Interview with SEO Copywriting Certification Grad, Heather Georgoudiou

Heather Georgoudiou is an in-house SEO copywriter for Revenue Performance, Inc. an internet marketing firm that specializes in the hospitality industry. A graduate of Rollins College, she writes optimized press releases, web copy, newsletters, email blasts, and social media posts.  Heather was the winning candidate for free SEO Copywriting Certification Training last June, with her entry referencing F. Scott Fitzgerald.

What got you interested in SEO copywriting?

I was a non-traditional age college student who always loved working with language. When I graduated college in 2009 my only goal (seriously) was to get a job with the word “writer” in the title.

Unfortunately, that was during the recession and the major newspaper in town was laying off a lot of copywriters, so there was a lot of fierce competition for writing jobs and just graduating, everyone had more work experience than me. I applied for a job at an internet marketing agency, and just kept showing up at the door until they hired me. That was in 2009.

I was the only copywriter so I had to learn SEO techniques on the fly. My first day on the job the owner handed me Heather’s first book, “Successful Search Engine Copywriting,” and I read it cover to cover. I still have the book by my desk, highlighted, dog eared, and working hard everyday.

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

As an agency copywriter, the most valuable portion of the lessons was being introduced to direct response copywriting strategies such as reaching your target audience, and how to effectively “ask for the sale.”

More “solid gold” stuff I learned from Heather:

  • How to tactfully educate clients on SEO basics and how to handle tough client questions.
  • Scheduling and delegating time for writing tasks (this helped me immensely)!
  • Addressing the five questions to answer before you start web copy (SOLID GOLD):  I do this before I start any web copy!  It saves me bunches of time and always pops out those benefit statements.

I have been able to use the skills I acquired from the SEO Copywriting Certification course to improve my in-house writing across the board, from press releases to web copy to meta-data and emails blurbs.

What SEO copywriting projects are you working on now?

Current projects include:

  • Rewriting company website
  • Building our original content to build credibility within the industry
  • Client projects- hospitality industry: mainly 3 to 4 star hotels and luxury resorts

What do you do in your free time?

My husband is an amazing chef, so in order to balance that I spend several mornings a week at the gym. After college I crated a fiction writers group that meets regularly to support and work on fiction projects. I’m also involved with my church group and do a lot of learning and getting advice from some amazing people, I also play guitar and sing with a gospel group.

Any words for those considering enrolling in the program?

Heather clearly has a passion for SEO and her excitement is contagious. This intense program includes study manual, podcasts, phone meetings, support forums, and Heather’s amazing accessibility for “how to” questions.

If you are serious about breaking into SEO copywriting, Heather is the authority. What are you waiting for? Learn from the best!



Interview with SEO Copywriting Certification Grad, Sarah Clachar

To be a good copywriter, you’ve got to combine genuine interest in the product with technical and marketing savvy.  An organic farmer and former health educator, Sarah brings this rich combo to her work as a natural health copywriter and marketer. Some of her expertise in this area – along with that of several of the top copywriters in the industry – is encapsulated in the ebook she co-wrote with master copywriter, Bob Bly, How To Write Irresistible Copy For Nutritional Supplements.

Sarah writes both B2C and B2B, online and direct mail.  Her gigs as a contributing editor to trade magazines like Nutrition Business Journal inform her B2B work.

In addition to copywriting/marketing services, Sarah’s created a special resource for her fellow home business folks – Your Healthy Home Biz.  Here she offers strategies, tips and inspiration for home business owners on how to stay healthy while working at home.

What attracted you to SEO Copywriting?

Marketing natural health products requires lots of content.  Not only are the products information-heavy, we market to a skeptical and knowledgeable audience.

Good information-rich copy is already a mainstay for my clients’ marketing.  It only makes sense that I help them make the best of this with SEO.

Furthermore, my health educator self is always lurking in my copywriting work. I love to help people understand their health better.  SEO copy is a great place to do so.

What do you find most challenging/interesting about SEO copywriting?

