56 Questions to Ask Your New SEO Writing Client [Updated for 2021]

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[Heather's note: I originally wrote this post in 2011 and started…

Can You Optimize One Page When The Rest Of The Site Sucks?

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Raise your hand if this sounds familiar... A prospect (or boss)…

SEO Writers: How Much Money Should You Pay for SEO Tools?

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Today, I'm going to hit you with a loving reality tap -- and…
content tips for tough financial times

5 Content Marketing Tips for Tough Financial Times

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In-house and freelance writers are all asking the same question... ...what…

Is Your SEO Content Failing? Here's What to Do.

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Does your company have challenges around content creation (especially…

[Updated] Why Do Freelance Writers Hate SEO Copywriting?

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"SEO copywriting is low-paying, demeaning work." "SEO copywriting…

SEO Editing vs. Copywriting for SEO

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Should you create original SEO content? Or, should you optimize…

Want to DIY Your SEO? Here's Your Reality Check

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I walked away from the conversation shaking my head. "SEO services…

Scalable Content Generation Strategy: The Online Marketer's Formula for Success

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When you are a large company or an agency, generating large volumes…

Is Your SEO Copy Crap? 8 Ways to Tell

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Last week, a prospect asked what I thought of his site copy. I…