Transform Your SEO Content Creation with ChatGPT and Claude
“Will Google penalize content partially created with AI writing tools?”
“How can we ethically integrate generative AI tools into our workflow without damaging our brand — or making our prospects click “delete” on our content?
Sound familiar?
Sure, writing with the help of generative AI tools like ChatGPT and Claude can save your company time. Research shows one-third of teams save over 40 minutes per week with AI content tools.
But here’s the real question:
How do you use AI tools to ethically write content like newsletters, case studies, and blog posts that sound like YOU and showcase your expertise?
I can help.
For over two decades, I’ve helped teams create authoritative content that ranks and resonates. Today, I’m showing teams like yours how to harness the time-saving aspect of generative AI — while effortlessly connecting with your reader, maintaining your authority and gaining search positions (yes, even in AI Overviews.)
Because you can have the best of both worlds – improved workflows with AI, and quality content your readers (and Google) love.
Plus, you can learn how to do it in a fun, interactive session.
Choose your AI SEO writing workshop experience
Strategic AI Writing Workshop (3 Hours)
Perfect for teams that want comprehensive, hands-on training.
Marketing directors and content managers juggling quality expectations with tight deadlines.
Business owners seeking to improve online visibility.
Thought leaders with a robust content library who want to repurpose existing content.
What You’ll Learn
You’ll learn to craft AI-enhanced service pages, case studies, and website copy that showcases E-E-A-T and clicks with your reader across the buy cycle.
In this focused, three-hour online session, you’ll work hands-on with your company’s content while learning how to:
Create compelling service pages that showcase true expertise while targeting key search terms.
Develop case studies that highlight real results and support your SEO strategy.
Structure website copy that satisfies both search engines and sophisticated B2B buyers.
Develop customer personas against which you can test your content.
Create a writer’s profile, helping Claude or ChatGPT write in YOUR brand voice (and sound amazing!)
You’ll receive real-time feedback, custom AI prompts, and SEO optimization templates you can implement immediately.
Why learn AI SEO writing from Heather Lloyd-Martin?
I’m so glad you asked. Public speaking is my happy place.
As a 25+ year public speaker, my focus is giving each audience member personalized attention and ensuring your team walks away with one “aha” lightbulb moment.
I’ve trained small agency teams, insurance companies, publishers, B2B companies — and worked with companies worldwide.
My practical, no-nonsense approach comes from decades of hands-on experience helping companies like yours write standout content that’s easily discoverable across platforms. I can share where AI can help your writers enhance their creativity and save time.
“Even through the video screen, Heather was reassuring and understanding of the editor’s challenges and concerns. As important, she reassured our editorial team that content quality is a critical factor when creating digital content. I am grateful for Heather’s excellent guidance.”
– Vani Rangachar Digital Content Specialist, AAA Southern California
AI SEO writing training FAQs
Do team members need to understand AI prompts before taking the writing training?
No. This training is ideal for people with beginner-to-intermediate familiarity with Claude or ChatGPT, and want to improve their skills.
Will AI replace our writers?
Not at all. The magic happens when you blend a writer’s storytelling and sentence-structure expertise with AI insights. You’ll learn to use AI efficiently – without feeling like you’re compromising quality.
Do the workshops discuss using AI to write content without human intervention.
Your writers still have an important part to play. The AI writing magic happens when you can blend a writer’s storytelling and sentence-structure smarts with AI insights. That’s why I teach writers how to use generative AI efficiently — without feeling like they’re selling their souls.
What types of content should NOT be created with the help of AI?
I’ll show you where AI can help and where it might hurt your credibility. You’ll get clear guidelines for making smart decisions about AI usage in your content strategy.
How do we blend AI content with SME (Subject Matter Expert) input?
During the 3-hour training, I’ll discuss workflows for incorporating expert insights while using AI to scale content production. We’ll cover interview techniques and content frameworks that maximize both efficiency and expertise.
How long does it typically take to implement these strategies?
Most teams start seeing efficiency gains within the first week. I’ll share a realistic implementation timeline and help you prioritize which strategies to implement first.
What is the cost?
Prices are per-person with a minimum training fee. Not-for-profits receive lower rates. Please contact me for details.
What about in-person trainings?
If your offices are within two hours of West Linn, Oregon, I can bring the training to you. Contact me for available dates.