There are some particular difficulties in writing SEO copy for the nutritional supplement market.  Because of FDA regulations, it’s illegal to discuss how a product prevents, alleviates or cures a disease. Even when reams of research back these claims.

For compliance, we have to be exceedingly strategic about how we use keywords and structure the site.  For this reason, I end up getting a lot of business because I can combine SEO with regulatory knowledge.

What do you consider to be your biggest “take-away” from the certification program?

I had been doing SEO copywriting for a few years before I found out about Heather’s program.  Previously, when I tried to keep up with the “latest” on SEO, I always got bogged down in information on link-building and technical SEO.

It was very hard to find articles covering the on-page copywriting aspect.

When I found Heather’s program I let out a big sigh of relief.  Finally, a definitive source on SEO copywriting that I could turn to.  Heather’s program and ongoing training gave me confidence that I was doing the best for my clients’.

Specifically, I love the way that Heather provides a comprehensive strategy for keyword research and content marketing.  And I’ve gotten tremendous mileage out of her suggestions for using social media for research.

What SEO Copywriting projects are you working on now?

I’m currently working on a SEO info-rich website that parallels my client’s ecommerce site. As I mentioned before, FDA regulations make it hard to discuss the great research linked to supplements.  This website is designed as a place where we can discuss the research more extensively.

I also just finished the work for a B2B client who had originally outsourced overseas for SEO website copy.  The copy was terrible – nonsensical! After redoing his site, it’s great to see the bounce-rate go down while he continues to hold first-page position for a number of keywords.

My other current projects are closer to home.  I’ve created a site, Fit Family Together,that focuses on family fitness. Along with my site for healthy home business tips, this site gives me opportunities to test SEO strategies that I can bring to my clients’ sites as well.

What do you enjoy doing in your free time?

As I mentioned in the beginning, we raise most of our food from our small organic farm.  So I take lots of breaks from copywriting to feed the pigs, chase chickens out of the garden, weed, harvest, pick, etc.  Right now we’re in the midst of maple sugaring so I spend a lot of time going into the woods, collecting sap and hauling the buckets back out to where we boil. It’s a great balance to all the sitting desk work I do.

My family loves to mountain bike, hike, ski/snowboard around our New England home.  And over the past couple years, my husband has been teaching us jiu jitsu and kickboxing. A great break from particularly stressful projects!

But along with all this activity, I love the moments when I stand outside my kitchen door, looking out to the pond and the maple grove beyond as twilight comes.  Moments like these make me feel wealthier beyond belief and glad that I can run my business from home on my own terms.

Any words for those considering enrolling in the SEO Copywriting Certification program?

I’ve suggested this program to many people who have sought out my advice on how to get into health copywriting.  Most people who come to me are very knowledgeable about health but don’t know how to turn it into marketing services.

The health copywriting niche is pretty competitive with some very experienced heavy-hitters writing in it. It can be hard to break in.

SEO copywriting is a great place to start health copywriting for two reasons: 1.) The demand for SEO copy is huge right now. And 2.) Less competition. Many good health copywriters haven’t developed SEO skills.

SEO health copywriting is an easier area to establish yourself and quickly get a full-time business going.

Heather is full of SEO copywriting knowledge and she’s a great teacher.  You will come out of her course with confidence that you’ve got “the right stuff”.  Plus, her LinkedIn discussion group and ongoing webinars keep you up to speed after you graduate.

Interview with SEO Copywriting Certification Grad, Carole Seawert

Carole is a UK-based, freelance copywriter who writes all kinds of marketing materials, from websites and brochures to mailshots and e-newsletters. She has a marketing and public relations background and was Head of PR at the Financial Times newspaper before embarking on her freelance career.

Over the years, she has written for clients across a range of market sectors, from financial and professional services to public sector, telecoms and hi tech. She also writes a blog, Freelance Factfile, which is an invaluable knowledge bank containing all the information you need to succeed as a freelancer.

What got you interested in SEO Copywriting?

