I remember the first time I heard the term “SEO.” I was taking a PR writing course at a local college and one of the students said she’d taken a class in something called SEO, which, she said with a moan, was terribly confusing. As she tried to explain it, I could actually feel my eyes glazing over and my jaw growing slack. It just seemed too tough, and I filed it away under “Maybe someday.”

That someday came when I joined CPA Site Solutions as their Marketing and Communications Manager. At this niche web developer for accounting websites, SEO and SEM are pretty much their only marketing efforts – and they perform brilliantly in both. I joined their SEO team, took Dan Thies’s Link Liberation training, and got a crash course in how to dominate the search engines.

Flash forward a year or so, when I decided to strike out on my own as a freelancer. After establishing my website, susannahnoel.com, my next order of business was purchasing Heather’s SEO Copywriting course.

I loved the idea of learning everything I could about the craft and then being able to show it off with a badge on my site. I wanted prospective clients to know that I’m not just another Web copywriter: I’ve made the investment in learning how not to just write interesting, compelling copy, but how to get sites noticed in the search engines. I am, in fact, an SEO copywriter – and proud of it!

What do you enjoy most about SEO copywriting?

Well, first of all, I love keyword research. I think the thrill comes from brainstorming ideas and then testing them out. I just adore that mix of hypothetical and bottom-line reality.

Second, I enjoy the writing challenge that comes with incorporating keywords into copy. It’s even better when you try to be persuasive in your writing, too. It makes non-SEO copywriting seem ever-so-slightly dull!

What SEO copywriting projects are you working on now?

I’m currently writing copy for three of CPA Site Solutions’ accounting clients. I’m also helping my sister, a social worker, with her website. She isn’t getting nearly enough clients through her site, and it feels great to help her business grow through optimized blogging and keyword strategy sitewide. It helps me see how my SEO knowledge can have a practical effect in the real world.

I recently shot a promotional video for the home page of my website and posted it to my Facebook page. It garnered a lot of positive feedback, and several friends and acquaintances have approached me for help with their sites. It certainly seems as if my freelance business is picking up speed.

What have you found to be the biggest “take-away” from the SEO Copywriting Certification Program?

I find myself going back again and again to Heather’s breakdown of a typical website’s architecture and where to place what type of keyword – e.g., general keywords should go on the home page and long-tail keyphrases are appropriate for information pages or blog posts.

I also loved learning about the SWOT analysis. I think when you’re knee-deep in keyword research and data, it’s easy to lose sight of a client’s ultimate goals. It’s important to keep those in mind as you slog through the numbers.

What do you enjoy doing in your free time?

I do get tired of sitting in front of the computer, as much as it surprises me to say it (because it’s where I’m the most comfortable). To counteract the hunching effects that come with this line of work, I try to exercise every day, particularly yoga and Pilates. I also keep busy looking after my two sons, aged 9 and 7. And sometimes, I read a novel, just for fun – which feels like a forbidden treat.

Any words for those considering enrolling in the SEO Copywriting Certification program?

Before I completed the course, my freelancing aspirations ran the gamut from journalist to magazine writer to mommy blogger. After completing the course, I couldn’t deny how endlessly fascinating SEO Copywriting is to me – and now, I’m turning it into my sole focus.

So take a chance on the course. Even if you don’t become addicted to this niche, as I have, your knowledge of SEO will only help your writing and business career!

You can connect with Susannah Noel on LinkedIn, Facebook, or via Twitter @susannahnoel. You can also email her directly at  [email protected].

photo thanks to dimnikolov (Dimitar Nikolov)

I am a beginning SEO web writer with 30 years of business and technical writing knowledge and experience. As an online web writer certified in SEO, I specialize in copywriting for small businesses. I have an extensive background in training business and technical writers to communicate clearly. My clients have included major aerospace companies as well as businesspeople from a variety of industries.

My entrance into training technical people was an accident that may remind you of how you got into the business. Most people don’t start their childhood hoping that when they grow up they’ll become SEO copywriters. How did YOU get to this place?

I started as a classroom elementary school teacher. I decided to get a Master’s degree in Reading to become a reading specialist. I soon discovered that all of our courses specialized in Psycholinguistics (how the brain processes information). After graduation, I began to give workshops to other teachers and parents showing them a new way to teach their children to read.

I loved working with adults and became disaffected with teaching children and working for our huge school district. I found a kindred spirit, whose husband happened to be the head of corporate training for a major aerospace company. “They need people to teach writing,” she said.

