SEO copywriting roundup: Hottest posts week of Dec. 10, 2013

We love numbered lists - in blog posts and on columns!

We love numbered lists – everywhere!

This week, we’re chock full of the content you – and I – can’t resist clicking: numbered lists and how-to’s! They never cease to pull me in, and as much as we like to make fun of those headlines – they still work! We love ’em, our readers love ’em and so the content creation world turns.

As much as we’d like to rise above writing list posts and how to’s, they’re pretty much an essential part of today’s content strategy for driving Web traffic to your site. We’re all in a rush. We need to find the answers to our questions quickly, especially since we’re often searching on the go.

I know you’ll home in on Top 3 Content Tips that Make You Never Have to Lift a Finger Again and How to Create All of Your Content Without Ever Lifting a Finger (OK, sorry, those aren’t really in there) but check out the other awesome posts, too!

Bruce McDuffee writes Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle for Content Marketing Institute.

Social Media Today’s Barry Feldman writes Content Marketing Minds: Empowering the Ultimate Content Creation Team.

The schema blog highlights Content Accessibility.

Jennifer Horowitz writes Content Creation Strategy That Will Increase Sales on Level343.

Tiffany Markman shares 5 top tips for avoiding awful digital copy on memeburn.

Rebecca Lieb tells us How to conduct a content audit on iMedia Connection.

Katie gives us Three Reasons to Outsource Your Content Marketing on endurance marketing.

David Mihm writes Hummingbird’s Unsung Impact on Local Search for Moz.

Corey Eridon shares 100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier on HubSpot.

Heather Lloyd-Martin asks Do you love ‘em and leave ‘em online? on our own SEO Copywriting.

Carlos Fernandes writes Google PageRank Update December 6th 2013 on isoosi.

Margot Da Cunha writes How to Survive the Google AdWords Advanced Search Exam on WordStream.

6 Uncommon SEO Techniques Explained on

Barry Schwartz writes Google Expands In-Depth Articles on Search Engine Land.

Matt Morgan writes Expanding from Local to National SEO with Google Trends on Search Engine Watch.

Arnie Kuenn shares 3 Content Strategy Commandments for Google Hummingbird Success on Content Marketing Institute.

Randy Milanovic tells us How to Survive a Hummingbird Bite on Social Media Today.

David Moth asks What are ‘nofollow’ tags and when should they be used in SEO? on Econsultancy.

Bill Slawski tells us How Google May Rewrite Your Search Terms on SEO by the Sea.

Matt Southern writes Google Toolbar PageRank Has Been Updated, First Update In Over 10 Months on Search Engine Journal.

Colin Jeavons notes The Stealthy Rise of Semantic Search, also on Search Engine Journal.

Kevin Carlton gives us 3 dangerously destructive writing habits every copywriter should avoid on Write Online.

Webbiquity shares 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Richard Hostler writes 5 Easy-to-Give SEO Gifts that will Make You A Better Writer in 2014 on SEO Copywriting.

Barry Schwartz posts Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise on Search Engine Land.

Thomas Ballantyne gives 3 Shocking Polls on Local Search for Search Engine People.

Lee Polevoi tells us How to Write Non-Salesy Sales Copy on Spin Sucks.

Eric Enge asks Does Facebook Activity Impact SEO? and answers on Stone Temple Consulting.


Photo thanks to oatsy40 (Numbers)

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SEO copywriting roundup: Hottest posts week of Nov. 19, 2013

Create content that engages your audienceI  have a new buzzword for you, my beloved SEO copywriters!


OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept.

In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the right people, at the right time” in What’s the Deal With This Whole ‘Context Marketing’ Thing?

Although the following Internet-industry expert posts don’t mention context specifically, a lot of them stress the importance of knowing your intended audience. We have to flesh out our personas (OK, that pun seems kinda gross) and know their every move to capture their interest and best serve potential customers.

What’s an SEO copywriter to do!? Read on to find out!

Guest Writers, Some of You are Stressing Editors Out! yells Melissa Fach over on CopyPress.

Our own Heather Lloyd-Martin tells us How to build an internal content team: Do this, not that on SEO Copywriting.

Rohit Palit writes Google Authorship – Lethal For Low Quality Guest Bloggers on Search Engine Journal.

Content Marketing Institute’s Michele Linn tells us How to Create a Documented Content Marketing Strategy: 36 Questions.

Learn why Why Obsessing Over One Keyword Could Sink Your Whole Site from Ken Lyons on Search Engine Watch.

Copyblogger’s Demian Farnworth gives us 5 Ways to Write a Damn Good Sentence.

Dave Lovell writes Native advertising: what content marketers need to know on Econsultancy.

Search Engine Land’s Brad Smith shares Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era.

Salma Jafri tells us 5 Content Marketing Myths That Need to Die on Search Engine Watch.

Gwen on Endurance Marketing gives Three Tools to Help You Find Great Content to Share.

Vertical Measures’ Arnie Kuenn asks Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]. (Don’t worry, it’s transcribed for those of us who prefer reading words!) Also, I wanted to share his Author Rank Building Machine infographic and 6 Types of Webmaster Replies to Link Building Requests cause they’re more fun, but this post is more informative. So check those out while you’re over there!