I knew that being able to say I was an SEO writer would add a valuable extra string to my bow. But what was the best way to go about it? I attended a couple of introductory webinars on writing for search engines – that was a step in the right direction. I then bought a 300-page book on search engine optimization but was disappointed to discover there were only a few pages devoted to the copywriting side of it. Then, I came across Heather on Twitter and found out that she had an in-depth SEO course especially for writers. It was exactly what I’d been looking for.

What do you consider to be your biggest “take-away” from the certification program, in real-life terms?

In February, I issued a press release announcing the fact I’d become a certified SEO copywriter. The next day, I typed ‘SEO writer’ into Google and my press release appeared on the first page of the search results! Living proof that, if you employ what Heather teaches, you/your clients will accelerate up the through the rankings.

What SEO copywriting projects are you working on now?

A long-standing client is having his website completely redesigned and I’m rewriting the text so that it will be search engine friendly. And an upcoming project for another client is to write 10 LinkedIn profiles with keyword phrases so they can be easily found when people do a search on LinkedIn.

What do you do in your free time?

Being a writer means I sit too much at my desk. To counteract that, I’m at the gym a lot. I live in London, so I like to spend time making the most of this great city – whether it’s going to new exhibitions, walking in the parks, seeing friends, visiting markets, or just enjoying the buzz of the place. Although I’m a city person, my ideal holiday is staying by an Alpine lake and going for hikes, surrounded by mountain peaks.

Any words for those considering enrolling in the program?

You’ll learn skills that are in high demand and, with your certified SEO copywriter status, you’ll be regarded as a real expert in your field. Just do it!

Interview with SEO Copywriting Certification Grad, George Passwater

No matter where or how old he was, George Passwater’s life always involved a very vivid imagination and a love to find out how things worked. This led him to going out in the world to seek his fortune. When he didn’t become a caped superhero, the leader of a temple of Shaolin Kung Fu monks or win the lottery, he set his sights on more attainable goals.

For over 20 years, he held different positions in technology and creative realms until he couldn’t resist the call of entrepreneurship and at-home Fatherhood. Now as the owner and operator of a successful online copywriting and online services business, Passwater Media, and a Stay-At-Home Dad, George utilizes his trusty tools of laptop and vacuum cleaner to provide both his at-home clients and business clients with what they need, when they need it.

What attracted you to SEO Copywriting?

Well, I am a hybrid of sorts. I was working “online” before the web came along and my first writing piece was a story I created before age 6. I have a natural knack for technical and creative work. In my 20 something years of doing whatever it is I did, I held many job responsibilities including webmaster, programming, systems admin, project management, copywriting, storytelling and some marketing too.

With both sides of my brain in constant battle, SEO copywriting just came naturally to me. I mean, think about it – SEO fulfills my techno, statistical, data weenie side and copywriting quenches my creative thirst to weave the thoughts (or is it voices) in my head into ideas, stories, and strategies into the written word.

A perfect combination of Yin and Yang.

What SEO Copywriting projects are you working on now?

With such a need for qualified SEO copywriters, I have current and prospective projects that include ghost SEO writing, blog writing, landing pages, email campaigns, social media content (after all, social and search are kind of going steady now), developing full- blown content strategies and whatever else I have on my project management dashboard. This doesn’t include new inquiries for work – which I am always happy to entertain!

What do you find most challenging/interesting about SEO copywriting?

Simple – explaining to prospects and even current customers the amount of work involved, why they need it, and the costs (value) of SEO Copywriting. Most understand the search engine ranking thing, but they don’t get why you can’t simply take the copy they have and add a few keywords to it.

They always ask me why do I need to know so much about their business, how it ties into Social Media or why it takes so long to write a web site. I actually had one prospect say that a homepage shouldn’t take more than an hour to write! That one blew my mind.

What have you found to be the biggest “take-aways” from the SEO Copywriting Certification program?

That I’m the real deal.

I have proof that I took the time to dedicate myself to increasing my knowledge and skills from the best in the industry. Heather is all that and a bag of chips – everyone in the industry knows this and when she certifies someone, you can be sure her graduate knows what they’re doing…thanks to the SEO Copywriting Maven.

What do you enjoy doing in your free time?

