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This week on the SEO Copywriting blog, you learned how to land great clients by making a date with your content – then mixed in a little technical SEO – to craft unbeatable copy! But you’re not done optimizing yourself! You’ve read what you can do to improve your writing – and there’s more to […]
At first, we shared each other’s social posts. Then we had a conversation. Before long, we were writing guest posts for each other. We became friends by helping each other out online. Does this sound familiar? Welcome to relationship marketing! This week’s roundup is chock full of posts about guest blogging, relationship marketing and the importance […]
Search is always changing – as you can see to the right, there – but right now it’s changing quickly and drastically. A lot of the posts in this week’s roundup discuss the rapid evolution of search: topics vs. keywords, links, authorship, searcher intent and more. And by more, I mean: Matt Cutts Declares Guest Blogging […]
Is Google killing your authority?! OK, maybe that’s a little dramatic. Google’s changing the way authorship markup appears in search results, which, naturally, caused quite a stir around the Web this week. You’ll find a few posts on Google authorship and authority, along with the usual awesomeness from our beloved Internet marketing experts. What are […]
I hope you all had a wonderful holiday season and are ready to jump into Web writing for the new year! Without further delay, and because my brain isn’t ready to function after two weeks off, here are the hottest SEO copywriting posts of 2014’s first week. Enjoy! Bill Slawski’s kickin’ it off for us […]
It’s time for the 2013 wrap-ups and 2014 projections! I’ve got plenty of ’em from experts around the Web on SEO, copywriting and content marketing. The other theme I’ve noticed this week includes lead generation and increasing conversions. It’s all good stuff, so kick back, grab your favorite beverage, and take a much-needed break from […]
This week, we’re chock full of the content you – and I – can’t resist clicking: numbered lists and how-to’s! They never cease to pull me in, and as much as we like to make fun of those headlines – they still work! We love ’em, our readers love ’em and so the content creation […]
Sooo … because of the holiday, we have a short roundup. Basically, nobody did any work, and they all just sat around eating – some of us drinking – a lot. OK, it’s possible that I just didn’t do any work, and sat around eating and drinking. Anywho (apologies to those of you who prefer “anyhoo”) […]
This week, it’s all about hummingbirds establishing authorship – or something like that. The authority of hummingbirds? Hummingbird domination! That must be it. We’ve all heard about the importance of setting up Google authorship and establishing ourselves as authorities online in our given field. Also, Google’s Hummingbird algorithm overhaul is still a hot topic as […]
I have a new buzzword for you, my beloved SEO copywriters! Context. OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept. In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the right people, […]