All the SEO tips you need to write prime-positioned copy that converts like crazy! Learn how to write Titles, descriptions, content and more!

SEO writing checklist

[Updated for 2021] 27-Point Checklist: How to Write for Google

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Are you writing your SEO content based on the latest best practice…

Unrelated Content: Why Writing About Shiny Things Won't Drive Links

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Have you ever worked with someone who had thousands of shiny…

Here's Why Google Positions Are Like 6-Pack Abs

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Imagine that you decide to make getting rock-hard, six-pack abs…

10 Reality-Slap SEO Writing Tips for Awesome Results

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This blog post is a little different. Instead of focusing on…

Writing A Page Title? Quit Focusing On The Wrong Things

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Once upon a time, I worked with a client with a very specific…

SEO Writers: Are You Making These 5 Common Mistakes?

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Once upon a time, I worked with a fantastic writer who wrote…
Why Google's page 2 is your friend

Here's Why Google's Page Two Is Your Friend

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I'm going to say something a bit controversial. Google's page…

Why Top-10 Expert Lists Are a Bad Idea

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I knew I shouldn't have checked Twitter while I was on vacation. Recently,…

20 Copywriting Blind Spots All SEO Writers Should Avoid

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Do you ever read a blog post and cringe? "I don't know how they…