We spent a year learning as much as we could about teaching adults to write better. Based on my knowledge of Psycholinguistics, we built our program around how readers process the written word. Finally we were ready to launch our business, In Plain English Associates.

My partner’s husband told us one of his employees was looking for a business writing course. We decided I would call her and not let her know who my partner was so she wouldn’t feel pressured. I called on a Thursday and she said, “We filled that business writing class, but we need a technical writing course. Do you do that?”

“Of course,” I said, fingers crossed, and set an interview for the following week. I needed time to go to the technical writing book store and find out what a technical writing course should include.

As it turned out, the technical writers were fine when writing their technical information. They just needed more organization, captions, and bullet points. Their main problem was writing to multiple readers including management, customers, and other non-technical people in the company. We taught them to write clearly and concisely, that is in plain English.

So I, a little kid from the tenements of Brooklyn who wanted to be an M-G-M musical comedy star, became a trainer and later a technical and business writer—and now an SEO copywriter.

A Brief Interview with Alice

What attracted you to SEO copywriting?

After completing various business writing projects for clients, I realized that I needed more persuasive tools to help my clients convert prospects to customers.

What SEO copywriting projects are you working on now? 

My main project is creating my own website and making sure that I use all the best SEO practices to attract clients for my new business.

What do you find most challenging/interesting about SEO copywriting?

My greatest challenge is trying to balance SEO keyphrases and good customer-oriented writing. I tend to write in a conversational tone, but when I review what I wrote, I discover that I didn’t include important keyphrases in my headings and captions.

What have you found to be the biggest “take-aways” from the SEO Copywriting Certification program?

I was delighted to discover that Heather spent the first two segments on getting to know your customer. Influenced by my study of Psycholinguistcs, my underlying principle in teaching writing since 1983 has always been getting to know your reader (prospect, customer) and understanding what their questions, concerns, and problems are.

Heather also validated for me the importance of communicating clearly and concisely in a conversational tone, an integral part of training by In Plain English Associates.

Finally, I appreciated learning about how to apply the best practices to ezines, blogs, and all social media elements.

What do you enjoy doing in your free time?

What free time? When I do have some, I teach friends to play bridge. I play bridge, lead a weekly creative writing workshop, and play guitar and sing.

Any words for those considering enrolling in the SEO Copywriting Certification program?

I tried studying on my own using free ebooks and blogs, but it wasn’t until I took Heather’s course that I realized how all the parts fit together. SEO includes much more than just learning how to find the best keyphrases.

I especially appreciate how generous Heather is with her students, even after they complete the course. She is always aware of the latest Google trends and makes sure her graduates are aware as well.

And I will be very proud to have my certification badge on my new website!

Alice Zyetz‘s new website is under construction, but you can find Alice on LinkedIn.


Share with us a bit about your background. How did you come to be a freelance copywriter?

How I began my career as a web copywriter is a bit of a winding road.

After working as a human resource professional in the corporate sector for 14 years, I started getting restless and decided to start writing again – a love I had as a young person. The very first works I created were articles about the job market, which was a hot topic on the minds of many people during the first wave of the nation’s recession in 2006.

The manufacturing industry I happened to be in at the time was hit hard by rising gas prices. Just before Thanksgiving, the owners of the company handed me a list of names of people they had randomly chosen to let go – people I had grown to know well and whom had few marketable skills.

At that point, my heart sank and I decided to resign immediately after the holidays so these good folks could at least stay on for a few more months using my remaining salary.

I had begun my journey as a freelance writer, founding Taylor Resources Writing early in 2007.

Describe your freelance copywriting career, prior to earning your Certification in SEO Copywriting.

My very first real copywriting gig was working for FlexJobs.com, a well-known career website focused on telecommuting initiatives. This gave me the opportunity to not only help others find great work-at-home jobs, but to also share insight into various HR concepts and give advice to those hopefully searching for meaningful work.

This assignment lasted 18 months, during which time I learned a lot about writing in different formats and earned a good many private clients – including web content development projects. Over the next few years, I had the privilege of working with some of the best online marketers and web developers around the globe, all from the comfort of my tiny home office.

I was eventually published on multiple career and business websites, including US News Careers and The Chamber of Commerce.

What I did not realize until later on that was a pivotal factor in my success, was that I focused on my niche and established myself as a content expert in HR early on. This later led to my current assignment as a content writer for a prominent HR and benefits software developer, a role that has further launched me as a copywriting professional.

What sparked your interest in SEO Copywriting?

What attracted me to SEO copywriting in the first place was the chance to share knowledge on a much grander scale directly to the people who need it the most. So much about human resources is a mystery and often looked at with disdain, so I wanted to dispel myths and give people the power to understand what HR is really about. SEO copywriting is a great medium for this.

