Have you ever bought a cheap fast-fashion shirt, knowing it wouldn’t last? It looks fine online. It fills an immediate need. Ordering feels quick and easy. And then, your shirt arrives. It twists after one wash. It never quite fits right. You shove it to the back of your closet. Eventually, you feel a little…
Is your company wondering if chasing after AI Overviews is worth it? Consider these things… Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews now appear in 47% of search results and dominate 73.6% of long-tail searches. For content creators, this presents both a…
Does it feel like it’s cheating if you use AI tools to help write content? I used to feel the same way. Here’s what changed my mind. Yup, we’ve all been there! Here are six reasons your AI-generated content sounds dull—and what you can do to make it shine. You’ve accidentally copied someone’s content. Here’s…
Does it feel like it’s cheating if you use AI tools to help write content? I used to feel the same way. Here’s what changed my mind. “If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed my content…
Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Reviews Can Teach You Competitor reviews reveal what frustrates customers, what they love, and—most importantly—what they wish a business would do differently. It’s like a hidden window into your prospects’ brains, giving you valuable insight into how they…
What if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely the benefit Harvard Business School found in a recent study. Participants using generative AI didn’t just produce better writing—they collaborated better. That’s a game-changer—and I don’t say that lightly. The research highlighted that teams leveraging GenAI…
I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years of search history. The Ignite format is no joke—just five minutes, with 20 auto-advancing slides — and zero room for rambling. It challenged me to distill the biggest milestones into bite-sized moments and…
You don’t have to outsource your writing to AI. Instead, use tools like ChatGPT to help streamline your workflow and boost your output. Here are five action steps to try. At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced her with ChatGPT. He believed…
ChatGPT can be a creative collaborator that gets your voice, understands your goals, and helps you create your best work. Here’s how. I used to treat ChatGPT like a tool. I’d pop in for a quick brainstorming session and then forget about it for weeks. But then something shifted. I started using AI daily —…
AI changed how we write, but not how we earn. Discover why so many SEO writers feel stuck—and how to finally turn AI into confidence, clients, and higher-paying work. Top Takeaways AI is no longer an experiment for SEO writers — it’s now a core part of the workflow. A new study of 157 freelancers…
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