The Business Case for SEO Content Development
Turn Words into Action
Heather Lloyd-Martin, SuccessWorks
Ulli Muenker, BusinessWeek
What We’ll Discuss Today
- SEO content through the sales cycle
- Why build content – AmsterdamEscape case study
- Why focus on content – BusinessWeek case study
- In-house or outsource
- Justifying the budget
SuccessWorks Overview
- Pioneers in SEO content since 1999
- Train clients in SEO copywriting best practices
- Develop strategy, new content, and edited content
- Founders of SEOcopywriting.com