The second reason I was drawn to SEO copywriting as a career is because it allows for a lot of creative freedom, whilst working with other web and technology professionals.

The one thing I discovered along the way is that many web developers want and need the input of a competent content professional so that the work produced is higher quality. It is important to find others who understand this and never compromise on putting out the best quality websites, as the end result bears a reflection on you as well.

What SEO projects are you working on now?

Currently, I am working on several copy writing projects simultaneously, but all that include some element of writing in the HR vein.

I manage multiple blogs and write weekly on various human resource, finance and business topics. This keeps me up-to-date and on top of trends in this industry, something that is critical to being successful as a copywriter.

One of my bigger projects includes updating a massive library of HR topics for a corporate benefits portal that will become a resource for thousands of HR administrators and employees alike when the roll-out happens later this spring. It has been a challenging, yet very rewarding project so far – I cannot wait to see how it turns out!

What are your impressions of the SEO Copywriting Certification training program?

When I learned about the SEO Copywriting Certificate program, I was so excited to see that there was a way to finally earn a recognizable and respected credential in this market. So much about the SEO Copywriting course looked great, because I knew Heather Lloyd-Martin had put a lot of work into making it the best SEO copywriting course out there and because other leading copywriters have taken the course.

Combining my own experience in copywriting with the information found in the SEO Copywriting course seemed like the next best step in my career as a web copywriter.

While the SEO Copywriting course validated much of the informal training I had received from working with several web developers over the years, I was very impressed with the full range of knowledge that this course included. From the in-depth SWOT analysis and keyword research tools, to the Meta data and SEO editing sections, I learned so much more than I ever expected to. The convenience of being able to take the course around my already hectic schedule was an added bonus.

Any words for those who are interested in the SEO Copywriting Certification program?

If anyone reading this is wondering if the SEO Copywriting Certificate course is worth the investment, the answer is a resounding “Yes!” I definitely feel like I got my money’s worth and so much more from taking Heather’s course.

The support and feeling of community from the online forum and monthly teleconferences, along with detailed lessons and information, can help anyone to become a better web copywriter. I personally recommend SEO Copywriting to anyone struggling in any area of web copywriting or to anyone who wants to take their career to the next level.

Tess C. Taylor, owner of Taylor Resources Writing, is an SEO web copywriter and HR expert living in Charleston, South Carolina. She has been published on multiple career and business websites including The Chamber of Commerce, Dale Carnegie, and US News Careers. When she’s not writing, Tess takes time to experience the world with her husband Eugean through photography, painting and music. You are welcome to follow Tess on her blog or over at Facebook.

Marissa Bishop is the founder of Mimi Bee Marketing, a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners.

How would you define a big-idea entrepreneur or business owner? They are people who have a vision – or maybe even what some would consider a crazy idea – and decide to take the leap and pursue their dream anyway. Many are experts in their given field, but they have limited marketing or business experience.

Big-idea entrepreneurs and business owners recognize the importance of marketing to differentiate themselves, but don’t always know where to start; especially when it comes to online and social media. This is where Marissa comes in. She loves to connect with her clients and understand their vision and passion. From there, she helps them put together a plan that may include website development, blogs, e-mail marketing, repurposing content for presentations or e-books and social- media marketing.

Says Marissa, “Many of my clients have never heard of SEO, but they totally get ranking high in a Google search.”

What got you interested in SEO copywriting?

As a web 2.0 copywriter and marketer, optimizing for the web is critical. I recognized that providing my clients with good copy that drives sales, conversions or another call to action is only half of the battle. To do my job effectively, I need to be able to write content that drives traffic to sites.

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

Knowing where to start! Starting a project without having a clear understanding of how SEO works is like hiking up a mountain without a map. I have used Heather’s lessons and class modules as my map, making the entire process much less overwhelming.  Without this class, I would have jumped right in and started to tackle the key-phrase process. Now I take the time to do the necessary research and get to know my customer first. From there I feel much more confident in my ability to identify the key phrases that are most relevant to my website’s audience.

Lastly, I hadn’t really thought about it when I signed up for the course, but SEO is not just for websites. I am convinced using keyword phrases in social media will give my clients an edge in their marketplace. When my clients get the extra edge, I do too.

What SEO copywriting projects are you working on now?

I am currently working on a project for a construction company that has very little web presence. Being able to clearly explain how SEO works and the importance of it really underscored my credentials as online copywriter and marketer.  I am looking forward to a much higher SEO ranking and repeat business!

