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  1. […] Heather Lloyd-Martin – Known as “Firecracker” to some of her SEO friends, Heather is a widely-recognized expert, speaker, and SEO authority who has spread the SEO copywriting word around the world. She developed the SEO Copywriting Certification training program, was profiled in the book Online Marketing Heroes, and is the immediate past-chair of the DMA’s Search Engine Marketing Council. Just this year, she was voted as one of Level 343’s Top Women of SEO, 2012. Heather is President and CEO of SuccessWorks, and can be found online here, at SEO Copywriting. Follow Heather at @heatherlloyd. […]

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