All my free time goes to my family. Not only do I own my own business, I am a proud Stay-At-Home Dad. I have two younger children (my inspiration) that rock my world, along with my wonderful wife (my voice of reason and my rock). I also have my other child, he’s a Pug full of awesomeness.

I am also a big supporter of Special Needs parenting and disabilities rights, as my youngest child currently lives with disabilities. Everyday, she inspires me to be a better Father while helping her move any objects that block her path to success. Just as with everything else, I believe you can do anything you want and I know one day my children will become what they want – disabilities or not!

Any words for those considering enrolling in the SEO Copywriting Certification program?

If you’re looking to learn about true SEO copywriting, look no further than Heather’s program. She gives it to you in simple, easy-to-understand lessons along with the personal attention of a well-seasoned professor.

Since Heather is the resource for SEO copywriting, I wouldn’t waste anymore time searching for programs that just spit out false promises. Heather’s program delivers what you need to be successful in this field. (Not to mention, she’s one of the nicest people you will ever have the pleasure of meeting). As I said before, she’s all that and a bag of chips!

Interview with SEO Copywriting Certification Grad, Derek Cromwell

SEO Copywriting Certification Grad Profile of Derek CromwellDerek Cromwell is a 30 year old self-professed copywriting dweeb and content marketing nerd – his Twitter background states that much clearly.  He is the founder of Thunder Bay Media, LLC, a company he started in 2009 based in the Metro-Detroit area of Michigan.  From his home office/fortress he provides SEO copywriting and content marketing services to help businesses of any size improve and solidify their presence on the web, boost sales, dominate their market, win traffic, build a better mousetrap, end war and solve world hunger.

Before making a career change to copywriting, Derek spent several years working in Emergency Medical Services in both southeast Michigan and northern Michigan.  His career in EMS was preceded by a 10+ year span working in upper management across several companies including a national internet service provider and two major restaurant chains.

What attracted you to SEO Copywriting?

All my life I’ve loved to write.   I started writing online content back in 2007 for what people now consider “content mills”.  The money was nice but I really loved EMS and had no reason to try to change.  I was working upwards of 80 hours a week and quite happy.

Then someone stuck a pin in the economy and my hours got cut.  Who would have thought people would stop calling 911 to save a buck?  Stuck at home with a family to support, I decided to see what I could do with my writing.  Blogging for bucks led to content marketing for other businesses  That of course evolved into SEO & website copywriting.  I’ve refined my craft on my own for the last year and now I’m here.

I chose this course because – while I felt I had already learned a great deal about SEO and copywriting – I wanted to make sure that I was headed in the right direction.  I knew this course would reinforce my education.

What do you consider to be your biggest “take-away” from the certification program?

There are a lot of people “out there” in the business world but you can break them down into people who are writers and people who need writers.  In both categories you’ll find a large amount of people who know Heather and respect her for her education, experience and what she has to offer.  The badge on my site and my certificate is a way to tell the world that I really know my stuff – that I’m not “just another writer” because I learned from one of the best.

What SEO Copywriting projects are you working on now?

I’ve got a full plate of extremely fun projects, and I’m really digging all the range, the research and preparation to write.  I’ve got slightly more than a dozen clients waiting in line on my production schedule including:

  • Complete site content revamp for a retailer of designer handbags
  • Content marketing for one of the leading travel agents handling Australian trips
  • Complete site content and content marketing for a major branding community that’s getting ready to launch in February (almost done with this one!)
  • 3 other small business site launches that are upstarts
  • Some free consults & optimization with a local wedding photography that’s about to land her on page 1 of Google (she did the most beautiful pictures for a close friend who just got shipped to Afghanistan – was the least I could do)
  • Complete site content for a business networking community based in the Virginia/D.C/Maryland area
  • A major luxury home builder based in Texas that is struggling to rank in their local market

And there’s always more to come.  I get a few new client requests each week through my site.  The line never ends and I love it.  :)

What do you feel are some of your biggest accomplishments since you started copywriting?

There have been a few.  Launching a successful business and keeping it going is a big one, but completely supporting my family so that my wife could quit her job in pharmaceuticals was also a huge step for us.  Now we’re all home and I can spend time with my family any time I like.