What do you do in your free time?

I love to cook and created a blog called PassionFood that chronicles my experiments in the kitchen as a serious home cook. The twist is my husband critiques me and let me tell you, he is a tough critic! I’m anxious to implement my SEO learning into the blog – I am curious to see if we start to draw a new audience!

I also love to read. I recently finished The World According to Garp and I am currently reading Never Eat Alone by Keith Ferrazzi. It’s a great read on the importance of building your network and gives practical advice on how to do it.

Any words for those considering enrolling in the program?

Sign up today! Not only does the course teach you how to create content that maximizes SEO, it covers copywriting essentials. Understanding the importance of competitive research, SWOT analysis, features versus benefits are the foundation for copywriting success

Today we talk with SEO Copywriting Certification Grad Lynda Goldman. The author of 30 books, Lynda Goldman specializes in SEO copywriting and marketing for the natural health industry. With a lifelong passion for natural health, Lynda is not only a copywriter for her clients, but she’s also their customer, so she knows intimately what customers are looking for.

What got you interested in SEO copywriting?

I’ve been dabbling in SEO for years, reading articles and using tools like Wordtracker to find key phrases that helped my articles get lots of hits. But I never really felt confident because there were gaps in my knowledge.

Over the past 20 years, I have been an author and educator, and have written 30 books with three major publishers. I transitioned into writing web content, case studies, ebooks, and newsletters for clients.

After working in a variety of industries, I decided to focus on the area of my passion: natural health, and natural beauty products.

SEO Copywriting Certificate graduate, Sarah Clachar, suggested Heather’s SEO copywriting course to me. I’d never heard of this course, but as soon as I saw Heather’s website I was hooked. It was like finding the missing pieces of the puzzle.

I was a bit worried about the technical aspects of SEO, since I am more creative than technical. Talking with Heather is like a breath of fresh air. She is so positive and reassuring, that I jumped right in and signed up for the course. And I’ve never looked back!

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

I loved that Heather’s course is about SEO copywriting, not just SEO. I see so many websites that are badly written, lacking basic elements like headlines. If they use an SEO firm the site may attract visitors, but the web copy is dull or filled with jargon and people leave right away. People may also use a copywriter who writes engaging material, but has no idea about SEO.

SEO copywriting combines both the art and science of writing for the web, which I find fascinating. I actually love doing keyword research to figure out what terms people use to search the internet.

What do you find most challenging/interesting about SEO copywriting?

It takes a special skill to weave keywords into headlines and body text that attracts the search engine spiders, and also attracts humans and entices them to keep reading. That’s the challenge I love about SEO copywriting.

This is even more important when writing for the nutritional supplement market, because of complicated government regulations. The copywriter has to know what is allowed, and use keywords strategically to get the right message across.

What SEO Copywriting projects are you working on now?

I’m delighted to say that my SEO Copywriting skills have worked beautifully on my own new website, which went up recently. Within a week of launching my site, I was on page one of Google for two of my key phrases. I was gratified, because up until now, my websites had always been buried on page 99 or worse, out in Siberia.

I’m also creating videos for my clients, because writing the script is a creative way to weave keywords into content that gets indexed quickly. Google loves video, and people love to watch video. It’s a great way for natural health customers to show the origins of their products, and connect with customers in a very human way.

I’m presenting at two major natural health conferences this fall: Natural Products Expo East and Natural Beauty Summit America, and there’s a lot of interest in SEO Copywriting and video to attract and convert web customers.

What do you do in your free time?

My passion is watercolor painting. Now that I think about it, watercolor is a bit like SEO Copywriting. To get beautiful results, you have to combine the creative aspect of painting with the technical aspect of knowing how the pigments react to each other and the water.

I also started bodybuilding recently with Jimmy Caruso, who trained and photographed Arnold Schwarzenegger before he became a world champion. Jimmy is a hoot! He’s 86 years old, and has a great story.

I love reading books on health and business, interspersed with fiction. That, and a few cups of organic, fair trade espresso a day keep me going strong.

Any words for those considering enrolling in the program?

There are so many copywriters toiling at the bottom of the scale, writing for minimum wage. SEO copywriting elevates you so you become a strategic consultant and a copywriter who provides more value because you can measure the results of your work.

Heather’s SEO copywriting course is the only one that offers certification, so it’s a no-brainer. Beyond that, Heather is one of the warmest, most giving teachers you will ever meet. She’s always positive and a joy to work with, and offers a depth of knowledge unparalleled in this industry. In an area rife with jargon, Heather’s course is so easy to follow that I actually found myself eager to start the next chapter. What’s not to love?

