to write top-converting copy that can gain great search engine rankings. This lesson outlines the step-by-step process Master SEO copywriters use when they sit down to write high ranking copy. You’ll learn the truth about keyphrase density, where to really place your keyphrases and the most important pages that you should start writing right now!

Discover how you can transform your existing articles, FAQ pages, blog posts and more into powerful, top-positioned pages. You’ll learn step-by-step keyphrase editing instructions, how to use the Secret Google Trick for higher conversion rates and how to create a top-positioning Title that screams “click me” from the search engine results page

Why settle for a few top positioning keyphrases when you can build content – and gain rankings – for hundreds more? You’ll discover how to create compelling articles, FAQ pages and more that will help you capture clicks across the buy cycle.

Measuring your SEO copywriting success is more than just checking your keyphrase rankings. Discover the various ways you can measure your success, test your copy for effectiveness and further improve upon your SEO copywriting campaign! We’ll discuss easy ways to improve your site copy using Google’s free tools such as Search Console, Google Analytics and Website Optimizer.