How to Make Tightwads Gleefully Open Their Wallets

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Do you know someone who would rather save money than spend it? The…

Learn from the Experts: Tips for Creating & Promoting Stellar Content

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Recently, we shared several evergreen resources for creating…

Create Killer Content: Copy These Powerful Formulas

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Do a search on “sales writing” or “copywriting” and you’ll…

The Conversion Dilemma: AIDA in the Internet Age

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 A marketer’s job is to reduce, and hopefully remove, any…

What Informercials Can Teach You About Copywriting

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Greetings! In this SEO copywriting video, Heather discusses how…

How to Use the Rule of 3 to Supercharge Your Writing

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Greetings! You’re in for a fun treat: learning all about the…

How to Write Killer Sales Copy: A Video Guide

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Greetings! Today we’re featuring our top three SEO copywriting…

What Maslow Can Teach You About Copywriting

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Greetings! You’re in for an intriguing SEO copywriting video…

Want Better Conversions? Get Specific with Your Benefit Statements

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Want to sell more? Make your benefit statements specific. Very…

5 Sure-Fire Ways to Create a Killer Home Page

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Greetings! Glad you’re here, because today’s SEO copywriting…