Jacqueline is a web author from Glasgow. Her first business failed and that’s how she got into SEO Copywriting.  But let’s back up a little and start at the beginning, on Christmas Day 2005 to be precise.

At 5.30pm on said day Jacqueline became a first time mum to a baby girl and not content with being a new mum, she decided to start a new business as well.  Full of enthusiasm, she set out and promptly made every mistake in the book, listened to all the wrong people and spent her money on all the wrong stuff.

Jacqueline had decided to a start an internet business, she had a domain name, she had a website and all she had to do was sit back and wait for the traffic and sales to come.  What Jacqueline didn’t realise (and I’m guessing she’s not the only one) is that ‘have website’ does not necessarily mean ‘have traffic’.

By the time she had spent a lot of money on the wrong things there was little left to spend on a website and even less to market it.  In fact marketing the website was a whole new concept to Jacqueline, who was still labouring under the illusion of ‘have website, make money’.  At this point Jacqueline attended a presentation on SEO at a local business club and was so overwhelmed by the amount of work to be done that she went home, ate a whole packet of posh chocolate biscuits and didn’t go back.

But after a few more months of no traffic and no sales, she did go back, again and again and again.  She bought books on search engine optimisation and enlisted the help of Brian Mathers, one of the UK’s top internet marketers with a passion for helping the small business community. With Brian’s help, Jacqueline persevered until the ‘SEO stuff’ made sense.

By day she was a full time mum (baby number two had also arrived) trying to run a business, and by night was going to college to learn how to really work this website that was supposed to bring financial freedom.

Skip forward a year or two: the original business was still haemorrhaging money. The cost of manufacturing was simply too high and the product not profitable.  With the help of Mr. Mathers, Jacqueline had learned the skills associated with search engine optimisation while trying to run a small business and decided to offer those same skills back to the small business community. Based on her own experiences, Jacqueline can truly empathise with other small business owners struggling with the same internet marketing issues.  The decision was taken to let the original business go and the idea of Miss Morrison was born.

What attracted you to SEO Copywriting?

It was the copywriting side of things.  I have a SEO background but I hadn’t ever touched on the copywriting side of things and I felt that this was an area where I could expand my skills and offer more of a niche service.

What SEO copywriting projects are you working on now?

Quite an interesting mix!  I’m working with a local hotel on their Scottish castles wedding package and I support some local financial services firms.  Most recently I finished a site for a private investigator, which was a tough assignment indeed.  The client was very much like the work that he does – secretive!  Not one iota of information did he want to give away and it was hard to deliver copy that he was comfortable with but also contained enough information to move his potential customers to action.

I’m also working on another project called The Engine Driver that is close to my heart. The aim of the site is to teach small business owners about internet marketing but in a way that they understand.  My SEO journey began because I was struggling with my own small business and I couldn’t afford for anyone else to help me and those experiences are still fresh (and painful) enough to allow me to connect with other business owners and deliver info in a way that is ‘hands on’ useful to them without baffling them with science.

What do you find most challenging/interesting about SEO copywriting?

Sitting down to do the actual writing.  Even when all my keyphrase research and other preparations are complete, I can easily work my  way through umpteen cups of tea and every secret biscuit and sweetie stash in the house before being able to sit at my desk and just write.

What have you found to be the biggest “take-aways” from the SEO copywriting certification program?

Heather’s approach to page titles and meta descriptions has brought about the biggest change in my writing style. Although the meta descriptions have no influence on SEO I now have a much greater appreciation of their click through or conversion value.  Heather also suggested that if you wouldn’t submit your web copy to a magazine then maybe it shouldn’t be on your website either, and I think that is a fantastic way of encouraging the writer to step back and ask, who is the focus here – the reader or a search engine?

What do you enjoy doing in your free time?

Well, I go from one extreme to another.  If I’m not out running or at body combat, step, or yoga class I am quite partial to a cup of tea on the couch with a wee cake and a book.   However with two small children in the house the chances of actually getting to eat my cake or read a book in peace are quite slim.

Any words for those considering enrolling in the SEO Copywriting Certification program?

Go for it, it is money well spent.  If you are new to SEO I believe Heather’s instruction teaches you what you need to know in a non- techno babble way, and if (like me) you have a thorough grounding in SEO, the copywriting techniques will improve your writing by focusing your attention on the reader rather than the search engines.

Cherryl never thought of herself as a writer.

After college, she worked as a liaison between design engineers and factory personnel in the aerospace and automotive industries for some 25 years.

