All the SEO tips you need to write prime-positioned copy that converts like crazy! Learn how to write Titles, descriptions, content and more!

Why Top-10 Expert Lists Are a Bad Idea

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I knew I shouldn't have checked Twitter while I was on vacation. Recently,…

Here's How to Make Headline Writing Easy!

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Do you struggle with headline writing? Yup, me too. I think…

Do SEO Writers Need Technical Skills?

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Raise your hand if you've ever thought SEO writing was "too technical"…

This SEO Writing Tactic Never Works

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Has your boss or a prospect ever said, “I'd like to…

Here's How TV Commercials Help Copywriters

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I was happily binge-watching Letterkenny on Hulu, when a Peloton…

21 Ways a Copywriter Can Help a Small Business

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If you ask a small business owner to give a presentation in public,…

SEO Editing vs. Copywriting for SEO

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Should you create original SEO content? Or, should you optimize…

Are you writing dead end conversion pages?

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I wrote this post in 2011 and realized it needed updating. I…

How to Fire A Freelance Writer (And Still Feel OK After Doing It)

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I had to fire a freelance writer today. When it comes to giving…

Is Your SEO Copy Crap? 8 Ways to Tell

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Last week, a prospect asked what I thought of his site copy. I…