Barry Schwartz asks Did Matt Cutts Just Call Himself A Link Spammer? on Search Engine Roundtable. (OK, who could ever resist clicking and reading that post!?) Barry also asks Was There A Google Update On November 14th?

Jessica Lorenz writes Search Marketing: Can your marketing team identify your buyer personas? on Marketing Sherpa

Dan Stasiewski shares 9 Quick SEO Wins Every Marketer Should Pursue on the HubSpot.

Danny Sullivan writes After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search? on Search Engine Land.

Michael Martinez tells us about Building High Quality Backlinks with Dofollow Relationship on SEO Theory.

Ann Smarty writes Guide for Beginners (Everyone Can Understand!) + Cheatsheet on Internet Marketing Ninjas.

David K. William posts One Powerful Way to Build Instant Credibility on The Web Writer Spotlight.

Anne-Charlotte Lambert shares Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs on SEER Interactive.

Kim Krause Berg shares Audience is King – Landing Page and Usability Design on slideshare.

SEO Copywriting’s own Amy Teeple tells us Why you can’t fly solo as a freelance copywriter.

Level 343’s Jennifer Horowitz writes Why Do People Buy and How Can You Compel Them To Buy From You?

Holly Hartzenberg gives us 9 Clever Ways to Blog Every Day over on Search Engine People.

State of Digital’s Ned Poulter asks SEO Awards: What Constitutes a Success?

Eric Enge writes Google+ & SEO: How Google+ Impacts Search Results for Search Engine Watch.

Umm … yeah … I’m gonna have to go ahead and share my own post here – but that’s just because it’s awesome. Well, the Q&A subject is awesome anyway – and that’s Barry Schwartz! For good ol’ SEO Copywriting, here’s SEO copywriting advice from search guru Barry Schwartz.

Belle Beth Cooper gives us 8 Simple Copywriting Tips, Backed By Science on buffer.

Moz’s Kate Morris tells us to Stop Thinking Keywords, Think Topics.

Roger Dooley writes Ouija Board Neuromarketing on Neuromarketing.

Larry Kim asks Should I Help This SEO Spammer or Should He Suffer? on WordStream.

Photo thanks to storem (Look at me!)

Wait … you’ve made it to the end of this roundup – and still want more content! Dang, I can’t keep up! You need to sign up for Heather’s SEO Copywriting Buzz newsletter ASAP!

Top SEO, copywriting and content news of the week

Can grandma predict the future of SEO?Here it is, folks! This is a compilation of the most important SEO, copywriting and content news of the week from the Internet marketing experts.

Wondering what the future holds for content and SEO? The search professionals have read your mind and offer their predictions.

SEO and content marketing continue to evolve as consumer intent plays a bigger role in website writing. So, if your fortune-telling talent about equals grandma’s over there, here’s some help! Enjoy tips for living in a post-Hummingbird and Penguin Web as well as insights into persuasive writing and consumer behavior.

Search Engine People’s Maciej Fita writes 15 Strategic Questions You Need Answered to Power Your Content Marketing.

Trond Lyngbo shares The New SEO — It’s About People, Intent, & Meaning for Search Engine Land.

Search Engine Land also gives us – 7 Things For SEOs To Consider Post Hummingbird by John E. Lincoln.

Marketing Land offers The Future Of SEO Reporting: A Call To The Industry by Benjamin Spiegel.

(Dang, Search Engine Land and Marketing Land dynamic duo – you’re just way too awesome this week!)

Who doesn’t want to read about Matt Cutts Live at #Pubcon? Check out this post by Search Engine Journal’s John Rampton.

Search Engine Watch shares The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits by Glenn Gabe.

Learn The Future of SEO and What it Means for Inbound Marketing [SlideShare] by HubSpot’s Meghan Keaney Anderson.

Stefanie Flaxman writes 15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art for Copyblogger.

Michele Linn tells us What the Future Holds for B2B Content Marketing: Experts Look Ahead in her post over at Content Marketing Institute.

Our very own Heather Lloyd-Martin tells us How to make more money as a freelance copywriter: 20 tips on SEO Copywriting. (I refuse to let you guys miss this one!)

KISSmetrics gives us How We Acquired 100K Early Bird Signups with Zero Marketing Budget by Kseniya Maksimova.

Ian Lurie writes The Comprehensive Guide to Dealing with Content Plagiarism on The Hub.

Austin Copywriter blog’s Kristen Hicks gives us 5 Key Takeaways for Freelancers from Content Marketing World 2013.

Monique Torres shares The secret ingredient to successful marketing content on iMedia Connection.

Ross Hudgens gives us Link Reclamation – Whiteboard Friday on the Moz blog.

Belle Beth Cooper writes Why procrastination doesn’t need a cure: A guide to structured distraction for buffer.

Douglas Van Praet writes More Effective Than Advertising for Psychology Today.


Social Media Today’s Virginia Bussey shares How to Make the Web a Better Place Through Inbound Marketing.

Jo Turnbull writes Copywriting for Conversion – Know What Matters over at State of Digital.

Diane Charton gives us 5 big ways behavioural economics is changing traditional marketing on memeburn.


Photo thanks to Kristy. (Grandma’s Predictions)

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