Cherryl converted engineering drawings created by design engineers into step-by-step instructions for factory personnel to use.

She loved the challenges and interacting with the people.

But when the manufacturing industry started cutting back, like so many others… Cherryl found herself looking for work.

While working as an independent contractor, Cherryl started a part-time marketing and graphic design business – a long time passion. She created promotional materials like… brochures, business cards, promotional fliers, and such… for small businesses in her area.

Then in 2007, she discovered the world of copywriting.  Taking a LOT of courses from AWAI, Cherryl quickly learned how different copywriting was from the step-by-step instructional type of  writing she had been doing.

But she also discovered how beneficial both types of writing could be for the right targeted market.

Her company, Target Marketing Strategies, markets services to small and mid-sized companies within her areas of expertise in the following categories:

  • Business-to-business
  • Hi-Tech Business
  • Manufacturing (aerospace, automotive-related, and so on…)

Not only does Cherryl have a Bachelor of Science Degree in Mechanical Engineering Technology, but she continuously adds to her education by taking courses in marketing and graphic design.

She recently completed Heather’s SEO Copywriting Certification course to increase credibility to her potential clients.

What attracted you to SEO Copywriting?

I’d built my own website using one of those web templates. You know the kind I mean – the ones that tell you: you can have your site up and on the ‘net in a few easy steps. Well after spending several days setting it up and publishing it… my site wasn’t getting found by anyone and it wasn’t getting any traffic either.

The first time I’d heard about SEO copywriting was when Heather introduced her SEO Copywriting Success Course through AWAI. I jumped on it!

The tips I learned from her really opened my eyes. I applied them to my site and within a short time, started gaining visibility and better search engine rankings.

After that… I was HOOKED!

What SEO Copywriting projects are you working on now?

I’m working with a client who wants to ramp-up the lead generation on her site. She bought into a leads generating program and wants me to set it up for her with landing pages, sales pages and such.

Plus… I’m building a passive income – money-making website for myself.  And I’m always tweaking my business site to increase visibility and attract more clients.

What do you find most challenging/interesting about SEO copywriting?

The most interesting part of SEO copywriting for me is refining the content so it makes sense to the reader and yet still provides the search engines with enough tasty ‘treats’.

What have you found to be the biggest “take-aways” from the SEO Copywriting Certification program?

That’s easy!  Validation.  Being certified as an SEO copywriter adds credibility in the eyes of my clients.

I learned from my college days that, that piece of paper called the diploma gives you a leg up. Not because of the diploma, but because it shows the employers or clients that you see things through and don’t quit. It’s not easy and they know it.

So anytime you can add credibility, that’s a plus.  At least that’s been my experience.

What do you enjoy doing in your free time?

Ah – free time. What’s that? HA… just kidding. My family and I recently moved to Northern California. So we’re having a blast exploring the area.

We live up in the Sierra Nevada’s where the 1849 gold rush happened. There’s LOTS of history here – sights to see… like touring the Empire Mine. One of the most profitable hard-rock gold mines in the area… removing 5.8 million ounces of gold out of the ground from 1850 to when it closed in 1956… due to water flooding the mine shafts.  In fact… that’s what my passive income site is about… Northern California Fun.

Any words for those considering enrolling in the SEO Copywriting Certification program?

Like I said before… if you want to be taken seriously by your clients, then give yourself an edge.  This SEO Copywriting Certification Program does just that. It adds validation and increases credibility. It’s been my experience!

SEO Copywriting Certification Grad, Kellie Craft

Kellie has always had a passion for helping others. For years, she has volunteered at her daughter’s school, writing monthly newsletters and articles for the newspaper, hoping the information she provided would be useful and helpful to others.

After spending over 25 years in the corporate world, the dreaded day had come. The company was sold out to a foreign organization that came in and shut down 90% of the U.S. operation. They moved it overseas. Right then she knew that she had to do something different.

About that same time, AWAI found her. Over time, she took some of the courses…ok, a lot of the courses, and determined her path. What better way to help others? Providing businesses with the correct information they need to become successful online!

So, in 2010, Kellie founded Frog Communications, an SEO-web copy consulting firm, and more recently, Frog Online, Internet marketing strategy and social media management.

With business taking off, Kellie has the opportunity to successfully help others while spending time with her husband, beautiful daughter, and German Shepherd.

What got you interested in SEO copywriting?

I am a very technical person. I spent over 15 years working as a Network Administrator. Making the right adjustments to obtain the best results is what I do naturally, at least when it comes to the Internet!

