SEO copywriting roundup: Hottest posts week of Nov. 19, 2013

Create content that engages your audienceI  have a new buzzword for you, my beloved SEO copywriters!


OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept.

In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the right people, at the right time” in What’s the Deal With This Whole ‘Context Marketing’ Thing?

Although the following Internet-industry expert posts don’t mention context specifically, a lot of them stress the importance of knowing your intended audience. We have to flesh out our personas (OK, that pun seems kinda gross) and know their every move to capture their interest and best serve potential customers.

What’s an SEO copywriter to do!? Read on to find out!

Guest Writers, Some of You are Stressing Editors Out! yells Melissa Fach over on CopyPress.

Our own Heather Lloyd-Martin tells us How to build an internal content team: Do this, not that on SEO Copywriting.

Rohit Palit writes Google Authorship – Lethal For Low Quality Guest Bloggers on Search Engine Journal.

Content Marketing Institute’s Michele Linn tells us How to Create a Documented Content Marketing Strategy: 36 Questions.

Learn why Why Obsessing Over One Keyword Could Sink Your Whole Site from Ken Lyons on Search Engine Watch.

Copyblogger’s Demian Farnworth gives us 5 Ways to Write a Damn Good Sentence.

Dave Lovell writes Native advertising: what content marketers need to know on Econsultancy.

Search Engine Land’s Brad Smith shares Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era.

Salma Jafri tells us 5 Content Marketing Myths That Need to Die on Search Engine Watch.

Gwen on Endurance Marketing gives Three Tools to Help You Find Great Content to Share.

Vertical Measures’ Arnie Kuenn asks Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]. (Don’t worry, it’s transcribed for those of us who prefer reading words!) Also, I wanted to share his Author Rank Building Machine infographic and 6 Types of Webmaster Replies to Link Building Requests cause they’re more fun, but this post is more informative. So check those out while you’re over there!

Barry Schwartz asks Did Matt Cutts Just Call Himself A Link Spammer? on Search Engine Roundtable. (OK, who could ever resist clicking and reading that post!?) Barry also asks Was There A Google Update On November 14th?

Jessica Lorenz writes Search Marketing: Can your marketing team identify your buyer personas? on Marketing Sherpa

Dan Stasiewski shares 9 Quick SEO Wins Every Marketer Should Pursue on the HubSpot.

Danny Sullivan writes After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search? on Search Engine Land.

Michael Martinez tells us about Building High Quality Backlinks with Dofollow Relationship on SEO Theory.

Ann Smarty writes Guide for Beginners (Everyone Can Understand!) + Cheatsheet on Internet Marketing Ninjas.

David K. William posts One Powerful Way to Build Instant Credibility on The Web Writer Spotlight.

Anne-Charlotte Lambert shares Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs on SEER Interactive.

Kim Krause Berg shares Audience is King – Landing Page and Usability Design on slideshare.

SEO Copywriting’s own Amy Teeple tells us Why you can’t fly solo as a freelance copywriter.

Level 343’s Jennifer Horowitz writes Why Do People Buy and How Can You Compel Them To Buy From You?

Holly Hartzenberg gives us 9 Clever Ways to Blog Every Day over on Search Engine People.

State of Digital’s Ned Poulter asks SEO Awards: What Constitutes a Success?

Eric Enge writes Google+ & SEO: How Google+ Impacts Search Results for Search Engine Watch.

Umm … yeah … I’m gonna have to go ahead and share my own post here – but that’s just because it’s awesome. Well, the Q&A subject is awesome anyway – and that’s Barry Schwartz! For good ol’ SEO Copywriting, here’s SEO copywriting advice from search guru Barry Schwartz.

Belle Beth Cooper gives us 8 Simple Copywriting Tips, Backed By Science on buffer.

Moz’s Kate Morris tells us to Stop Thinking Keywords, Think Topics.

Roger Dooley writes Ouija Board Neuromarketing on Neuromarketing.

Larry Kim asks Should I Help This SEO Spammer or Should He Suffer? on WordStream.

Photo thanks to storem (Look at me!)

Wait … you’ve made it to the end of this roundup – and still want more content! Dang, I can’t keep up! You need to sign up for Heather’s SEO Copywriting Buzz newsletter ASAP!

5 replies
  1. Jibran Qazi says:

    Hi Tracy,

    Content and Copywriting is what it’s all about at the moment and beyond (2014 onwards). I must say that you’ve done a great job in sharing these excellent links! Salute!

  2. Ned Poulter says:

    Hey Tracy, thanks very much for including me in you ‘hottest posts’ round up. Some great other articles in here too, I particularly liked the Schema Cheat Sheet! So I’m honoured that you enjoyed the article :)


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.