I also have to admit that when I got my own website onto page 1 for a number of targeted keywords I practically did backflips.  You can tell clients all day long that you can increase their rank in the SERPs but nothing sells it better than showing off your own site there.

What do you do in your free time?

I love to read, and I have a bookcase full of Dean Koontz books.  I’ve also started soaking up anything related to content marketing.  When I’m not reading I love playing with my two beautiful girls:  My 3 year old Emma and my littlest one Lily who is now 4 months old.  Once a week I treat myself and my wife to a kid-free date night to get us out of the house.  We both love music, comedy clubs, stage performances, fishing and other outdoor stuff.

When I get those precious few moments for myself I enjoy paintball.  I also like to relax with a little mindless video game playing like Call of Duty.

Oh… And I love to cook – I can make a homemade pizza that puts the big name chains to shame.

Any words for those considering enrolling in the SEO Copywriting Certification program?

There’s a lot of junk on the internet that will lead you in the wrong direction when it comes to writing good copy, marketing content properly and doing right by your clients.  To provide the most benefit to the people you work for – whether you have clients or you’re an in-house marketer/writer – you need to take this course.   You will research better, write better and deliver better results for your clients.

We talk until we’re blue in the face about clients investing in their content to get a bigger return on their investment.  Don’t you think it’s a good idea to lead by example and invest in your own business?

Online SEO copywriting and content marketing training – sale until 9/15

Looking for a great deal on online SEO copywriting training? Until September 15, 2010, I’m offering 25% off the online SEO Copywriting Training. That brings the price down to less than $450 for the three-month training (from $599.)

The training is more than just reading a book or eguide. I hold group conference calls, share ideas, talk about the latest strategies and give you a chance to ask questions. You’re getting customized help without the customized price.

Just imagine how quickly you can make that money back if your content was optimized for search engines and conversions.

It’s a no brainer.  But you have to act now to get the discount.

Sign up for the online SEO copywriting training with coupon code: FC513 for your instant discount.

(Please feel free to forward this post to your colleagues and retweet the coupon code. This could be my last sale of the year, so I want folks to get the best deal!).


Interview with SEO Copywriting Certification Grad, Noel Gama

Noel Gama directs Human Resources and MarCom for one of India’s largest line of pipe-manufacturing companies, based in India with facilities in the U.S. and Dubai. He’s honed his persuasive writing skills for getting the most-wanted response (MWR) from his most challenging customers — employees — and has applied these skills to his external customers as the company’s star copywriter.

Noel took the next logical step in his career — from being an HR and MarCom professional (writing for humans) to an SEO copywriter (writing for humans and search engines).  He used his copywriting skills to persuade his company to sponsor his enrollment in the Success Works’ SEO Copywriting Certification training program.  “Success Works’ program provided me with everything I was ‘searching’ for online, vis a vis SEO,” says Noel.

What got you interested in SEO copywriting?

The writing’s very clear on the web :)  SEO copywriting is the future of all copywriting because the web is the future, and at the center of the web is SEO copywriting — where human-enticing conent and bot-baiting SEO compete for the Home turf (pun intended).

What SEO copywriting projects are you working on now?

I’ve started optimizing my company’s website using the course manual as a blueprint.  However, because  I’m a full-time HR and MarCom professional, I have been turning down online B2B SEO copywriting projects from potential clients.  But now that I have an SEO copywriting certification and a logo from Success Works, I’ve started work on my own SEO copywriting website, which ranks #1 on Google: Effective Human Resources Writing.

I’ve also begun to apply the best practices I learned from the training program to the three, theme-based, content-rich websites I own, and have completed the outline of my e-book, “Organic Search Engine Optimization Secrets Every Brick-and-Mortar CEO Should Know.”

What do you find most rewarding about SEO copywriting?

I’ve been in HR for over a quarter of a century and in MarCom almost a decade. Out of all the campaigns I’ve launched in these two functions, in-house SEO campaigns were absolutely free, the returns were huge, and the results more measurable.  Can anything be more rewarding than that?