One day, I was invited to a webinar hosted by AWAI, and presented by Heather-Lloyd Martin. I attended and was fascinated by the information I heard. I especially remember her talking about a certification course she was putting together, but wasn’t ready yet. I knew instantly this was for me. I ended up purchasing a course she has with AWAI, and eventually purchased the web-writing and site audit courses that Pam Foster has with AWAI as well.

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

I know so many people who “require” a piece of paper or a seal of approval before they will do business with a person. To them, this shows that person has dedicated themselves to taking the time to properly learn what it is they do.

For me, it’s my “seal of approval.” Having this certification brings me self-assurance that I know what I’m doing (which I already knew), and that I’m doing it ethically and correctly.

A big plus – I enjoy having the seal on my websites so my visitors will see that I am a professional and the service they are receiving is genuine.

What SEO copywriting projects are you working on now?

I am currently working with a client who has decided to completely rebuild their website on a different platform so they can manage the content and uploads personally. So, I set them up with a WordPress expert. This is phase 1. Phase 2 is completely re-writing the website; I could not find them anywhere up to page 10 on Google (I stopped looking after that). I am providing a complete SEO and web copy package.

In addition, I have two prospective clients, my chiropractor and my daughter’s dentist. Their websites need SEO revisions and their social media strategies are, well, lacking.

What do you enjoy doing in your free time?

Simple, spending time with my family. I don’t care what it involves – watching a movie, jumping on the trampoline, walking outside with the dog, or going to dinner together. We always enjoy our annual trip to Colorado in August to visit my brother and his family, and go way up in the mountains to enjoy the cooler weather! We love the Telluride area. Our crazy schedules don’t allow for a lot of free time together, so we value it when it happens.

Any words for those considering enrolling in the program?

To quote a famous company (Nike), “Just do it!” This program gives you all the information you need to be very successful with SEO. This is true white-hat SEO copywriting. You will learn how to develop a smart keyphrase strategy and how to apply it to any website, with excellent results!

Heather is the SEO expert – your go-to resource for anything SEO. If you are truly interested in SEO, then this is the course for you. Success loves speed…what are you waiting for?

To be a good copywriter, you’ve got to combine genuine interest in the product with technical and marketing savvy.  An organic farmer and former health educator, Sarah brings this rich combo to her work as a natural health copywriter and marketer. Some of her expertise in this area – along with that of several of the top copywriters in the industry – is encapsulated in the ebook she co-wrote with master copywriter, Bob Bly, How To Write Irresistible Copy For Nutritional Supplements.

Sarah writes both B2C and B2B, online and direct mail.  Her gigs as a contributing editor to trade magazines like Nutrition Business Journal inform her B2B work.

In addition to copywriting/marketing services, Sarah’s created a special resource for her fellow home business folks – Your Healthy Home Biz.  Here she offers strategies, tips and inspiration for home business owners on how to stay healthy while working at home.

What attracted you to SEO copywriting?

Marketing natural health products requires lots of content.  Not only are the products information-heavy, we market to a skeptical and knowledgeable audience.

Good information-rich copy is already a mainstay for my clients’ marketing.  It only makes sense that I help them make the best of this with SEO.

Furthermore, my health educator self is always lurking in my copywriting work. I love to help people understand their health better.  SEO copy is a great place to do so.

What do you find most challenging/interesting about SEO copywriting?

There are some particular difficulties in writing SEO copy for the nutritional supplement market.  Because of FDA regulations, it’s illegal to discuss how a product prevents, alleviates or cures a disease. Even when reams of research back these claims.

For compliance, we have to be exceedingly strategic about how we use keywords and structure the site.  For this reason, I end up getting a lot of business because I can combine SEO with regulatory knowledge.

What do you consider to be your biggest “take-away” from the certification program?

I had been doing SEO copywriting for a few years before I found out about Heather’s program.  Previously, when I tried to keep up with the “latest” on SEO, I always got bogged down in information on link-building and technical SEO.

It was very hard to find articles covering the on-page copywriting aspect.

When I found Heather’s program I let out a big sigh of relief.  Finally, a definitive source on SEO copywriting that I could turn to.  Heather’s program and ongoing training gave me confidence that I was doing the best for my clients’.

Specifically, I love the way that Heather provides a comprehensive strategy for keyword research and content marketing.  And I’ve gotten tremendous mileage out of her suggestions for using social media for research.

What SEO copywriting projects are you working on now?

I’m currently working on a SEO info-rich website that parallels my client’s e-commerce site. As I mentioned before, FDA regulations make it hard to discuss the great research linked to supplements.  This website is designed as a place where we can discuss the research more extensively.