Does your in-house SEO copywriting present unique challenges?

Yes.  My industry is in the infrastructure sector (manufacturing, to be precise) where mechanical engineers rule and when it comes to the web, they seldom “get it.”  On the other hand, I’ve had to interact with external SEO experts who work only for the search engines.  Though I’ve worked with IT and external techies, it’s my SEO copywriting skills that make me unique and therefore, feted by both:  my company and the SEO techies!

What have you found to be the most immediately applicable skills you learned from the SEO Copywriting Certification training program?

SEO editing — it’s the easiest and the first thing one can do with an existing website. But besides the up-to-date knowledge I gained and the best practices I learned, the certification is sure to give a huge boost to my credibility, especially when credibility is such a big factor on the internet, should I decide to go freelance on a part-time basis.  The Success Works’ SEO Certification logo will enhance my own SEO copywriting website’s corporate look and feel, and the certificate is documentary evidence that my expertise is confirmed by a widely-recognized, third-party industry expert!

What are your other interests and passions?

I spend my leisure hours in my colonial villa in a 16th-century fort, in the company of my extended family and my dogs.  I don my singer-songwriter hat and play with my collection of guitars and synths; at other times, I work on my web-base info-publishing business, “Noah’s Mark Publishing.”  Occasionally, I add pages to the manuscript of a historical romance novel set in the Indo-Portuguese era.

New SEO copywriting for businesses hands-on workshop September 15, 2010

Are you in the Puget Sound area and need hands-on SEO copywriting help? Now, there’s a seminar just for you!

Many of you have asked if I could create an in-person seminar series where participants could work through some writing exercises and ask specific questions about their site.  After all, it’s one thing when I tell people to “write good Titles.” It’s another when I can help people step-by-step and provide instant feedback.

The seminar is a powerful mixture of “talking head” presentations (the first half of the day) paired with hands-on help (the second half.) Check out the  SEO copywriting seminar agenda for the full agenda and details.

The training isn’t finished just because the day is over!  If you sign up for the seminar, I’m giving folks free access to my online SEO Copywriting Certification training ($599 value.) For three months after the training, registered participants can go online, listen to the conference calls and refine their skills even more.

Won’t you join us? Let’s improve your positions and your conversions together – sign up today!

Interview with SEO Copywriting Certification Grad, Pamela D. Jones

Writing has always been a skill that Pamela could rely on.  Immediately after graduating from college, she began her writing career.  Her first piece of work was a romantic short story published by a major New York magazine.  Pamela went on to sell several more short stories, which always featured a female character dealing with life’s dilemmas and love.  However, her writing career dried up after her publishing home of 13 years closed its doors in the 2000’s.

It seemed like her writing career was over.  All Pamela knew was fiction writing, and aside from that, she felt like she had nothing else to write.  Worse, the publishing industry was beginning to change, along with the bad economy.  Print was beginning to die, and so it seemed, were Pamela’s dreams of ever writing again.

Then in 2010, Pamela enrolled in the SEO Copywriting Certification course, created by SEO expert Heather Lloyd-Martin.  This course changed her life to the point that she had a skill beyond publishing.   She was able to write for the newest industry, the internet.  As of today, Pamela is in the process of doing something with her writing career that she couldn’t do with publishing:  go full-time.  There’s more opportunity with SEO copywriting than publishing, and she can enjoy having a recession-proof career.

“It’s a dream come true,” says Pamela.

What do you find most challenging or rewarding about SEO copywriting?

I love the fact that this is a career that you can take in so many different directions.  By this I mean you can either work in-house or freelance.  Some jobs don’t allow this flexibility, but at the same time SEO copywriting isn’t just a job.  It’s a wonderful career.

Are you currently working on any SEO copywriting projects?

Indeed I am!  Who could let such a fun skill go to waste?  I’m in the process of expanding my freelance writing career from part-time to full-time.  My business logos symbol represents my services:  a professional female writer.  In addition, I do independent contracting work for while bidding on copywriting jobs on Elance.  My goal is to be my own boss with numerous SEO projects under my hat.

What have you found to be your biggest “take-aways” from the SEO Copywriting Certification Training program?

Knowledge, knowledge, and more knowledge.  I can’t emphasize this enough!  Although I was writing for prior to starting the course, I didn’t have the full scope of SEO copywriting skills.  Heather’s course gave me that and more.  Thanks to this excellent program, I’m confident in starting my own freelance business.  Otherwise, I wouldn’t have even attempted such a venture.

Do you have any words for those who may be considering taking the SEO Copywriting Certification Training program?

Take it!  You won’t regret it.  This course is especially great in today’s weak economy.  I say this because if you can’t find a job in this field, you have the option of creating your own!  Personally, this course makes me more skilled than my college degree.  I highly recommend this course.

What do you do in your “off” time?

Believe it or not, I love to write!  It’s a passion for me to express myself through words.  I also love doing research.  You gain such great knowledge when you research matters that are burning you with curiosity.  Aside from these two things, I like traveling.  It gives you a chance to explore a place and experience its impact on you!

Interview with SEO Copywriting Certification Grad, Laura Crest

Laura was born not with a silver spoon, but with a pen in her hand.  She has been writing since she can remember, from “what today was like” in her childhood journals to poetry, essays, graduate papers, and then white papers for non-profits to support herself as a graduate student at the University of Washington’s Institute for Marine Studies.  With a background in natural resource economics and journalism, Laura landed her very first gig while an undergraduate at Michigan State University, as an intern writer and editor for Michigan Natural Resources Magazine.

Fast forward to the present day: Laura began her own freelance copywriting career last fall, having completed AWAI-affiliated programs in direct response copywriting and web 2.0  (Michael Masterson and Nick Usborne, respectively).  But what really captured her creative and highly analytical mind was Heather Lloyd-Martin’s SEO Copywriting Certification training program.  It all clicked then, everything Laura had thus far learned about copywriting, from the big direct response and web-writing picture down to the dirty, search-engine, content marketing details:  SEO copwriting.  (BTW, Laura’s website, still in the rough: Writer At Work)

What SEO copywriting/content marketing projects are you working on now?

I hit the ground running, landing two clients before I could even flesh out my website, let alone catch my breath!  Presently, I am sub-contracted with a virtual assistance business as their SEO copywriter, website writer, and content marketing writer (articles, blogs, press releases, newsletters, etc.)  Another client needs a complete SEO rewrite of her entire (20+ page) site.  I’m presently negotiating with a third client to develop the content for her new website.  Needless to say, it’s kept me busy and most gratified!

What would you say are your biggest “take-aways” from the SEO Copywriting Certification training program?

Wow!  I would have to answer “all of the above.”  Seriously, Heather’s course is so comprehensive, so thorough, and yet so “hands-on” detailed”¦. Starting with the fundamentals of research, for instance.  This is a step most of us would just as soon skip.  Sounds like tedious work; and most people are nearly allergic to the word “research.”  But it is the absolute cornerstone of solid SEO copywriting, and the way that Heather explains it, it is a SIMPLE, EASY, smart, and efficient foundation for all that follows!  I don’t want to be a spoiler, but”¦by the end of the course, you ARE a top-echelon SEO copywriter, and can charge accordingly!!

So, the short answer:  it’s given me the know-how and confidence to pursue my career as one of the exclusive, elite group of professional, certified SEO copywriters, taught first-hand by the widely recognized SEO copywriting expert of our time!  And, I get to display the SEO Copywriting Certification Badge of Honor on my website (when I finally finish it!) and on my marketing materials.

What are your hobbies, interests, other passions?

I absolutely love all things green and marine.  I grew up fascinated by Jacques Cousteau and National Geographic, and studied natural science, environmental science, and marine science as a student at MSU and UW.  An unabashed Ansel Adams’ fan, I enjoy landscape, seascape, wilderness, and black-and-white/ tonal photography, thrive on wilderness hikes, and am deeply attached to the coasts — almost all coasts, but especially those of the Pacific Northwest and Michigan.  I love great literature, great thinkers, and great poetry, as well.