I also just finished the work for a B2B client who had originally outsourced overseas for SEO website copy.  The copy was terrible – nonsensical! After redoing his site, it’s great to see the bounce-rate go down while he continues to hold first-page position for a number of keywords.

My other current projects are closer to home.  I’ve created a site, Fit Family Together, that focuses on family fitness. Along with my site for healthy home business tips, this site gives me opportunities to test SEO strategies that I can bring to my clients’ sites as well.

What do you enjoy doing in your free time?

As I mentioned in the beginning, we raise most of our food from our small organic farm.  So I take lots of breaks from copywriting to feed the pigs, chase chickens out of the garden, weed, harvest, pick, etc.  Right now we’re in the midst of maple sugaring so I spend a lot of time going into the woods, collecting sap and hauling the buckets back out to where we boil. It’s a great balance to all the sitting desk work I do.

My family loves to mountain bike, hike, ski/snowboard around our New England home.  And over the past couple years, my husband has been teaching us jiu jitsu and kickboxing. A great break from particularly stressful projects!

But along with all this activity, I love the moments when I stand outside my kitchen door, looking out to the pond and the maple grove beyond as twilight comes.  Moments like these make me feel wealthier beyond belief and glad that I can run my business from home on my own terms.

Any words for those considering enrolling in the SEO Copywriting Certification program?

I’ve suggested this program to many people who have sought out my advice on how to get into health copywriting.  Most people who come to me are very knowledgeable about health but don’t know how to turn it into marketing services.

The health copywriting niche is pretty competitive with some very experienced heavy-hitters writing in it. It can be hard to break in.

SEO copywriting is a great place to start health copywriting for two reasons: 1.) The demand for SEO copy is huge right now. And 2.) Less competition. Many good health copywriters haven’t developed SEO skills.

SEO health copywriting is an easier area to establish yourself and quickly get a full-time business going.

Heather is full of SEO copywriting knowledge and she’s a great teacher.  You will come out of her course with confidence that you’ve got “the right stuff”.  Plus, her LinkedIn discussion group and ongoing webinars keep you up to speed after you graduate.

Heather Georgoudiou is an in-house SEO copywriter for Revenue Performance, Inc. an internet marketing firm that specializes in the hospitality industry. A graduate of Rollins College, she writes optimized press releases, web copy, newsletters, email blasts, and social media posts.

What got you interested in SEO copywriting?

I was a non-traditional age college student who always loved working with language. When I graduated college in 2009 my only goal (seriously) was to get a job with the word “writer” in the title.

Unfortunately, that was during the recession and the major newspaper in town was laying off a lot of copywriters, so there was a lot of fierce competition for writing jobs and just graduating, everyone had more work experience than me. I applied for a job at an internet marketing agency, and just kept showing up at the door until they hired me. That was in 2009.

I was the only copywriter so I had to learn SEO techniques on the fly. My first day on the job the owner handed me Heather’s first book, “Successful Search Engine Copywriting,” and I read it cover to cover. I still have the book by my desk, highlighted, dog eared, and working hard everyday.

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

As an agency copywriter, the most valuable portion of the lessons was being introduced to direct response copywriting strategies such as reaching your target audience, and how to effectively “ask for the sale.”

More “solid gold” stuff I learned from Heather:

  • How to tactfully educate clients on SEO basics and how to handle tough client questions.
  • Scheduling and delegating time for writing tasks (this helped me immensely)!
  • Addressing the five questions to answer before you start web copy (SOLID GOLD):  I do this before I start any web copy!  It saves me bunches of time and always pops out those benefit statements.

I have been able to use the skills I acquired from the SEO Copywriting Certification course to improve my in-house writing across the board, from press releases to web copy to meta-data and emails blurbs.

What SEO copywriting projects are you working on now?

Current projects include:

  • Rewriting company website
  • Building our original content to build credibility within the industry
  • Client projects- hospitality industry: mainly 3 to 4 star hotels and luxury resorts

What do you do in your free time?

My husband is an amazing chef, so in order to balance that I spend several mornings a week at the gym. After college I crated a fiction writers group that meets regularly to support and work on fiction projects. I’m also involved with my church group and do a lot of learning and getting advice from some amazing people, I also play guitar and sing with a gospel group.

Any words for those considering enrolling in the program?

Heather clearly has a passion for SEO and her excitement is contagious. This intense program includes study manual, podcasts, phone meetings, support forums, and Heather’s amazing accessibility for “how to” questions.

If you are serious about breaking into SEO copywriting, Heather is the authority. What are you waiting for? Learn from the best!